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988 Suicide & Crisis Lifeline

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The resources and information on this page are designed to help states, territories, tribes, mental health and substance use disorder professionals, and others looking for information on understanding the background, history, funding opportunities, and implementation resources for strengthening suicide prevention and mental health crisis services.
  • About 988

    In 2020, Congress designated the new 988 dialing code to be operated through the existing National Suicide Prevention Lifeline. SAMHSA sees 988 as a first step towards a transformed crisis care system in America.

    • FY 21 Appropriations Report to Congress
    • May 24: FCC Forum on Geolocation for 988
  • 988 Partner Toolkit

    The 988 Partner Toolkit is intended to facilitate partner efforts for collaborative and aligned 988 communication planning.

    • Key Messages
    • Frequently Asked Questions
    • Logo and Branding
    • Social Media Shareables
    • End Cards for Media
    • More Resources
  • The Data

    In 2020, the U.S. had one death by suicide every 11 minutes. Suicide is a leading cause of death for people aged 10-34 years.

    • 988 Lifeline Network Performance Metrics
    • SAMHSA's National Survey on Drug Use and Health (NSDUH)
    • CDC's Suicide and Self-Harm Injury Data for the U.S. | National Center for Health Statistics
  • The Lifeline

    There is hope. Providing 24/7, free and confidential support to people in suicidal crisis or emotional distress works. The Lifeline helps thousands of people overcome crisis situations every day.

    • The Lifeline's History
    • 988 Lifeline Jobs
  • 988 Newsroom

    • Recent 988 News
    • B-roll and soundbites are available for download
    • 988 End Cards for Media

    National Media Requests about 988

    [email protected]
    240-276-2130 (press 4)

  • Partners

    • Federal Communications Commission
    • U. S. Dept. of Veterans Affairs
    • The U.S. Surgeon General
    • Centers for Disease Control and Prevention
    • Indian Health Service
    • Department of Transportation
    • 988 Partner Community
  • SAMHSA 988 Funding

    • 988 Tribal Response Cooperative Agreements Notice of Funding Opportunity
    • Cooperative Agreements for States and Territories to Build Local 988 Capacity Grant Awards
    • Lifeline Workforce and Infrastructure Grant Awards
    • Cooperative Agreement for National Suicide Prevention Lifeline Supplement
    • Track state 988 state legislation on NAMI’s website.
  • Suicide Prevention Resources

    • The U. S. Surgeon General's Protecting Youth Mental Health Advisory (PDF | 1 MB)
    • SAMHSA's Suicide Prevention Publications
    • Substance Use Treatment Locator
    • Advisory: Addressing Suicidal Thoughts and Behaviors in Substance Use Treatment (Jan. 2021)

Last Updated: 09/23/2022

988 Partner Toolkit | SAMHSA

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SAMHSA recognizes the need for governments, states, territories, tribes, crisis centers, and partners to speak with one voice to ensure there is a clear understanding about what 988 is and how it will work. We encourage you to use these communication outreach materials and build upon them with your community coalitions to meet the needs of your specific audiences.

These key messages are designed to cover the basics of 988 and provide a strong foundation from which partners can build for their audience-specific needs.

Preparing for full 988 implementation requires a bold vision for a crisis care system that provides direct, life-saving services to all in need. This leads to many questions about the transition to 988 and how 988 will work. We at SAMHSA welcome these questions. Question topic areas are:

  • FAQs about 988
  • FAQs about Federal/State Roles and Funding
  • FAQs about the Lifeline

Printable PDF handouts in English and Spanish explain the basics about 988.

988 Factsheet (English PDF | 4.5 MB)

988 Factsheet (Spanish PDF | 4.4 MB)

The 988 brand embodies the 988 Suicide & Crisis Lifeline's ideals and goals. Used as intended, the 988 brand provides a cohesive look and feel across 988 materials.

This 988 Logo and Branding provides specific information on logo and branding use and guidelines, typography and icon styles, photo choices and the color palette.

SAMHSA is providing this sample e-newsletter template to help partners with engaging your communities around the transition to 988.

Product: Sample E-Newsletter Promoting 988 Resources for Implementing Partners

Target Audience: Partner organizations and professionals who are actively engaged with delivering on or promoting 988.

Timeline: Content current for use after July 16, 2022

Subject Line: 988 Suicide & Crisis Lifeline: Resources

Download E-Newsletter Template (DOC | 395 KB)

Download Suggested Logo (JPEG | 365 KB)

These Radio Public Service Announcement (PSA) scripts to promote 988 within communities are designed to be read on-air by DJs and other radio talent. In the future, SAMHSA may provide pre-recorded audio files for use as well.

Products: 60-second, 30-second, 15-second scripts

Target Audiences: General public awareness of 988

Timeline: For airing on radio after July 16, 2022

988 Radio Public Service Announcement Scripts

  • 60-Second Script (DOC | 24 KB) (Spanish DOC | 14 KB)
  • 30-Second Script (DOC | 23 KB) (Spanish DOC | 13 KB)
  • 15-Second Script (DOC | 22 KB) (Spanish DOC | 23 KB)

This 988 Powerpoint Presentation Deck is available for partners to customize and use when talking about the transition to 988 within communities around the country.

  • Downloadable Powerpoint Presentation Deck (PPT | 4.5 MB)

This PPT is undergoing remediation for Section 508 accessibility, if you need assistance with accessibility, please contact [email protected].

These 988 operational guidance documents were created with a co-sponsorship group of partners across critical working sectors involved with 988. The playbooks are published by the National Association of State Mental Health Program Directors.

  • 988 Convening Playbook: Mental Health and Substance Use Disorder Providers (PDF | 1 MB)
  • 988 Convening Playbook: States, Territories, and Tribes (PDF | 1.2 MB)
  • 988 Convening Playbook: Lifeline Contact Centers (PDF | 1.5 MB)
  • 988 Convening Playbook: Public Safety Answering Points (PSAPs) (PDF | 1.5 MB)

These 988 printable materials have been created for use by governments, states, territories, tribes, crisis centers, and partners to educate and outreach about 988. SAMHSA provides organizations an ability to order limited supplies from the SAMHSA store. If you need larger orders than we are able to send to you, you can use the printer-ready files to make your own. For those of you who need just a few copies of an item, you can print those using the simple PDF download.

SAMHSA expects print materials to be available for ordering in late July. We will regularly update the SAMHSA Store links when products arrive.

Wallet Cards

The following business-sized wallet cards help publicize the 988 Suicide & Crisis Lifeline.

Wallet Card with Icons (2 sided, 3.5 in x 2 in)

  • Downloadable (PDF | 162 KB)
  • Printer-ready file (PDF | 618 KB)
  • Order from the SAMHSA Store

Magnets

The following magnets help publicize the new 988 Suicide & Crisis Lifeline phone number and provides access to this life-saving resource in places that are highly visible.

Square Magnet (4.75 in x 4.75 in)

  • Downloadable (PDF | 146 KB)
  • Printer-ready file (PDF | 555 KB)
  • Order from the SAMHSA Store

Stickers

These 2x2 inch stickers in English and Spanish help publicize the 988 Suicide & Crisis Lifeline.

Posters

These posters help publicize the new 988 Suicide & Crisis Lifeline and provides access to this life-saving resource. They are designed to be placed in schools, community centers, counseling offices, clinics, and other settings where people gather.

"Hope" Poster (18 in x 24 in)

  • Downloadable (PDF | 7.2 MB)
  • Printer-ready file (PDF | 11.6 MB)
  • Order from the SAMHSA Store

Safety Plan

The Safety Plan is designed to be printed as a 5”x7” pad, similar to a prescription pad, with 50 sheets of pull off plans. The intended use is for counselors, therapists, clinicians, and others working with people in need of safety plans. It is modified from Stanley & Brown.

Safety Plan (5 in x 7 in)

  • Downloadable (PDF | 96 KB)
  • Printer-ready file (PDF | 524 KB)

When news articles, entertainment programming, or other media material includes content addressing suicide, mental health, or emotional distress, please use one of the end card options to share 988 crisis supports with readers and viewers, especially those who may need help or be in crisis.

These backgrounds are available for partners to use during virtual meetings. Partners can customize these by adding their own state, territory, tribal, and organization logos to the backgrounds as well.

988 Virtual Background in Light Blue (JPG | 40 KB)

988 Virtual Background in Gray (JPG | 38 KB)

988 Virtual Background in Navy (JPG | 41 KB)

The social media messages describe the basics of 988 that apply across the U.S. These 988 shareables were designed for use as social media posts, stories and threads. You can use the videos as individual interactives on the social media platforms, or you can mash the videos together to create your own versions that make sense for your audiences.

Last Updated: 10/14/2022

Get help & support for suicide

If you’re in emotional distress or suicidal crisis, find help in your area with Find a helpline.

If you believe that someone else is in danger of suicide and you have their contact information, contact your local law enforcement for immediate help. You can also encourage the person to contact a suicide prevention hotline using the information above.

Learn more about personal crisis information with Google Search.

Google’s crisis information comes from high-quality websites, partnerships, medical professionals, and search results.

Important: Partnerships vary by country and region.

Korea Suicide Prevention Center
Country Hotline organization Website Phone number
Argentina Centro de Asistencia al Suicida www. asistenciaalsuicida.org (011) 5275-1135
Australia Lifeline Australia www.lifeline.org 13 11 14
Austria Telefon Seelsorge Osterreich www.telefonseelsorge.at 142
Belgium Center de Prevention du Suicide www.preventionsuicide.be 0800 32 123
Belgium CHS Helpline www.chsbelgium.org 02 648 40 14
Belgium Zelfmoord 1813 www.zelfmoord1813.be 1813
Brazil Centro de Valorização da Vida www.cvv.org 188
Canada Crisis Services Canada crisisservicescanada. ca 833-456-4566
Chile Ministry of Health of Chile www.hospitaldigital.gob 6003607777
China Beijing Suicide Research and Prevention Center www.crisis.org 800-810-1117
Costa Rica Colegio de Profesionales en Psicologia de Costa Rica psicologiacr.com/aqui-estoy 2272-3774
France SOS Amitié www.sos-amitie.org 09 72 39 40 50
Germany Telefon Seelsorge Deutschland www.telefonseelsorge.de 0800 1110111
Hong Kong Suicide Prevention Services www.sps.org 2382 0000
India iCall Helpline icallhelpline. org 9152987821
Ireland Samaritans Ireland www.samaritans.org/how-we-can-help 116 123
Israel [Eran] ​​ער"ן www.eran.org 1201
Italy Samaritans Onlus www.samaritansonlus.org 800 86 00 22
Japan Ministry of Education, Culture, Sports, Science and Technology www.mext.go.jp 81-0120-0-78310
Japan Ministry of Health, Labor and Welfare of Japan www.mhlw.go 0570-064-556
Malaysia Befrienders KL www.befrienders.org 03-76272929
Netherlands 113Online www. 113.nl 0800-0113
New Zealand Lifeline Aotearoa Incorporated www.lifeline.org 0800 543 354
Norway Mental Helse mentalhelse.no 116 123
Pakistan Umang Pakistan www.umang.com.pk/ 0311-7786264
Philippines Department of Health - Republic of the Philippines doh.gov.ph/NCMH-Crisis-Hotline 0966-351-4518
Portugal SOS Voz Amiga www.sosvozamiga.org

213 544 545

963 524 660

912 802 669

Russia Fund to Support Children in Difficult Life Situations www.ya-parent.ru 8-800-2000-122
Singapore Samaritans of Singapore www. sos.org 1-767
South Africa South African Depression and Anxiety Group www.sadag.org 0800 567 567
South Korea 중앙자살예방센터 www.spckorea.or 1393
Spain Telefono de la Esperanza www.telefonodelaesperanza.org 717 003 717
Switzerland Die Dargebotene Hand www.143.ch 143
Taiwan 国际生命线台湾总会 [International Lifeline Taiwan Association] www.life1995.org 1995
Ukraine Lifeline Ukraine lifelineukraine.com 7333
United Kingdom Samaritans www. samaritans.org/how-we-can-help 116 123
United States 988 Suicide & Crisis Lifeline 988lifeline.org 988

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Helpline

Information about the unified all-Russian children's helpline

In September 2010, in the Russian Federation, the Foundation for Support of Children in Difficult Life Situations, together with the constituent entities of the Russian Federation, introduced a unified all-Russian children's helpline number 8-800-2000-122 .

When calling this number in any locality of the Russian Federation from landline or mobile phones, children in difficult life situations, adolescents and their parents, other citizens can receive emergency psychological assistance, which is provided by specialists of services already operating in the constituent entities of the Russian Federation that provide services for telephone counseling and connected to a single all-Russian number of children's helpline.

Confidentiality and free of charge are the two main principles of the children's helpline. This means that every child and parent can anonymously and free of charge receive psychological assistance and the secrecy of his call to the helpline is guaranteed.


Working hours of the children's helpline in the constituent entities of the Russian Federation


(as of October 1, 2013) Infographics. The principle of operation of a single federal helpline number for children, adolescents and their parents


Information from the regions about the work of the children's helpline

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Name of the constituent entity of the Russian Federation The operating mode of the children's helpline of trust
Russian Federation
Total
Central Federal District
1 Belgorod region pon.pat.09.00-21.00
2 Bryansk Region pon.09.00-22.00 3 3 3 3 3 3 3 3 3 3 9ATH
4 Voronezh region around the clock
5 Ivanovo region Mon-Fri 11. 00-20.00 6 903
Southern Federal District
37 Republic of Adygea Clultwood
38 Kalmykia PON-PIT. 8.00-17.00
39 Krasnodar Territory 2 round-the-clock
40 Astrakhan Region AGROMOUSE
41 039
82 Jewish AO pon.pat.09.00-18.00
83 Chukotsky AO Pon.09.00-22.00, OXIS. 16.00-22.00

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