Behavioural goals examples

Behavioral Goals in the Workplace | Work

Establish yourself as a dynamic employee by setting personal goals for self-improvement. Consider a list of behaviors in the workplace that are representative of an exemplary employee. If you engage in self-reflection, you can determine what you need to do to stand out among others. As you move toward demonstrating excellence, ask for feedback from your supervisor and colleagues. Knowing how others see you will help you have a full understanding of what you can do to make a difference.

Be a Go-Getter

It goes without saying that a sense of direction is imperative if you are going to understand how to contribute to the organization. Beyond the tasks that need to be accomplished, personal goals can jumpstart your career trajectory and empower you to work hard. Brandman University discusses the five advantages of envisioning goals in the workplace.

1. Stay Motivated

Have you ever felt bored at work? One of the advantages of setting a personal goal is that you will feel more bonded to the work at hand. You’re also more likely to work hard and feel positive about your role in the organization.

2. Stay Connected

When you set goals and share them with your supervisor, you’re more likely to connect your personal interests to the organizational mission. Your role will feel even more meaningful when you see how your goals contribute to the desired end result of the team.

3. Remain On Track

Be sure that your goals have tangible timelines for completion. Create a method to push yourself to chip away at the tasks connected to each goal. Don’t wait until the day before the deadline to get your work done.

4. Demonstrate Your Worth

If you set measurable goals, you’ll showcase all that you do to contribute to the team. Weave into the mix how you contribute to a positive work environment and what you do to confront situations of conflict to highlight your positive behavior in the workplace.

5. Stay for the Long Haul

Setting and achieving goals will help you remain engaged and employed. You’re more likely to stick with an organization if you feel like you are contributing and can quantify your effort with transformative goals.

Be a Team Player

One of the most important behavior goals for employees is to work as a cohesive team. The American Psychological Association discusses the impact of collective goals on behavior and the performance of employees. If your goal is to be one of the most valuable employees in the organization, you can’t do it alone. Strive to work well with others and exhibit the behavior that is conducive to teamwork.

Avoid Gossiping

The work environment is full of different personalities. It’s inevitable that you will work with someone who rubs you the wrong way or is threatened by your success. Resist the urge to disparage others. If you become a gossiper, you’re likely to end up on the wrong side of teamwork.

Be Kind

Go out of your way to show compassion for others. Most managers consider kindness as the No. 1 priority on the list of behaviors in the workplace. If you’re considered someone who invests in the success of others, you will rise to the top. You never know when you might end up supervising your colleagues. Demonstrating kindness will help you feel better about your own behavior and ensure that you are respected by others.

Collaborate and Cooperate

Often, the workplace is a competitive environment. You may be lulled into withholding ideas from others for fear that they will use them to propel their own self-interests. Instead of working in a silo, strive to collaborate whenever possible. Employees who work hard to work with others are essential to a synergistic team environment.

Follow the Rules

Workplace rules and guidelines are examples of behavioral goals for employees. Managers have a lot of things to worry about and, first and foremost, they are looking for employees who don’t present a problem. If you are mindful of the rules, you won’t be labeled as a challenging employee.

Timeliness is Key

It may seem like a no-brainer, but you might be surprised at the number of employees who cheat the clock. Time theft is a cumbersome issue to manage. Ask yourself if you have ever done any of the following:

  • Added time to your timesheet
  • Punched in early
  • Punched in for someone else
  • Took extra time for lunch or a break
  • Did personal tasks on company time

Even if you think the boss will never know, one of your co-workers will notice. Force yourself to stay true to company rules and policies and it will pay off in the long run.

Stay on Top of Tasks

Don’t procrastinate. When you’re given a deadline for a task, get it done on time. If your manager can count on you for deliverables, you will be viewed as a reliable employee. Tackle the less-desirable tasks first and you’ll be surprised at how much easier it is to get through the day.

Be Honest and Ethical

Have you ever walked out of the office with a company pen or “borrowed” a stapler for home use? Have you ever witnessed a colleague lie to their supervisor? Survey data published in the Harvard Business Review indicated that 23 percent of employees are pressured to behave unethically. If you see something, say something. You can start by talking to the employee involved, but don’t let it go if they aren’t responsive. Even if you’re afraid of being labeled a snitch, behaving ethically is one of the most important behavior goals for employees.

Push Yourself to Communicate

Improving your communication skills should be at the top of the list of behavior goals for employees. Interacting effectively with a wide variety of constituent groups will enable you to do your work at a high level.


There really isn’t a way that you can communicate too much. It’s easy to stay in your own work cocoon, but you need to connect with others in order to get the job done. The Society for Human Resource Management outlines three things that you can do to improve your communication skills:

Listen Listen Listen

Challenge yourself to listen more than you talk. If you find yourself speaking first in most situations, back off and let someone else take the lead in a conversation.

Be Inquisitive

Rather than dominating the conversation with your opinions, seek feedback from others before offering your two cents.

Conflict Resolution

Most people shy away from conflict. The idea of confronting someone is generally uncomfortable and scary. If you handle conflict resolution with an approach of caring and relationship-building, the outcome is usually positive. If you feel under-resourced to be a conflict-resolver, list this as one of your examples of behavioral goals. Seek training and professional development to hone your skills.

Ask for Feedback

It’s important to know how you are perceived as a communicator. Regularly ask your supervisor and colleagues about what you can do to improve your relationship-building skills. If possible, take a 360-profile assessment that engages your colleagues in reflection about your communication skills. You may believe that you’re an effective communicator, but how do others feel about your style? Work hard to improve your weak spots so that you can serve as a role model for others.

It’s important to set behavioral goals

When it comes to setting goals, we often think performance areas are quantifiable and therefore easier to measure because we can assign and track them with a numeric value—for example, how many grant applications were processed without error, what was the response rate to the call volume received, how many students or alumnae were supported and how timely and accurate were the responses? While these goals are valid and focus on the team’s output and needs, they do not focus on increasing or changing behaviors that might also be essential to the department’s overall success.

The truth is, most staff members and their managers find it much easier to measure performance goals, but have a harder time talking about how to develop themselves by creating behavioral goals such as oral and written communications, peer relationships and partnering, conflict management, and more (Yale’s Behavioral Competencies Information Guide).

A few things are certain, behavioral goals are for reinforcing positive actions, and for modifying behavior in areas that need refocus, development, or sustained change. They are also an important dependent variable for performance goals and, without a doubt, are a requirement to maintain a culture of acceptable performance standards across Yale. 

While at first glance behavioral goals may seem challenging to write, they can be just as simple to draft, convey, and achieve. The most impactful way to create behavioral goals is to write the desired outcome exactly as it’s meant to be displayed in the workplace. The more descriptive and vivid this behavioral expectation, the more inclined you are as a staff member to meet the target objective. This accurate approach to describing the behavioral goal can almost guarantee a successful outcome.

Below are two examples of a staff member’s behavioral goals that support the competencies of both oral and written feedback (and conflict management). The staff member prepared this draft to discuss it with a manager before finalizing it for the year. As with all goals, managers should be prepared to discuss and document why goals are important and what relevance the goal has to the staff member and the organization.

Goal: Sample 1: Increase my email communication effectiveness (written communication).
Sample 2: Improve my meeting facilitation skills (verbal communication).

In-person and phone communications are collaborative, timely, respectful and effective.  
Sample 1: The goal is to carry this same approach forward with email communication, particularly in conflict situations.
Sample 2: The goal is to also improve communication skills by running effective project meetings that are time efficient, have the appropriate team members in attendance, follow the published agenda, and ensure action items are followed up on.

Critical Importance:

Sample 1: This approach will strengthen peer relationships and enhance collaborative efforts across campus.  It will also bring more consistency to how others experience my communication, style, and approach regularly.
Sample 2: This improvement will strengthen my leadership effectiveness and credibility with peers.  It will enhance project management efforts forward and enable me to listen more attentively and make others more open to sharing their points of view, supporting innovative thoughts and ideas to come forward.  

Measurement: Observation and feedback from others.
Timeline: FY21

By writing specifically about a behavior’s desired outcome, the staff member demonstrates the accurate approach. This approach presents an opportunity to personalize the goal and make the outcome more meaningful, demonstrating how staff can personally develop and contribute to Yale. While goals need to be measurable, behavioral goals can be much more of a challenge to quantify. Don’t over think it. Typically, behaviorally-based goals are measured by observation and feedback. In the example above, it could be an increase of in-person meetings or a decrease in client complaints about email communications. 

When setting the goal, consider what will be necessary to support reinforcing or changing a behavior. What type of mentoring or coaching is required? Is there a training or learning instance that will be necessary to support growth? Is an outside intervention needed to enable this goal and the individual’s success? If so, such factors need to be taken into consideration when establishing the realistic timeframe for the goal.

Organizations (and key talent) large and small across multiple different industries understand that setting behavioral goals remains a management coaching/feedback best practice. They also recognize that such goals elevate performance to new heights and improve overall cultural dimensions within their workplaces. The best organizations focus not only on performance expectations, but also on setting the right organizational behaviors to drive a culture of excellence.

Learn more about Yale’s performance management process and the goal-setting phase of its cycle.


What is Behavioral Marketing: A Guide - Definition

Behavioral Marketing is a set of activities aimed at promoting and selling brand products through advertising on the website, email newsletters, social networks, chat bots, and so on. These marketing channels provide a variety of tools to leverage customer behavior patterns and achieve your goals.

To improve the effectiveness of your marketing strategy, collect and analyze customer behavioral data and segment your target audience. Use the received information for future communication and creation of personalized offers. Let's find out why brands use user behavior patterns in their marketing strategies.

Why use behavioral marketing

  • Allows you to set up advertising for the target audience
  • Helps generate more leads
  • Increases sales
  • Helps build relationships with the target audience

Below we have collected the main reasons why it is necessary to track the behavioral factors of customers.

  • Allows you to set up advertising for the target audience. With the help of Google and Facebook tools, you can effectively promote your brand, products and services. These tech giants collect personal information and user behavioral data so that advertisers can target their offerings to targeted audiences.
  • Help to attract more potential customers. Behavioral data helps you determine the stages of the buyer's journey, as well as learn the preferences and interests of potential customers. This information allows you to find and attract new customers who are more likely to become buyers. This approach requires less effort and financial investment.
  • Increase sales. Behavioral marketing allows you to advertise products and services to people who are interested in them. Therefore, your sales team can work more efficiently if it uses user behavior models.
  • Help establish relationships with the target audience. Behavioral marketing is not only selling and advertising. This is a technology that allows you to create more relevant content for the target audience. User behavior tells who your customers are, what their pains and interests are. Use this data to provide potential buyers with what they want at the right time.

Now, let's take a closer look at how behavioral marketing works.

How behavioral marketing works

Behavioral marketing works effectively when the following three steps are combined:

  • data collection and analysis,
  • audience segmentation
  • use of the received information.

Depending on the chosen marketing channel, these three stages may overlap. Let's consider them in more detail.

Stage 1: Data collection and analysis

Data used in behavioral marketing can come from different channels:

  • social networks;
  • search engines;
  • sites;
  • mobile applications;
  • email newsletters;
  • chatbots.

Social media platforms, large online stores, bulk mailing services and mobile apps collect user behavioral data. Companies use this data to create more relevant content and offers, while avoiding wasting time and money on collecting customer behaviors.

Stage 2: Audience segmentation

Segmentation is the division of people into groups based on common characteristics, demographics, behaviors, and other information. Audience segmentation allows you to send personalized campaigns to each client.

For some channels, such as Facebook Ads, this process is semi-automatic. All you need to do is select an audience to show ads to. Specify interests or user behavior patterns and the algorithm will automatically segment target customers.

Google Analytics may collect user data from your website. For example, you can learn about how much time they spend online and what queries they use. Based on this data, companies can target display ads and launch remarketing campaigns with great accuracy.

Also, you can segment your subscribers based on their engagement with your brand's email campaigns. In this case, segmentation will help send personal offers to those who have not yet bought, thank loyal customers for the purchase, and engage passive users in communication.

Stage 3: Use of received data

In the last step, you need to create an advertisement, email newsletter or other message based on the information received about your target audience.

Let's take a look at how brands are using behavioral data to promote their business.

Examples of behavioral marketing

  • Facebook advertising
  • Search and display advertising
  • Email Marketing
  • Chatbots

Below, we've compiled some examples of how brands are using behavioral data in social media, search engines, email campaigns, and chatbots.

Facebook ads

Targeting is what makes Facebook ads so effective. You can narrow down your audience based on gender, age, location, just like Big Box does. The ad in the example below is designed to promote a Facebook page and attract locals to the store.

Search and display advertising

Google collects a lot of user behavioral data, which allows companies to create targeted ads. See an example below. When potential buyers search for, for example, "men's sneakers", the Google search engine first displays advertisements.

If a user clicks on an ad but doesn't buy anything, they may see display ads for that store on some news and entertainment sites. Such advertising reminds the potential buyer of the product that he wanted to purchase, and pushes him to make an emotional decision.

Email Marketing

You can send trigger mailings based on subscribers' actions. For example, abandoned cart emails are sent when a user has not completed a purchase. This approach helps motivate users to return to the site and complete the process.

The Lamoda online store regularly sends abandoned cart emails to customers so as not to miss a sale. Please note that in the mailing list the company focuses on urgency. This approach encourages the buyer to make a decision faster.

You can also send reactivation emails to those who haven't opened mailing lists for a long time. See how LeBoutique does it. In the letter, the company reminds the user of the benefits of receiving brand newsletters and motivates them to return to the site using the CTA button.

In SendPulse, you can set up these automated emails using Automation 360. To do this, follow these steps:

  1. Register with SendPulse;
  2. Create and send an event from the site;
  3. Prepare an email template;
  4. Create an automatic email thread.

See what the abandoned cart email chain looks like. The service will send the first letter an hour after the product is added to the basket. If the user still doesn't complete the purchase, a second reminder will be sent after 24 hours. The user will receive the last letter 24 hours after the previous one.

To motivate a customer to buy, offer him a discount. If the user completes the purchase, they will receive a thank you email containing all the details of the order and the expected delivery date.

The more you communicate with your audience, the more you learn about behavior patterns, customer engagement levels, and demographics. Based on this information, you can determine which content is more appropriate for each user group.

Below you see an example of mailing personalization. As you can see, in order to create relevant personalized emails, you can use not only demographic data, but also life events of customers. In this newsletter, the user is congratulated on his birthday and given a 50% discount.


Facebook and Telegram chatbots help segment users based on their questions and answers during a conversation. Interests and desired purchases data helps to provide relevant content and send personalized offers in private messages.

The chatbot below helps users find the best offer to rent an apartment or room. The Company may use this information to create targeted advertising and relevant content in the future.

Now, let's take a look at some useful tips.

4 Tips for Behavioral Marketing Success

  1. Tell Customers How You Use Their Data
  2. Collect additional data from users
  3. Analyze results and test new tactics
  4. Don't overdo segmentation

Use these tips to improve your behavioral marketing strategy.

  1. Tell your customers how you use their data. Using behavioral data is fine, but some users may find it strange. To avoid misunderstandings and negativity on the part of customers, invite new visitors to the site to read the cookies and privacy policy.
  2. Collect additional data from users. You can ask them to provide more information about themselves through surveys and reviews.
  3. Analyze results and test new tactics. Use Google Analytics and Facebook Ads, track email marketing and chatbot statistics, analyze results. By understanding your audience better, you can strengthen relationships and increase loyalty.
  4. Don't go overboard with segmentation. If you divide the audience into too narrow segments, then only a few people will meet your criteria. Focus first on delivering value to your customers, and use segmentation as one of many tools to achieve this.

Now you know the basics of behavioral marketing and can use customer data to improve advertising and communication.

Updated: 09.09.2022

goals and planning -


The first category of the taxonomy of behavioral change techniques is called Goals and Planning . It includes 9techniques aimed at, let's say, action programming:

  1. Setting behavioral goals. This is the articulation or agreement on how behavior should change. Examples of such goals: “I want to walk every day for 2 hours and eat 5 servings of fruit.” If goal setting includes a clear description of context, frequency, duration, and other parameters, then this technique merges seamlessly with the action planning technique.
  2. Solving problems. This technique is the analysis (or prompting the client to analyze) the factors influencing behavior and the development or selection of strategies to overcome obstacles. In this technique, it is not enough just to identify obstacles, it is important to formulate ways to overcome them. For example, discuss with the client why it is not possible to follow a sports regimen ( "due to lack of motivation") and how to overcome this ( "going to the gym with a partner").
  3. Setting external goals-results. This is a statement of purpose in terms of the external positive outcomes of the desired behavior. Examples of such goals: “I plan to lose 2 kilograms and run 5 km. less than 30 min. by the end of July"
  4. Action planning. Drawing up a detailed plan for the desired behavioral act. The plan should include the context (outer/inner world), frequency, duration, intensity of the desired behavior. For example, “When I leave the house, I will put a sanitizer in my backpack pocket.”
  5. Review of behavioral goals. Recontact and, if necessary, change behavioral goals with the client.

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