Live up to expectation

Knowing oneself A man among people

We are both victims and hostages of our own expectations: from people, from situations. We are more accustomed and calmer when our picture of the world “works”, and we do our best to interpret events in a way that is understandable to us. We believe that the world functions according to our internal laws, we "foresee" it, it is clear to us - at least as long as our expectations come true.

If we are used to seeing reality in black colors, we are not surprised that someone is trying to deceive us, to rob us. But to believe in an act of good will does not work. Rose-colored glasses just paint the world in more cheerful colors, but the essence does not change: we remain in captivity of illusions. nine0003

Disappointment is the path of the enchanted. But we are all enchanted, without exception. This world is crazy, many-sided, incomprehensible. Sometimes the basic laws of physics, anatomy, biology are violated. The prettiest girl in the class is suddenly smart. Losers and loafers are successful startups. And the promising excellent student, who was predicted to achieve achievements in the field of science, is mainly engaged in his personal plot: he is already doing well.

Perhaps it is this uncertainty that makes the world so fascinating and frightening. Children, lovers, parents, close friends. How many people fall short of our expectations. Our. Expectations. And this is the whole point of the question. nine0003

Expectations are only ours and no one else's. A person lives the way he lives, and appealing to a sense of guilt, honor and duty is the last thing. Seriously - no "as a decent person you should ..." Nobody owes us anything. It's sad, it's sad, it's embarrassing. It knocks the ground out from under your feet, but it's true: no one here owes anything to anyone.

Admittedly, this is not the most popular position. And yet, in a world where the government advocates for hypothetically hurt feelings, here and there voices are heard that we are responsible for our own feelings. nine0003

The one who owns the expectations is responsible for the fact that they are not met. Other people's expectations do not belong to us. We simply do not have a chance to match them. And so it is the same for others.

What will we choose: will we blame others or will we doubt our own adequacy?

Let's not forget: from time to time you and I do not live up to other people's expectations. Faced with accusations of selfishness and irresponsibility, it is useless to make excuses, argue and try to prove anything. All we can do is say, “I'm sorry you're so upset. I'm sorry I didn't live up to your expectations. But here I am. And I don't consider myself selfish. And it hurts me that you think I'm like that. It remains only to try to do what we can. And hope that others will do the same. nine0003

Not living up to other people's expectations and being disappointed in oneself is unpleasant, sometimes even painful. Shattered illusions damage self-esteem. Shaken foundations force us to reconsider our view of ourselves, our intellect, the adequacy of our perception of the world. What will we choose: will we blame others or will we doubt our own adequacy? Pain puts on the scales the two most significant quantities - our self-esteem and the significance of another person.

Ego or love? There are no winners in this fight. Who needs a strong ego without love, who needs love when you consider yourself a nobody? Most people fall into this trap sooner or later. We get out of it scratched, dented, lost. Someone calls to see this as a new experience: oh, how easy it is to judge from the outside! nine0003

But one day wisdom overtakes us, and with it acceptance. Subsided ardor and the ability not to expect miracles from another. Loving the child in him that he once was. To see in it depth and wisdom, and not the reactive behavior of a creature that has fallen into a trap.

We know that our loved one is bigger and better than this particular situation that once so disappointed us. And finally, we understand that our possibilities of control are not unlimited. We let things just happen to us.

And that's when the real miracles begin.

Photo source: Getty Images

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How to meet the expectations of customers - and is it always worth it?

Do you know what people expect from you? After all, the effectiveness of a business directly depends on how accurate an answer you can give to this question. nine0003

Fortunately, the development of information technology has greatly simplified the process of collecting information about the target audience. Marketers today have vast amounts of data at their disposal. However, do not forget that information will only be useful if you can interpret it correctly.

Sampling problem

Imagine the following situation: you sent 20,000 emails to customers as part of a survey asking them to find out what improvements your product needs. 1,500 people completed the questionnaire. What can you learn from the received messages? nine0003

It's simple - you will find out what improvements your product needs, according to 1,500 people who are ready to respond or respond to your email newsletter. And there is no guarantee that the rest of your 18,500 customers share their point of view.

If you decide to directly ask users what they want, make sure that the sample you will work with is as representative as possible. It should be a cross section of the target audience, including all major categories of potential customers. Only in this case, you will be able to understand what consumers expect from you, and make the necessary adjustments to the work of your company. nine0003

However, even if you have detailed information about a person, trying to sell him a new product can still be difficult. And all because consumers for the most part are not as proactive as business representatives would like.

• How to identify the target market?

People love new things but hate taking risks

You have done a great job of analyzing the market and have created a product that you think is simply doomed to success. However, sales do not want to reach the target level. Why? It's just that everyone is waiting for the majority to try and evaluate the new product. A vicious circle emerges. Your task is to break it. nine0003

To do this, you can, for example, provide consumers with the opportunity to read product reviews. Try to get the product out to people who can act as mouthpieces for your business. The owner of a popular account on a social network, for example, can tell thousands of his subscribers about a product.

Remember that a consumer may become dissatisfied with a product even before they purchase it. If a person gets the impression that no one needs your offer, he is very likely to refuse to buy. Present compelling social proof to potential customers, and sales will skyrocket. nine0003

Rising Expectations Paradox

If you sold a person a quality product or provided high-quality services, he will no doubt be satisfied. And it is likely that the next time the need arises, he will come to you again. The problem is that with each new contact with your company, the client's expectations will grow, and sooner or later he will be disappointed in you.

If people's expectations skyrocket exponentially, eventually even the most perfect entrepreneur won't be good enough for them. What can be done? nine0003

It sounds a little strange, but maybe you should be a little deceived by the expectations of customers. No, we do not in any way encourage the launch of defective goods on the market or deliberately reduce the quality of service. But no one can forbid you to make a sharp turn by offering consumers something fundamentally new.

Bob Dylan did this several times. In 1967, for example, he released the album John Wesley Harding. Chamber sound and uncomplicated lyrics were not to everyone's taste. But the fact remains: this album marked the beginning of a new musical direction - country rock. nine0003

• How to return customers? Establish quality customer service

Conclusion

The desire to meet the expectations of customers is quite natural for business representatives. However, it is worth remembering that sometimes people themselves do not know what exactly they need. Do not be afraid to turn away from the knurled rut, offering consumers something new.

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