Opposite of persuade

52 Synonyms & Antonyms of PERSUADE


as in to convince

to cause (someone) to agree with a belief or course of action by using arguments or earnest request she persuaded us that she can indeed communicate with the dead he persuaded his teachers to grant an extension

  • convince

  • bring

  • induce

  • get

  • urge

  • satisfy

  • convert

  • argue

  • attract

  • move

  • gain

  • coax

  • cajole

  • entice

  • seduce

  • tempt

  • lure

  • exhort

  • prompt

  • entreat

  • bring around

  • sell

  • wheedle

  • influence

  • prevail (on or upon)

  • beguile

  • win (over)

  • talk (into)

  • sway

  • brainwash

  • blandish

  • lead on

  • discuss

  • allure

  • interest

  • snow

  • blarney

  • converse

  • incline

  • fast-talk

  • draw

  • overpersuade

  • debate

  • dispute

  • moot

  • chew over

  • reason (with)

  • hash (over)

  • deter

  • dissuade

  • discourage

  • unsell

  • deter

  • dissuade

  • discourage

  • unsell

Thesaurus Entries Near





See More Nearby Entries 

Cite this Entry



“Persuade.Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/persuade. Accessed 8 Feb. 2023.

Copy Citation

More from Merriam-Webster on


Nglish: Translation of persuade for Spanish Speakers

Britannica English: Translation of persuade for Arabic Speakers

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Merriam-Webster unabridged


See Definitions and Examples »

Get Word of the Day daily email!

Fashionable Words

  • Which of these items is named for a deadly weapon?
  • Fedora hat Stiletto heel
  • Brogue shoes Henley shirt

Test your knowledge - and maybe learn something along the way.


Can you make 12 words with 7 letters?


Words at Play

  • 14 Words Inspired by Dogs

    A lexicographer's best friend

  • Great Big List of Beautiful and Useless Words, Vol. 4

    More words, more beautiful, more useless

  • 'Gray' vs. 'Grey': What is the Difference?

    Spelling isn't all black and white.

  • When Were Words First Used?

    Look up any year to find out

Ask the Editors

  • Weird Plurals

    One goose, two geese. One moose, two... moose. Wh...

  • Irregardless

    It is in fact a real word (but that doesn't mean ...

  • Bring vs. Take

    Both words imply motion, but the difference may b...

  • Defenestration

    The fascinating story behind many people's favori...

Word Games

  • A Good Old-Fashioned Quiz

    Can you name these antiquated items?

    Take the quiz

  • Which Came First?

    "Leggings" or "mom jeans"? "Chillax" or "dumpster. ..

    Take the quiz

  • True or False?

    Test your knowledge - and maybe learn something a...

    Take the quiz

  • Spelling Bee Quiz

    Can you outdo past winners of the National Spelli...

    Take the quiz

PERSUADE Synonyms: 69 Synonyms & Antonyms for PERSUADE

See definition of persuade on Dictionary.com

  • verbcause to believe; convince to do

synonyms for persuade

  • advise
  • assure
  • cajole
  • coax
  • enlist
  • entice
  • exhort
  • get
  • impress
  • incline
  • induce
  • influence
  • prompt
  • satisfy
  • sway
  • urge
  • woo
  • actuate
  • affect
  • allure
  • blandish
  • brainwash
  • convert
  • counsel
  • draw
  • impel
  • incite
  • inveigle
  • lead
  • move
  • propagandize
  • proselytize
  • reason
  • seduce
  • sell
  • soft sell
  • stroke
  • touch
  • wheedle
  • argue into
  • bring around
  • bring to senses
  • gain confidence of
  • lead to believe
  • lead to do
  • prevail upon
  • proselyte
  • talk into
  • turn on to
  • wear down
  • win argument
  • win over
  • work over

See also synonyms for: persuadable / persuaded / persuades / persuading / unpersuadable

antonyms for persuade


  • discourage
  • dissuade
  • fail
  • halt
  • prevent
  • repel
  • delay
  • deter
  • disenchant
  • remain
  • stay
  • stop
  • turn off
  • hinder
  • repress
  • suppress

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

TRY USING persuade

See how your sentence looks with different synonyms.

Characters: 0/140


Be Tenacious––Take This Tough Word Of The Day Quiz!


How to use persuade in a sentence

The desire to persuade, to change a person’s mind, is not new, says Marcello Ienca, a bioethicist at ETH Zurich.


Raderman hadn’t dealt with a situation quite like this before, but after talking for 10 minutes she was able to persuade the caller to drive home and calm down before confronting his girlfriend.


By mid-November, according to court records, Larson persuaded the girl that they were in love, even as he admitted his age.


To persuade skeptical colleagues, he mixed healthy platelets from his own blood with blood samples of his patients and demonstrated the effect.


Facebook's message is meant to persuade users not to opt out of tracking.


It took an active internal campaign that involved fact sheets and posters of employees getting the shots to persuade 80 percent of the staff to be vaccinated, Green said.


“Nine Days” reminds us of the most dramatic episodes, such as Sargent Shriver’s dash to Chicago O’Hare airport to persuade John Kennedy to call Coretta King, the civil rights leader’s wife.


When those folks posted something that furthered the anti-vaxx cause, pro-vaxx members responded and tried to persuade them to question their beliefs.


There should be an effort made by both the health system and the government to persuade and make the information accessible for them so they come and get the vaccinations.


In other words, the bigger incentive increases their appetite to persuade themselves that what they’re about to do is a good idea.



  • attract
  • bait
  • beguile
  • bewitch
  • cajole
  • captivate
  • charm
  • coax
  • come on
  • decoy
  • draw
  • enchant
  • entrap
  • fascinate
  • hook
  • inveigle
  • lead on
  • lure
  • magnetize
  • persuade
  • pull
  • seduce
  • suck in
  • sweep off feet
  • tempt
  • turn on
  • wile
  • win over
  • appeal
  • assert
  • attest
  • claim
  • contend
  • controvert
  • defend
  • demonstrate
  • denote
  • display
  • elucidate
  • establish
  • evince
  • exhibit
  • explain
  • hold
  • imply
  • indicate
  • justify
  • maintain
  • manifest
  • persuade
  • plead
  • present
  • prevail upon
  • reason
  • show
  • suggest
  • talk into
  • testify
  • vindicate
  • warrant
  • witness
  • altercates
  • bandies
  • battles
  • bickers
  • breaks with
  • bucks
  • bumps heads
  • contends
  • crosses
  • crosses swords
  • disagrees
  • disputes
  • faces down
  • faces off
  • feuds
  • gangs up on
  • gets in one's face
  • goes one on one
  • hammers
  • hammers away
  • has at each other
  • has at it
  • hash over
  • hashes
  • hassles
  • jumps
  • jumps on
  • knocks around
  • locks horns
  • mixes it up
  • pettifos
  • picks an argument
  • puts up a fight
  • puts up a struggle
  • quarrels
  • quibbles
  • rehashes
  • rows
  • sasses
  • sets to
  • socks it to
  • squabbles
  • sticks it to
  • talks back
  • wrangles
  • altercating
  • bandying
  • battling
  • bickering
  • breaking with
  • bucking
  • bumping heads
  • contending
  • crossing
  • crossing swords
  • disagreeing
  • disputing
  • facing down
  • facing off
  • feuding
  • ganging up on
  • getting in one's face
  • going one on one
  • hammering
  • hammering away
  • hash over
  • hashing
  • hassling
  • having at each other
  • having at it
  • jumping
  • jumping on
  • knocking around
  • locking horns
  • mixing it up
  • pettifoing
  • picking an argument
  • putting up a fight
  • putting up a struggle
  • quarrelling
  • quibbling
  • rehashing
  • rowing
  • sassing
  • setting to
  • socking it to
  • squabbling
  • sticking it to
  • talking back
  • wrangling
  • bag
  • bet on
  • comfort
  • encourage
  • hearten
  • inspire
  • persuade
  • reassure
  • satisfy
  • sell
  • sell on
  • soothe
  • alter
  • catechize
  • condition
  • convert
  • convince
  • educate
  • indoctrinate
  • influence
  • instill
  • persuade
  • proselytize
  • teach

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

"I'm a loser, my life is a swamp": how to learn to change negative attitudes

The creator of the Brainhack.me blog explains what cognitive distortions are and how to deal with them.

Why can't I do anything? Nobody understands me. I upset people. I can't start doing anything. I'm lazy. My life is a swamp. I am a loser. I will never succeed. There is nothing worthwhile in this life. I can never finish anything. If I don't get this job, I'm done for. I have to take responsibility. I must be courageous. If I worked hard, it would be fair to raise my salary. He thinks I'm a loser. I should be grateful. My future is bleak. It's easy for me, so it doesn't count. I must be feminine. I can't communicate with people. I always have. I can, of course, try, but it's a waste of time, I won't succeed. If they ask, I must help. Refusing is not good. I must not lose my temper. I have to do everything quickly. I have to be original. People must be fair.

Did you find your thoughts among these proposals and can you add to the list? These are automatic thoughts - people's inner statements about themselves. They are called by the inner voice. They appear in the head involuntarily, in contrast to arbitrary thoughts - balanced decisions.

Why is there a feeling that these automatic thoughts come from nowhere? The fact is that they are fragments of our basic beliefs - certain rules of life, a set of which each of us collects on our own consciously and unconsciously all our lives, and especially at an early age. With the help of such rules, we evaluate our experience, interpret reality. Some of them simplify our everyday life, and the other part, usually larger, on the contrary, complicates our life. Beliefs that prevent us from living are called erroneous and dysfunctional. And the only advantage of these beliefs is that they can be changed.

These beliefs can be accessed by monitoring your automatic thoughts and then analyzing them. It usually takes a lot of time and effort to find them and make life easier. The most effective way to do this is with a psychologist, but in this article, you will learn about the main dysfunctional beliefs and cognitive errors that cause us to continue to believe in them. After that, you can at least begin to notice the moments when thinking is wrong.

Getting Started

The problem is that we often hold on to our beliefs even if we haven't articulated them. People are often surprised when, in contemplating their behavior, they finally articulate these rules to themselves. It happens that it is difficult to formulate them, even when such a task is set. Many of these rules are arbitrary and biased. Roughly speaking, we either invented them ourselves, or “without looking” picked them up from people significant to us. For example, the childish “behave well, otherwise dad will be angry” can be absorbed and transformed into the belief that you must always behave “good”, otherwise people will not accept you, although it can be difficult for a person guided by this attitude to even formulate that it means "good". You can also easily confuse thoughts and facts: a colleague passed by with some kind of facial expression, but the thought already ran that he treats you badly.

Since those very deep, basic beliefs are formulated in extreme terms, they lead to extreme conclusions. The train of thought runs non-stop from the unstated belief “if I am not loved, I am a nonentity” through the conjecture “he/she does not love me” to the final station “I am a nonentity”. In this form, we, alas, do not notice this route, but only “enjoy” the result obtained at the final station.

Aaron Beck, one of the founders of the cognitive direction in psychology, in the late 70s of the last century, brought out a list of maladaptive beliefs. Here are some of them:

To be happy, you must always succeed

To be happy, you need everyone to love you

If I make a mistake, it will mean that I am stupid me, that means he doesn't like me

My human dignity depends on what others think of me

It may sound not scary, even familiar - how many times have we said or thought this ourselves or heard from the lips of interlocutors. But, in fact, this is a serious matter: in addition to a bad mood, such thoughts, deeply and firmly planted in the head, can cause depression.

His colleague Albert Ellis groups irrational attitudes into a list of four items:

Catastrophe. How extreme do you perceive various unfavorable events

Obligation towards yourself. What do you think you should and shouldn't do

Duties towards others. What do you think other people should and shouldn't do

Appraisal attitude. How do you rate yourself and others

By the way, you can test your propensity for these irrational attitudes by passing the Ellis test by honestly answering 50 questions.

The only trouble is that it is impossible to stop following one's irrational attitudes. It is easy for people to continue to believe in illogical maladaptive beliefs due to cognitive errors. Understanding how they confuse us will help you start changing your mindset little by little.

Cognitive Errors

Catastrophe: "If it doesn't work out, it will be the end of the world"

You believe that something extremely bad can happen to you. That what is happening is terrible and unbearable so much that you will not be able to cope with it, or that this event will destroy your life once and for all. When people are under the influence of this attitude, we evaluate a certain future event as inevitable and irreparable.

Marker words: “catastrophe”, “nightmare”, “horror”, “end of the world” and synonyms

What to do: Replace an extremely negative assessment of the situation with one closer to reality, back it up with facts. Answer the questions “What is the worst thing that can happen?”, “What will happen if this happens?”, “What will be the consequences of the most terrible development of events?” and analyze the answers, think over a plan of action and prepare for even the worst outcomes.

Predicting the future: “I won’t succeed”

Other examples: “I will fail this exam”, “I won’t get this job”, “Yes, but what if I lose my breath?”

You "predict" the future most often in a negative way: things will get worse, some kind of danger awaits you. By this very attitude, you subtly reinforce future failure by allowing small and large actions to follow that lead to failure. In fact, in this case, we are also dealing with an erroneous assessment: we downplay or exaggerate the likelihood of events and their consequences, which is why we worry and put ourselves into a stupor. A variation can be a transfer of past experience to the future, reinforced by the logical fallacy “true once, true always”, for example, “I just didn’t succeed, so it won’t work the second time.”

Marker words: “what if”, “what if”, “but maybe”

What to do: Our opinion about the future is not the future itself. This is just one of the hypotheses that should be tested logically or experimentally. Find logical errors in your thinking. Write down all the factors that can affect the outcome of events, and think about how you can influence them and reduce risks.

Duty: "They shouldn't act like this"

Other examples: “I must look perfect”, “People must be fair”, “Government must take care of education”

You believe that you owe something to others or that other people owe you something. Or do you owe something global and inanimate: the world, government or nature? The trap here lies in the very word “should”, because it means “only this way and nothing else”, that is, without alternative options. And there are almost always alternatives. In other words, “I must breathe” sounds reasonable, but “people must be fair” or “I must be friendly” can already be disassembled into many alternatives.

Such an attitude of duty inevitably leads to stress, especially when something will remind you of this duty, and something will prevent you from fulfilling it. Often this is prevented by circumstances, or the duty is formulated in such a way that it is generally impossible or unlikely to be fulfilled.

Another way to get stressed is to think that other people owe you something. For example, they must behave in a certain way. Remember how often people behave exactly as you intended?

Marker words: “should”, “must”, “should”, “must not”, “should not”, “must not”, “must”, “by all means”, etc. P.

What to do: It is useful to replace the word "must" with the word "want": "I want you to be there at 8.00." Or decipher the meaning: “If you want this, then come at 8.00” - and remember that other people are not aware of your expectations until you tell them about it, and it’s generally somewhat problematic to tell the whole world at once.

Maximalism: “Everything is only of the highest standard”

Other examples: “I give my best”, “As a perfectionist I can’t…”

A particular and extreme case of this attitude is perfectionism. Setting the highest possible standards for yourself and / or other people and using them as a benchmark for determining the value of what is happening or the person, both your own and colleagues, friends or strangers from the Internet.

Bullet words: “to the maximum”, “only excellent”, “one hundred percent”, “100%”

What to do: It would seem clear that you should not compare your first pencil sketch with fragments of the Sistine Chapel mural, but it doesn't come from it. To make it all the same, come up with a Minimum Viable Product, a “minimum viable result” that will perform the intended function. Implement it first, then polish it until you hit a deadline (if you want).

Dichotomous thinking: "He is a bad person"

Another example: "Either I do it perfectly, or not at all" "sinful - righteous", "ideal - imperfect". Thinking in extremes, when all events that are actually multifaceted are evaluated as one-dimensional and mutually exclusive.

Bullet words: "Either - or", "either yes or no", "either - or"

What to do: Any event can be evaluated through the prism of many factors. What do you mean when you say "This person is good"? Is he a great specialist or friendly with you? Attentive father or sympathetic neighbor? At times when you find yourself thinking dichotomously, try to make lists of traits against which you can assess the situation, if necessary. Or just refuse to evaluate.

Personalization: "It's all because of me"

Other examples: "They are definitely whispering about me", "Everyone is looking at me", "It's my fault that the child does not study well"

Craving to tie events with their own personality, even when there is no reason for this, or interpret events in terms of personal meanings. It is also possible to attribute blame to oneself for events that do not completely depend on a person, or do not depend at all.

Bullet words: pronouns “I”, “me”, “me”, “me” and the like

What to do: Specify for yourself the criteria for measuring the attention of others, find objective ways to check whether everyone's attention is really riveted on you. Identify the possible causes of adverse events that make you worry and anticipate the risks. If you are accustomed to putting all the blame on yourself, make a list of the causes of the problem and evaluate your contribution to each item on a scale from 0 to 100. For each of the items, select alternative reasons - in addition to "it's because of me."

Overgeneralization: "I'm always like this"

Other examples: "I never succeed", "You're always late", "No one needs me"

Overgeneralization is the derivation of a general rule based on one or more individual episodes. Suppose you tried to do something, the first time it didn’t work out - and you formulate “if it didn’t work out right away, then it will never work out.” In other words, "if something is true in one case, it is true in all other cases."

Another way to get caught overgeneralizing is to grossly generalize a few recurring cases, such as telling a colleague that he is "always late" when in fact he is "often" because he was always on time last week. Or, after not being invited to parties for a while, tell yourself "I'm never invited anywhere."

Marker words: all, nobody, nothing, everywhere, nowhere, never, always, forever, always

What to do: First of all, consciously monitor the specified marker words and categoricalness in judgments in general. Try to describe what is happening more precisely: not “always”, but “the last two meetings”; not “all”, but “Petya and Masha”; not “never”, but “since the beginning of the month”. It is also helpful to reformulate your automatic thought. For example, "I feel like I'm not needed" could become "I last saw my friends a couple of months ago" and could be supplemented by the planned action "I need to call and make an appointment."

Mind reading: "They thought I was an idiot"

Other examples: "He thinks I can't do it", "She can't stand me"

People can't read minds, but easily attributing unspoken opinions to other people. A sullen look, a quiet sigh or an unexpected smile, and you already understood everything: “he wants to fire me”, “he thinks I'm a loser!”. Following this - hours, days, weeks or a lifetime of your experiences. Meanwhile, one of the few ways to find out what the other person is thinking is to ask him or her about it.

Marker words: "he thinks," she thinks, "they think"

What to do: Do not allow yourself to read minds. Clarify what people had in mind and especially not draw any conclusions in connection with the “read thoughts”.

Selective abstraction: “My whole life is a routine”

Examples: “I live a boring life”, “Nothing makes me happy”

In the case of selective abstraction, you almost completely focus on negative experiences and rarely notice positive - or you don't notice it at all. You easily remember how “nothing is happening to you” or how “nothing makes you happy”, but you forget to mention that sincere conversation with friends, a new project at work, or about emotions from your favorite track suddenly played on the radio.

What to do: Try keeping a self-observation diary of your joys and successes. Every day, write down what happened to you, what pleased you, what you did and how you felt at that moment. Make these records only for yourself, do not show anyone and do not hesitate to enjoy any little things.

Other useful things to know

It is worth accustoming yourself to confronting any of your beliefs with the help of logic and experiments. Even the ones that seem harmless. Track your automatic thoughts and check the list of attitudes and cognitive errors described above. Formulate a rational alternative belief. After that, you can already check it in reality - conduct experiments and act differently than they acted before.

The process will require effort: most likely, you will have to take actions that will seem unacceptable and even dangerous. And then make sure that the results of these actions will be different than the inner rule told you and, most likely, not as scary as you thought.

The inner voice will whisper: “Now is not the best time to start, let's do it another time, especially since there is such and such a reason not to do it ...” But remember: this is your experiment. Cling to this conscious decision of yours. It is normal to be afraid and worry in such situations. Rather, it would be even strange not to be afraid - after all, you will violate the rules by which you have existed for years. With each repetition of the experiment, it will become easier. And if you feel that you can’t cope on your own, remember that you can always turn to a psychologist.

tell your friends



3 life hacks that will make external communications as effective as possible. Read on Cossa.ru

It’s worth starting with the fact that there is no magic formula that ensures 100% effective communication. Consumers cannot be viewed as a uniform mass without individuality, which will perform this or that action, if a certain word order is used.

On the contrary, your target audience consists of many smaller segments, united by various characteristics: socio-demographic, psychographic, value. To understand the motives of each of these categories, there is a "key" that can only be found empirically or with the help of research such as a communication audit aimed at finding insights.

However, there are a number of life hacks that can be considered when working with each segment. Let's look at three of them in more detail.

Life hack No. 1. Familiar effect

People tend to prefer what they already know or have heard about. Therefore, you should not only try to talk as much as possible about your brand, but also integrate it into the environment that your potential customers are already familiar with.

Psychological basis

Researchers from Villanova University and Temple University conducted an experiment: they presented students with 140 plausible statements about topics that students were not familiar with. Half of the statements were true and the other half were false. 3 times students were asked to rate 60 statements. There were 2 weeks between each evaluation session. Of the randomly selected false statements, 20 were duplicated during the second and third sessions. Research has shown that false statements that are repeated are perceived by students to be more true.

This also explains how rumors spread - if your information (even if it has nothing to do with the truth) is reproduced for the same people with different frequency and from different sources, a large percentage of people will believe in it.

However, there are nuances. Repetition is effective when people are inattentive. According to a study published in the Journal of Social Psychology, duplicate messages only increase persuasion (even weak ones) when engagement is at a low level. The brain is able to process emotions without triggering conscious cognition. Once the message is in the focus of an engaged consumer, the facts need to be presented in a convincing manner. Repetition in this case, on the contrary, will reduce the strength of the arguments and become annoying.

This technique is actively used when creating long-term B2B PR strategies, in which preference is given not to aggressive paid posting of articles, but to the regular native inclusion of the brand/speaker in topics relevant to business.

According to Forrester research, the vast majority (88%) of consumers say that direct advertising does not influence the actual purchase decision. Obviously, the strategy described above demonstrates high performance. The familiarity effect is also actively used by car manufacturers in product placement, introducing their brands into films with those main characters with whom their target audience wants to associate themselves (James Bond and Aston Martin, Tony Stark and Audi, Transformers and Chevrolet Camaro).

What to do

Integrate your brand into the external environment, trying to ensure maximum presence and regular appearance in the information field. It is extremely important to approach the issue wisely. Repetitive direct advertising will not arouse the enthusiasm of the audience, unlike expert publications with a specific benefit to the reader.

Life hack No. 2. Imitation effect

People tend to trust things that have already been approved by others: the speed of making a certain decision, including the target one (purchasing a product / service, watching a video, and so on) directly depends on this.

Psychological basis

We often rely on the collective wisdom of the crowd. This effect is so powerful that people often ignore or even reject their own principles and beliefs in order to follow others. The subconscious tells us: “If everyone buys this product, then it must be good. I don't have to spend my energy looking for the best brand."

This is especially evident in the case of social networks. We focus on the number of subscribers, views and reactions. We will most likely open an ad with the headline "Shocking video has over 40 million views in just one night." Social media makes this psychological trigger extremely graphic, demonstrating how much we want to be part of society and the current narrative.

One of the clearest examples of the copycat effect is the popularity of Tesla. Even if you don’t understand cars and you don’t care about the world’s ecology at all, you probably think that the Tesla car is very cool. And even if you don't want to buy it, this knowledge is still already formed in your head.

On a smaller scale, but a very illustrative example is the Invisibobble hair ties, which were invented by a student from Switzerland, Sophie Trelles-Tweedy, in 2012. Clear positioning (an elastic band that does not leave creases and firmly holds the tightest hair in a ponytail) and a competent strategy led to the fact that after a year, almost every girl thought that she needed such an elastic band. By 2014, the company's turnover amounted to 5 million pounds (in 2019- 16.5 million pounds sterling).

What to do

Use non-standard mechanics (for example, guerrilla marketing) or work for large coverage (working with opinion leaders and the media) in your communications so that as many people as possible talk about your product for a long time. Do not forget to carefully work out positioning and key messages: your product / service should have a clearly articulated and understandable USP.

Life hack #3. Demonstration as a weapon against flimsiness

We all know the expression “It is better to see once than hear a hundred times”. A number of specialists in the field of psychology of perception believe that with the help of smell, touch and hearing, people receive only 30% of general information about the world, and the remaining 60% come through the organs of vision. That is why it is not enough just to talk about the advantages of your product, it is important to show them.

Psychological basis

People doubt the validity of statements based on theoretical calculations. However, as soon as empirical data appears, the task of persuading the audience is much easier. As a rule, the more visual the demonstration, the more people can be stimulated to buy with its help.

A well-known printer manufacturer, Epson, used the demonstration method a few years ago. The brand decided to sell printing devices along with premium packages of ink and photo paper. The fact is that Epson printers use separate cartridges for each ink color, and premium packages offer separate black colors for documents and photos.

At demonstrations, brand managers showed customers the difference in the quality of photo printing using regular and premium ink on different types of photo paper. Even if the sale didn't close, the convincing demonstration provided a warm farewell "close": the client responded that he might consider buying when he was ready to invest in a new printer.

Learn more