Cookie run tiktok
TikTok's Cake Mix Cookie Recipe Has A Viral Baking Hack
Food
The possibilities are endlessly sweet.
by Olivia Cigliano
Annie Japaud/Moment/Getty Images
If you love desserts, a new baking hack that’s trending on TikTok will change the game for whipping up a quick treat. This viral TikTok cookie recipe uses a box of cake mix as a base for cookie dough, with just two other ingredients to bind the dry ingredients together. If you’re having trouble deciding between whipping up a rich cake or soft cookies, or wish you could make cookies but only have cake mix on hand, keep reading. Here’s how to make the easy Cake Mix Cookies recipe from TikTok.
Not only do these cookies give you the best of both sugary worlds, but the recipe also takes almost no time to make. After mixing just three ingredients, the dough bakes in the oven for 10 minutes, filling the house with bakery aromas, and the cookies are ready to eat once cooled. The result is soft, fluffy, cake-batter flavored cookies that may give Crumbl Cookies a run for their money. The best part is, you can use whichever cake mix you love for the cookie batter (which will only cost you about $5).
From classic yellow cake mix, to red velvet, Funfetti, lemon, carrot, devil’s food, and strawberry, the possibilities are endlessly sweet. You can also top them with cake frosting, like cream cheese or colored vanilla, and load on sprinkles or mini candies for a party in your mouth. Check out TikToks by @jeaniceperez, @shannshann97, and @foodies for cake cookie inspo, or browse the TikTok tag #CakeMixCookies and see just how effortless the recipe is to make your own. Before you start getting creative, keep scrolling for how to make the original cake mix cookie recipe from TikTok.
TikTok/@jeaniceperezYou’ll need:
- 1/2 cup vegetable oil or melted butter
- 2 eggs
- 1 bag of flavored cake mix of your choice
- Preheat your oven to 350 degrees Fahrenheit.
- In a mixing bowl, combine the dry cake mix, vegetable oil (or butter), and three eggs, until a thick, smooth batter forms.
- Roll out cookie-size balls of dough and evenly place on a greased cookie pan.
- Bake in the oven for about 10 minutes, let cool, and enjoy.
The comments under the TikTok posted by @jeaniceperez, who demonstrated the recipe while making her daughter an after school snack, were nothing but glowing reviews of viewers who gave the trick a try. One fan called them “the most amazing thing ever” while another commented that her guests were asking for more “before the first batch was even gone.” Many rave reviews also mentioned alternatives that worked particularly well. One comment said they used chocolate cake mix and “figured out [that it] basically makes brownie cookies,” while another recommended sprinkling “a tiny bit of sugar on the top – it takes them to another level too omg.” The next time your sweet tooth’s begging for a sugary bite, give this Cake Mix Cookie recipe hack a whirl and let your confectionary imagination run wild.
how data changed one dev's discovery tactics
[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & company founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]
Welcome to the latest GameDiscoverCo newsletter, folks. Although most of these missives are written by myself (Simon!), did you know that GameDiscoverCo has four and a half full-time workers now, helping build out our Pro offering and data set?
In the meantime, we appreciate your time and attention. And as the year winds down, we’re excited to keep bringing you views, data and news from the increasingly complex world of video game discovery.
[We need your support! Sign up to help us fund our work via a GameDiscoverCo Plus paid subscription! This includes Friday’s PC/console game trend analysis newsletter, a big Steam ‘Hype’ & performance chart back-end, eBooks, a member-only Discord & more.
]
Although I’m claiming ‘you saw the data’ in the headline, perhaps you did not! So, a recap. A few weeks ago, ‘TikTok, socials & numbers guy’ Jared J Tan made a Twitter Thread and a full blog post about a survey he did of video game TikToks.
As he noted: “I gathered data from over 1500 TikTok videos by game studios. This analysis includes detailed stats from their best performers, totaling 700 million views.” Although Jared notes this isn’t ‘scientific’, it sure is indicative - which is our fave thing!
You may have already read the thread, but summing up very briefly: “[TikTok] Likes and Favorites have a strong… correlation with Views. Comments also have a moderate correlation, while Shares do not.” Makes sense, though we’re a bit surprised about Shares.
And beyond that: “Videos with higher views get Likes at a faster rate… [and] better performing videos are Favorited twice as often as less viewed videos.
” We found his average data point across all of the TikToks interesting
: “489k views; 25s video length; 15s avg watch time; 37% full watch; 7.8 views per like; 859 views per comment; 205 views per fav.”
But beyond that mass of data, I wanted to drill into concrete takeaways. So I chatted to Jared about how he changed his own social media tactics, based on the survey results! Here’s what he took away from the data dump:
Q: What surprised you the most about the results of your TikTok survey?
I didn’t expect the average video length of the best-performing videos to be as long as they were. In my data set, videos over 50k views have an average video length of 28.21 seconds, while over a million views is 26.75 seconds.
I have been trying to make mine between 10-20 seconds, and so far that’s been pretty successful for me. It’s always a challenge to keep viewer interest as high as possible, when you’re also trying to show a new product or game that many viewers won’t be familiar with.
A common recommendation I’ve seen is only to include one topic per video. But I think it might be worth trying to add a second topic from time to time, to pump up the average watch time. But really, none of this is an exact science. And the most important thing is conveying the most interesting part of your game in an appealing way.
Q: Are you directly changing any of your TikTok tactics because of the results of the survey?
A: Along with extending certain videos to include a second topic, I am intrigued by the correlations between views and active engagements. I had previously heard that Shares helped videos go viral, but my data didn’t show that.
(TikTok views vs. shares - not well correlated - 0.172! 1 would be perfecto..)For an active engagement call-to-action, comments are the most straightforward to ask the audience for. “What animal should we add next? Let us know in the comments!”
Until now, I hardly ever asked for Likes or Favorites as a CTA, but I’m definitely going to give that a shot to see if it helps performance in the algorithm.
Q: Some people say that popular games have popular TikTok videos, and so it's more correlation than causation when it comes to creating interest. What do you say to them?
A: It’s undoubtedly much easier to get TikTok views if your game is already popular. However, there are numerous examples of games that gained much more visibility through TikTok. You’ve covered a number of them in your newsletters already.
The inverse also doesn’t hold up. A big game definitely doesn’t automatically lead to success on the platform. There are AAA studios with wildly successful titles that are outshown by indie teams and solo devs.
But that also brings up the common question, “how valuable is TikTok visibility”? This is almost impossible to measure, but I fall back on the Rule of 7 from old-school marketing. It suggests that a potential customer will need to hear an advertiser’s message 7 times before they’ll take action to buy a product. A viral social media post on any platform adds to that number, and brings many people one step closer to buying your game.
I know that game devs everywhere are short on time, so this is how I’d do a real push at TikTok with efficient time investment: build up a catalogue of 5-15 strong videos that show your game in its most appealing way. Post all of them regularly within a short time frame leading up to a key part of your campaign.
If it works, then you’ve got your game in front of many more eyes! Keep posting, and you’ll be building relationships with the viewers that could lead to the one thing more valuable than sales; fans of you, the developer. If it doesn’t, you can reevaluate whether you’ll iterate on the content to try again - or maybe your game just isn’t a good fit for the platform.
Recently, Act None’s Adam Gerthel was kind enough to reach out to share a postmortem of his indie game studio, which had specifically targeted mobile with two ‘text-based RPGs’, but never quite managed to scale enough to survive.
The full piece has a lot more detail, but there are a few useful things to take away, if you’re making a mobile game as an indie:
‘Free to try’ at least gets you more scale than paid: Adam notes: “We chose a model where the game was free to download and try, with a paywall preventing the player in progressing in the story unless they unlock the full game.
” The first game, Eldrum: Untold got to 277,000 lifetime downloads using that method, with $57k in revenue.The team got ambitious for the follow-up: Act None spent 2 years working on Eldrum: Red Tide, because: “We figured that if one game [Untold] could generate $3.000 a month [in IAP], then a second and a third in the same series could generate enough income for us to be able to get a decent foothold.” (And another concern: Untold’s recurring revenue gradually dropped to $1,500 per month.)
The greater complexity of the sequel didn’t pay off: despite longer dev time and Apple featuring in ‘New Games We Love’, “the total number of downloads [in the first month of release for Red Tide] was around 22,500 and our proceeds amounted to about $4,500.” That doesn’t sound super sustainable as a $ run rate, since it’ll drop off from there.
Issues were exacerbated by a worse IAP conversion rate: Adam says: “Roughly 5.
5% of everyone that downloads Untold will eventually buy [the IAP upgrade to unlock the full game], but the same number for Red Tide is only around 3.5%.” Slightly unclear why that is - the sequel has a 4.6/5 rating on Google Play, and players dig it.
In any case, Red Tide has had almost 40,000 free downloads since its late September launch, and lots of happy players. But since it monetizes modestly, the devs can’t afford paid acquisition - or to continue running Act None as a full-time concern.
At the end of the postmortem, Adam mentions: “I’ve had great use of the insights and data shared by Eric Farraro of Slothwerks and Arnold Rauers / Tinytouchtales over these years.” These are some mobile-centric indies who’ve managed to make it work by staying super-lean, and building up a portfolio of games to incrementally monetize.
But as Act None found, it’s difficult to make a professional living on mobile with a title that has one-off ‘upgrade’ IAP.
To thrive, many have to explore the ‘how can you spend $100 or $1,000 in this game?’ route. Which isn’t everyone’s idea of a fun time…
OK, here’s the last game platform & discovery round-up of the week for you free subs (Plus subscribers will hear from us on Friday with a big catch-up!) Let’s go for it:
Sony is officially launching PlayStation Tournaments on PS5 today, which “streamlines competitive play with shorter tournament times, seamless on-console sign-up, easily discoverable tournaments, all-new UI, real-time match updates, and more.” Launch games for the platform feature include Guilty Gear - Strive, NBA 2K23, and FIFA 23 - we’ll see how people dig it.
Steam’s top releases of October got its customary special event page, and most of the big titles are obvious (if interesting!) But it’s cool to look at the top 5 new DLC tab (Rimworld! Planet Zoo! Stormworks!), and the Top F2P launches for a look at the evolving monetization strategies on the platform.
In ‘best practices from mobile’ news that PC & console devs should poke at - GameRefinery looks at how mobile game devs are using in-game collaboration events to boost player retention, highlighting Mobile Legends Bang Bang x Kung Fu Panda, PUBG Mobile x Evangelion & even Cookie Run: Kingdom x BTS.
Apple’s yearly App Store Awards for 2022 are announced, and Games Of The Year go to Apex Legends Mobile (iPhone Game of the Year), League Of Legends eSports Manager (China Game of the Year), and Moncage (iPad Game of the Year) & more, plus neat farming life sim Wylde Flowers getting Apple Arcade Game Of The Year. (And some cool ‘Cultural Impact’ award-winners.)
In the continued ‘no lootboxes for kids’ gov battle, Australia is the latest to step up, with an MP filing a proposed bill that “calls for any game with loot boxes to require a R18+ or RC (refused classification) label, restricting sales, purchases, and viewing to consumers aged 18 and over.
” (Unclear if it’ll pass in its current form.)A panel about selling your game studio in 2022 at MEGAMIGS got to the point, per Agnitio Capital’s Shum Singh: “A lot of buyers want to conduct those deals at much lower valuations since they know the market has come down significantly. The share prices of most publicly listed game companies have gone down from their highs anywhere from 50% to 85%.” Yup.
Microlinks: interesting NYT piece on why interest is there, but profits are lacking in eSports; the Epic Games Store is reportedly doing its ‘free game a day’ promo for Xmas again; Sony (not PlayStation) is launching the Mocopi motion tracking system for personal avatar mocap operation, as you do...
We mentioned job cuts in Amazon’s Luna cloud gaming division the other week, but a source tells us that “a large chunk of the Luna third-party team” were affected, and, some ‘minimum guarantee’ deals with game publishers were rescinded, too.
And looks like Luna is losing a lot of games at the end of December, also. Hmm.Did you know you can set up your Steam forums so the default forum can only be posted to by people who own your game? SpyParty is the only game I’ve seen doing this, and not sure if I would recommend. But hey, it’s technically possible…
Microlinks, Pt.2: Amazon Prime Gaming’s December selection of free games/add-ons includes Quake (woo!) and FIFA 23 IAP; some notes on how video game Tweets went viral & how to do it again; Matej Lancaric’s speed-run through quarterly mobile game UA tips is action-packed, as ever.
Finally, even though Elon Musk is not everyone’s favorite person right now, a lot of people still drive Teslas, and, uhh, that Steam functionality is coming along, we guess?
Steam now sends whether you login from a Tesla.
@DMC_Ryan @CyberpunkGame We’re working through the general case of making Steam games work on a Tesla vs specific titles.
Former is obviously where we should be long-term.
[We’re GameDiscoverCo, an agency based around one simple issue: how do players find, buy and enjoy your premium PC or console game? We run the newsletter you’re reading, and provide consulting services for publishers, funds, and other smart game industry folks.]
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Stress eating? Here's How to Eat Healthy
How Stress Accumulates Fat
Our bodies have evolved to secrete the stress hormone cortisol when the brain senses danger. Cortisol increases heart rate, blood pressure, and blood sugar levels.
In the short term, this hormone protects you from immediate threats by putting your body into fight-or-flight mode. But when work, finances, and other circumstances regularly increase stress levels, it can lead to chronically elevated cortisol levels.
One of the side effects of cortisol is that it promotes the accumulation of fat in the body, especially in the abdomen and around internal organs (visceral fat). Research shows that people with higher levels of cortisol tend to have a higher body mass index.
If you constantly struggle with stress, your body may be receiving signals to store fat, explains A.
Janet Tomiyama, director of the Diet, Stress and Health Laboratory at the University of California, Los Angeles.
"Even if you don't change your diet, the fact that you're stressed will help you store fat," adds Tomiyama.
Why the brain makes us eat more when we're anxious
In laboratory studies, scientists have found that the introduction of synthetic versions of cortisol to people leads to the fact that they consume significantly more calories than those who receive a placebo.
This is partly due to the fact that cortisol reduces the sensitivity of the brain to leptin. It is also called the satiety hormone because it regulates appetite and makes you feel full.
In another study of department store workers, people consumed more sugar, saturated fat, and total calories when they had to work long, stressful shifts. When the load was reduced, the situation changed.
Read on:
Can't go on vacation? Try the workshop
Fight against information noise: how not to drown in the information that pours on us from all sides?
Even if we enjoy the activity, the stress associated with it can lead to overeating.
One of the experiments studied football fans in different cities. They found that those who cheered for the losing team consumed more calories and saturated fat the next day.
Fans of the winning teams ate less food and saturated fat the next day. Scientists came to similar results when they studied the diet of French football fans.
Chocolates, sweets, ice cream and other fast foods are some of the stress relievers due to their effect on the brain. They activate reward regions such as the nucleus accumbens, flooding them with the pleasure hormone dopamine and other neurotransmitters.
Text photo: juliaap / Shutterstock
However, some people find that their appetite plummets when stressed.
Scientists aren't entirely sure why stress causes some people to eat cookies and others not, but weight seems to play a role. Some research suggests that insulin resistance, a precursor to type 2 diabetes that is more common in obese people, may drive changes in brain activity that increase food cravings in response to stress.
How to stop eating junk food
Although we can't always reduce our anxiety levels, we can set ourselves up to calm down in a more beneficial way.
In a study published last year, Tomiyama and her colleagues recruited 100 adults with elevated levels of stress and divided them into two groups. Everyone was taught Progressive Muscle Relaxation, a six-minute stress-relieving exercise that requires tensing and relaxing muscles from toes to head.
This technique has been shown to reduce stress and anxiety levels in several studies.
In this case, one of the groups about five minutes before the session had to eat a serving of fresh fruit, such as sliced pineapple, nutmeg and pears.
After a week, the researchers found that eating fruit alone made participants feel less stressed and lifted their spirits.
Combining fruit with a relaxation exercise, their brain began to view it as something to reduce stress levels—in fact, fruit became a stress-eating food.
"Whenever two things happen at the same time, your mind creates a connection between them," explains Tomiyama.
“By linking relaxation and fruit together, your mind begins to perceive them as one and the same. After a while, you don't even need 6 minutes to relax: all you have to do is eat a piece of fruit and you'll get the same benefits as exercise,” she adds.
Tomiyama offers some suggestions for those who want to try this hack.
- Select a type of fruit that you rarely eat, such as kiwi or mango. If fresh they are too expensive or inconvenient, frozen will do.
- Try this exercise at different times of the day and in different places in your home or office. If you always do this at the kitchen table, the effect will only be at the kitchen table.
- When you're feeling stressed or anxious, try eating "soothing fruit" instead of chips.
"It's a way to permanently change the habit of eating stress," says Tomiyama.
