Process effective communication
What Is Effective Communication? Skills for Work, School, and Life
Many of us communicate with people every day, whether in person or on the countless digital platforms available to us. But how much of our communication actually reaches the intended audience or person the way we hoped? Effective communication requires us to be clear and complete in what we are trying to express.
Being an effective communicator in our professional and personal lives involves learning the skills to exchange information with clarity, empathy, and understanding. In this article, we’ll define what effective communication looks like, discuss its benefits and offer ways to improve your communication skills.
What is effective communication?
Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose. When we communicate effectively, both the sender and receiver feel satisfied.
Communication occurs in many forms, including verbal and non-verbal, written, visual, and listening. It can occur in person, on the internet (on forums, social media, and websites), over the phone (through apps, calls, and video), or by mail.
For communication to be effective, it must be clear, correct, complete, concise, and compassionate. We consider these to be the 5 C’s of communication, though they may vary depending on who you’re asking.
While the effectiveness of communication can be difficult to measure, its impact is hard to deny. According to one study, surveyed companies in the United States and United Kingdom with at least 100,000 employees lost $62.4 million per year on average due to poor communication. On the flip side, companies led by effective communicators had nearly 50 percent higher total returns to shareholders over companies with less effective communicators at the helm [1].
Benefits of effective communication
The benefits of communication effectiveness can be witnessed in the workplace, in an educational setting, and in your personal life. Learning how to communicate well can be a boon in each of these areas.
In the workplace, effective communication can help you:
Manage employees and build teams
Grow your organization more rapidly and retain employees
Benefit from enhanced creativity and innovation
Build strong relationships and attract more opportunities for you or your organization
In your personal life, effective communication can lead to:
Improved social, emotional, and mental health
Deeper existing connections
New bonds based on trust and transparency
Better problem–solving and conflict resolution skills
Say it with your body
In face-to-face conversation, body language plays an important role. Communication is 55 percent non-verbal, 38 percent vocal (tone and inflection), and 7 percent words, according to Albert Mehrabian, a researcher who pioneered studies on body language [2]. Up to 93 percent of communication, then, does not involve what you are actually saying.
Positive body language is open—your posture is upright and receptive, your palms are open, you lean in when speaking or listening, and nod encouragingly. Negative body language can include biting your lip nervously, looking bored, crossing your arms, putting your hands on your hips, or tapping your foot impatiently.
How to improve your communication skills
Communication, like any other skill, is one you can improve upon with practice. Here are a few ways to start improving your communication skills, whether at home or on the job.
1. Consider your audience.
Who are you communicating with? Make sure you are aware of your audience—those you intend to communicate with may differ from those who actually receive your messages. Knowing your audience can be key to delivering the right messages effectively. Their age, race, ethnicity, gender, marital status, income, education level, subject knowledge, and professional experience can all impact how they’ll receive your message.
If you’re advertising a fast food restaurant, for example, you might want to deliver your message to an audience that’s likely to be hungry. This could be a billboard on the side of a busy highway that shows a giant cheeseburger and informs drivers that the closest location is just two miles away.
Or suppose you’re telling your family about your engagement. You might host a gathering after to celebrate, send them photos of the engagement in a group chat, surprise them in conversation over dinner two weeks later, or post on social media. Your chosen form of communication will depend on your family dynamics.
2. Practice active listening.
Active listening is the practice of giving your full attention in a communication exchange.
Some techniques include paying attention to body language, giving encouraging verbal cues, asking questions, and practicing non-judgment. Before executing your communication, be sure to consider your audience and practice active listening to get to the heart of their needs and desires. This way, you can improve your communication as a counselor, social worker, marketer, professor, colleague, or friend.
Here are some examples of active listening in practice:
If you work in marketing, you might engage in social listening to gather consumer data on social media platforms like Instagram and TikTok.
If you are a professor, you might take advantage of end-of-semester feedback forms and act on your students' needs by hosting one-on-one meetings during office hours. Likewise, your students might choose to participate in discussions after your lecture or at least sit attentively and ask questions.
If you are a team leader, you might read Slack messages from your teammates, gauge that they are frustrated with the workload, and respond by resetting priorities for the next few weeks. This communicates to the team that their voices are heard.
If you are a parent, you might have a disagreement with your child about finishing their homework, but if you probe deeper with open communication, they may confess that their teacher made a discouraging comment that left them unmotivated.
3. Make your message as clear as possible.
Once you have successfully identified your audience and listened to their intentions, needs, and desires, you may have something to communicate. To do this effectively, turn to the 5 C’s of communication to ensure your message is:
Clear
Correct
Complete
Concise
Compassionate
Prepare to communicate in a way that achieves most of these characteristics.
4. Use the right medium or platform.
Using the right medium or platform to communicate matters. Effective communication requires you to consider whether you need to meet in person or if Zoom would suffice. Is your message casual enough to use WhatsApp, or would a formal email be more efficient and thorough? If you are catching up with a friend, do you two prefer to talk on the phone or via old-fashioned letters? Whatever you choose should be intuitive and appropriate for you and your current situation.
You might assess the priority level and the type of communication needed. In a marketing campaign, is there a visual component on Instagram or is it a spoken podcast ad? Will the platform be a Facebook post, product placement in a film, or a printed poster hung in cafes? For a university lecture, do students prefer to be online or meet in person? Will there be a discussion afterward, and would it be fruitful to conduct it in a pub, cafe, or in a field outdoors?
By considering your audience, practicing active listening, clarifying your communication, and choosing the right medium or environment, you are well on your way to exercising communication effectiveness.
Effective communication starts here
Start building better communication with Improving your Communication Skills from the University of Pennsylvania, Successful Negotiation: Essential Strategies and Skills from the University of Michigan, or Effective Communication: Writing, Design, and Presentation from the University of Colorado Boulder.
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Article sources
1. PRovoke Media. "The Cost Of Poor Communications, https://www.provokemedia.com/latest/article/the-cost-of-poor-communications." Accessed February 3, 2022.
2. The University of Texas Permian Basin. "How Much of Communication Is Nonverbal?, https://online.utpb.edu/about-us/articles/communication/how-much-of-communication-is-nonverbal/." Accessed February 3, 2022.
Written by Coursera • Updated on
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
Communication Process
Communication ProcessBy: Nick Sanchez
Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication.
Currently, companies in the United States and abroad are working toward the realization of total quality management. Effective communication is the most critical component of total quality management. The manner in which individuals perceive and talk to each other at work about different issues is a major determinant of the business success. It has proven been proven that poor communication reduces quality, weakens productivity, and eventually leads to anger and a lack of trust among individuals within the organization.
The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.
The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver.
The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of the message. The sender's experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. "The written words, spoken words, and nonverbal language selected are paramount in ensuring the receiver interprets the message as intended by the sender" (Burnett & Dollar, 1989). All communication begins with the sender.
The first step the sender is faced with involves the encoding process. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as, languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand.
When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receivers knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message, is to mentally visualize the communication from the receiver's point of view.
To begin transmitting the message, the sender uses some kind of channel (also called a medium). The channel is the means used to convey the message. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms such as memos, letters, and reports. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. For example, when immediate feedback is necessary, oral communication channels are more effective because any uncertainties can be cleared up on the spot. In a situation where the message must be delivered to more than a small group of people, written channels are often more effective. Although in many cases, both oral and written channels should be used because one supplements the other.
If a sender relays a message through an inappropriate channel, its message may not reach the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver's understanding. The sender's decision to utilize either an oral or a written channel for communicating a message is influenced by several factors. The sender should ask him or herself different questions, so that they can select the appropriate channel. Is the message urgent? Is immediate feedback needed? Is documentation or a permanent record required? Is the content complicated, controversial, or private? Is the message going to someone inside or outside the organization? What oral and written communication skills does the receiver possess? Once the sender has answered all of these questions, they will be able to choose an effective channel.
After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to their own set of experiences in order to make the symbols meaningful. Successful communication takes place when the receiver correctly interprets the sender's message.
The receiver is the individual or individuals to whom the message is directed. The extent to which this person comprehends the message will depend on a number of factors, which include the following: how much the individual or individuals know about the topic, their receptivity to the message, and the relationship and trust that exists between sender and receiver. All interpretations by the receiver are influenced by their experiences, attitudes, knowledge, skills, perceptions, and culture. It is similar to the sender's relationship with encoding.
Feedback is the final link in the chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action. "Even a lack of response, is in a sense, a form of response" (Bovee & Thill, 1992). Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly.
Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message. Feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message. "Feedback plays an important role by indicating significant communication barriers: differences in background, different interpretations of words, and differing emotional reactions" (Bovee & Thill, 1992).
The communication process is the perfect guide toward achieving effective communication. When followed properly, the process can usually assure that the sender's message will be understood by the receiver. Although the communication process seems simple, it in essence is not. Certain barriers present themselves throughout the process. Those barriers are factors that have a negative impact on the communication process. Some common barriers include the use of an inappropriate medium (channel), incorrect grammar, inflammatory words, words that conflict with body language, and technical jargon. Noise is also another common barrier. Noise can occur during any stage of the process. Noise essentially is anything that distorts a message by interfering with the communication process. Noise can take many forms, including a radio playing in the background, another person trying to enter your conversation, and any other distractions that prevent the receiver from paying attention.
Successful and effective communication within an organization stems from the implementation of the communication process. All members within an organization will improve their communication skills if they follow the communication process, and stay away from the different barriers. It has been proven that individuals that understand the communication process will blossom into more effective communicators, and effective communicators have a greater opportunity for becoming a success.
BIBLIOGRAPHY
Burnett, M.J., & Dollar, A. (1989). Business Communication: Strategies for Success. Houston, Texas: Dane.
Ivancevich, J.M., Lorenzi, P., Skinner, S.J., & Crosby, P.B. (1994). Management: Quality and Competitiveness. Burr Ridge, IL: Irwin.
Gibson, J.W., & Hodgetts, R.M. (1990). Business Communication: Skills and Strategies. NY, NY: Harper & Row.
Bovee, C.L., & Thill, J.V. (1992). Business Communication Today. NY, NY: McGraw-Hill.
Berko, R.M., Wolvin, A.D., & Curtis, R. (1986). This Business of Communicating. Dubuque, IO: WCB.
Wright, P.M., & Noe, R.A., (1995). Management of Organizations. Chicago, IL: Irwin.
14 methods of effective communication at work
Hybrid models of work are gaining popularity in Russia and therefore communication within teams is becoming a hot topic. Social surveys have shown 80% of Russians believe that communication is the key to building trust at work, but the survey found that only 13% of executives practice and develop effective workplace communication.
How to improve communication in the workplace?
One of the strategies you should choose is to improve your communication skills in the workplace as such. This will help you earn the trust of your co-workers, improve your workflow productivity, and generally advance your career. These 14 simple tips will help you improve communication in the workplace. nine0003
Techniques for Improving Communication at Work
1.
Have an Effective Onboarding ProcessStarting a new job can be challenging, especially for those who work remotely. Now more than ever, it's important to have detailed training materials and documentation to help new hires get up and running quickly. The easier you make it easy for people to access important information right from the start, the better communication in the workplace will be. It is useful to assign a mentor to a new employee during the adaptation period. nine0003
2. Be clear about work processes and remove barriers
Did you know that 57% of employees say they weren't given clear work instructions? You can improve these statistics by clearly stating the steps needed to complete each task and project.
Similarly, you should have a step-by-step checklist for overcoming obstacles should they arise. This will set expectations for what needs to be done, how to do it right, and will improve communication in the workplace. nine0003
3. Establish trust and open relationships with colleagues
Establishing trust takes time, but it is worth constantly strengthening it, as communication in the workplace is taken to a completely different level. Trust strengthens your relationships with colleagues, allowing you to better interact and thrive as a team. Try to find out the interests, likes and dislikes of each other in order to build comfortable communication.
4. Have regular tete-a-tete meetings
Regular communication with colleagues ensures productive work and helps to communicate more effectively in the workplace. Take the time to discuss projects, collect employee feedback, and engage in off-topic conversations.
When your employees work remotely, it's important to keep in touch with colleagues and share information to ensure a smooth workflow. It is useful to use task tracking programs to understand how much time employees spend on completing project tasks. nine0003
One-on-one communication can be a more comfortable environment for honest discussion. Effective communication in the workplace is important, but honesty cannot be overlooked. If you are the leader of a remote team, here are some helpful tips:
5.
Listening and paying attention is essential for effective communication in the workplaceListening is much more than just hearing. Only 7% of communication is verbal, while a whopping 55% of communication is actually body language. Pay attention to facial expressions, tones, and body language to understand what message is being conveyed. By honing your communication skills in the workplace to capture non-verbal and verbal communication, you can certainly become a more effective communicator. nine0003
Being an active listener also means that you should give your full attention when someone is talking. Ask questions, leave feedback, and try to be an active participant in every conversation at work.
6. Be open to both positive and negative opinions
One of the best things you can do at work is to be open to feedback, both positive and negative.
Feedback will always be emotionally embellished, but it will allow you to see your strengths and weaknesses. It is necessary in a comfortable atmosphere to carefully listen to everyone who wants to express their thoughts without any consequences. nine0003
A great solution to allow employees to leave anonymous feedback to make it easier for them to express their thoughts.
There are two types of feedback you can collect:
7. Maintain an open door policy
An open door policy is important for strengthening workplace communication and building trust within an organization, but it's not always easy.
Encouraging your employees to speak honestly with their superiors is a net benefit to your company, but some may be hesitant to share their findings. You need to convey to employees that expressing your thoughts is normal, and this is the basis of effective communication in the workplace. nine0003
8. Conduct team activities to boost morale
To avoid burnout on your team, give yourself and others the necessary time to rebuild your staff. Organize fun activities that will not only help reduce stress, but also allow your team to bond with each other and create fond memories.
Shared experience improves relationships with each other in your team, which contributes to closer communication in the workplace.
9. Use modern tools for unified communication
Your workplace probably uses many forms of communication: phones, messaging apps, email, video conferencing tools, etc. With so many channels, messages can easily get lost in the information environment. You need to choose an easy-to-use communication tool that meets all your business process needs.
Take a deep dive into business project management tools to track your team's performance from start to finish. This allows you to find bottlenecks in business processes and look for solutions to optimize them. nine0003
If you're already using a variety of project management tools and platforms, consider integrating applications to improve productivity and improve communication in the workplace.
10. Learn Diversity, Equity, and Inclusion
Research shows Gen Z employees and Millennials care more about diversity, equality, and inclusion efforts now than previous generations, and need evidence that the company is taking steps to increase the inclusiveness of the workspace. nine0003
Be sure to research yourself and your team for DEI. This should spark critical conversations and frank discussions that will promote better communication in the workplace and make it more inclusive.
11. Learn to talk better on the phone
Colleagues are always pleased to communicate with a good interlocutor who knows how to win over an opponent on the phone. Not every company has the latest communications software or collaboration tool. In large companies, most communication is still done over the phone. nine0003
Telephone conversations can be difficult because it is impossible to see the person's facial expression or body language.
Changing your tone to an appropriate one will help you communicate more effectively.
12. Learn to write better emails
In addition to other communication skills in the workplace, pay special attention to writing emails. Email has been and will continue to be an important part of communication in the workplace. Thus, it is important to learn how to express your thoughts in a form that is easy to understand. Writing concise and clear emails will make it easier for your team to understand their responsibilities and projects, as well as save everyone time and energy to spend on other tasks. nine0003
Take your time, use bulleted lists, avoid ambiguous phrases. In addition, you can always unsend an email and correct it, spending extra time.
13. Practice Public Speaking
Public speaking is one of the most important communication skills in the workplace. If you cannot speak clearly in front of a group of people, it will be difficult for you to convey your thoughts and results effectively.
If you're wondering how to improve your communication skills at work, public speaking is one way. Start by performing in front of the people you are most comfortable with to gradually build your confidence. nine0003
14. Understand each other's strengths and weaknesses
Everyone has areas where they excel and areas where they can improve. By identifying each other's strengths and weaknesses, you can also fine-tune your workflow and workplace communication. Sharing information in this way will give your team a synergistic effect and a fruitful impact on productivity.
Communication in the workplace depends on everyone in the team
Establishing good communication in the workplace is a team effort that takes a lot of time. Implement these 14 strategies and it will allow you to get more information about what is happening in the work environment, learn new ideas and what communication formats your team prefers. nine0003
Effective communication, techniques and skills for effective communication
We use communication skills on an automatic level every day, for example: the ability to speak and listen, the ability to maintain a conversation. However, in many situations it turns out that our ability to communicate is not enough to achieve our goals.
Discoveries in the field of humanistic psychology, made in the second half of the 20th century, made it possible to formulate a number of techniques, having learned which you can achieve significant success in improving the effectiveness of communication. In the future, we will call the active participant in communication (the one who is currently speaking) the "sender", and the one who is currently listening - the "addressee" or "receiver". nine0003
The way the sender builds communication depends primarily on his attitude towards himself and towards the addressee. Successful communication implies respect for both participants in the process. It should be remembered that effective communication is not manipulating a partner in order to extract one-sided benefits, but trusting, mutually beneficial communication.
List of skills for effective communication
Below is a list of some skills required for effective communication:
- The ability to listen is not only the ability to concentrate and perceive information, but also the ability to encourage the narrator, the sender, ask a clarifying question, use paraphrasing techniques (“i. e. did you mean ...”), misunderstanding, reflection, summarizing .
- Flexibility and ability to compromise.
- Empathy - the ability to feel the emotional state of a partner and take it into account when building communication.
- Control over emotional tension, the ability to defuse tension. nine0140
Effective communication is impossible without the establishment of the so-called "psychological connection" between the sender and the addressee. This is what is colloquially called "being on the same wavelength."
Techniques for effective communication.
Here is a series of techniques that will help you achieve this "docking" in a business meeting:
- Create a pleasant and calm environment.
- Give the first word to your interlocutor. nine0140
- If you disagree with him, never interrupt him. Let him have his full say.
- Repeat his phrases, paraphrasing them slightly. This will show that you are listening carefully, and will also help you make sure that you understand it correctly.
- If you do not agree with the interlocutor's proposal, offer an alternative solution, supporting your speech with clear and weighty arguments. Give examples of an approach similar to yours, confirming its effectiveness. nine0140
- Before you end the meeting, summarize it. Highlight the most important.
- Regardless of the outcome of the meeting, express your intention to continue cooperation and thank the interlocutor for participating in the discussion.
To achieve maximum results, you should pay attention to the means of non-verbal communication.
- Posture: Take an open posture. An open posture, when arms and legs are not crossed, speaks of openness and goodwill. Listening to the interlocutor, you should slightly tilt your head in his direction. You can occasionally nod, which means not only agreement, but attention and acceptance. nine0140
- The pace and volume of speech, diction: Do not forget to pause. Pay attention to whether the interlocutor hears you well. The optimal speech rate is about 120 words per minute.
- Appearance (sloppy, or, conversely, inadequately formal appearance can be perceived as a manifestation of disrespect for the interlocutor)
- Gestures and facial expressions: copying the gestures and facial expressions of the interlocutor contributes to the establishment of trusting relationships. Such copying creates the feeling of a mirror, and your interlocutor will feel as comfortable as possible. But copying should be done carefully so that the interlocutor does not feel that he is being parodied. nine0140
Using the techniques described above, you can gradually learn effective communication, which will positively affect your personal and professional growth.
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