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Standard adderall dose


Adderall Dosage Chart: Recommended Dosage for Adults

There are many different Adderall dosages, and taking too much can lead to risky side effects. Learn more about what Adderall is used for and how much is typically prescribed.

When looking at Adderall dosage, there are distinctions between extended-release and immediate-release options. The Adderall dosage instructions are different for the two.

Article at a Glance:

  • Adderall immediate-release works within 15-30 minutes and lasts 4-6 hours.
  • Adderall extended-release works within 30-60 minutes and lasts for 10-12 hours.
  • The adult Adderall immediate-release dosage is 5 mg to 40 mg per day, spread throughout the day.
  • Adderall extended-release is taken in one daily dose, usually not to exceed 40 mg per day.
  • It is very dangerous (and even potentially fatal) to use high dosages of Adderall to get high.

Adderall Dosage Guide/Chart

If you’re searching for an Adderall dosage chart, the following infographic provides a general overview of what an Adderall dosage might look like.

What Dosage Does Adderall Come In?

Adderall XR dosage begins at 5 mg. Then there are 10 mg, 15 mg, 20 mg, 25 mg, and 30 mg dosages.

The Adderall IR dosage options start at 5 mg and include 7.5 mg, 10 mg, 12.5 mg, 15 mg, 20 mg, and 30 mg. There is more flexibility in immediate-release dosages, allowing doctors to start patients out on a minimal dose and increase it incrementally.

Doctors will usually start an Adderall dosage at the smallest amount that may potentially work and then gradually increase it. For ADHD, the immediate-release dosage for adults is between 5 mg to 40 mg a day. The dosage is divided throughout the day.

In regards to ADHD, doses of more than 40 mg a day are rarely more effective than lower amounts. For narcolepsy treatment, doctors may begin with 5 mg a day and then go up to 60 mg a day, with dosages given every four to six hours.

With Adderall XR, one dose is taken daily instead of in divided doses. A doctor may still recommend that the extended-release dosage not exceed 40 mg a day.

How Long Does Adderall & Adderall XR Work?

Adderall immediate-release (IR) starts working within 15 to 30 minutes and lasts for about 4 to 6 hours. Adderall extended-release (XR) can take about 30 to 60 minutes to start working, and it lasts for around 10 to 12 hours. Both IR and XR can lead to a crash as someone comes down from the effects of the drug, but XR tends to have less noticeable effects.

Avoiding an Adderall Dosage High

Trying to abuse Adderall to get high is very dangerous. At higher doses, it can be associated with sudden death. Determining how much Adderall would get someone high is almost impossible, as different people will have different reactions. Some people get high from Adderall by crushing and snorting it or dissolving and injecting it. These methods make the risks even greater.

It’s possible to experience a fatal dose when using Adderall to get high, so this should be avoided. People should never take Adderall without a prescription from their doctor. If they do have a prescription, it should only be used as directed.

If you or a loved one is struggling with Adderall misuse, The Recovery Village is here to help. We encourage you to learn more about treatment plans and programs that can work well for your situation.

Editor – Jonathan Strum

Jonathan Strum graduated from the University of Nebraska Omaha with a Bachelor's in Communication in 2017 and has been writing professionally ever since. Read more

Medically Reviewed By – Dr. Conor Sheehy, PharmD, BCPS, CACP

Dr. Sheehy completed his BS in Molecular Biology at the University of Idaho and went on to complete his Doctor of Pharmacy (PharmD) at the University of Washington in Seattle. Read more

RxList. “Adderall.” May 13, 2020. Accessed June 17, 2020.

Food and Drug Administration. “Adderall (CII).” March 2007. Accessed June 17, 2020.

Medical Disclaimer

The Recovery Village aims to improve the quality of life for people struggling with substance use or mental health disorder with fact-based content about the nature of behavioral health conditions, treatment options and their related outcomes. We publish material that is researched, cited, edited and reviewed by licensed medical professionals. The information we provide is not intended to be a substitute for professional medical advice, diagnosis or treatment. It should not be used in place of the advice of your physician or other qualified healthcare providers.

Similarities, Uses, Mixing & Weight Loss Risks

There are many ways to compare Adderall vs. Vyvanse, and two important factors to compare are dosage and what mental health disorders they’re prescribed for as well as common reasons for abuse, including weight loss.

Article at a Glance:  

  • Adderall and Vyvanse are commonly prescribed to treat ADHD.  
  • The recommended Adderall dosage is 2.5 to 60 mg per day, while the dosage for Vyvanse is 30 mg daily. 
  • Both Adderall and Vyvanse can suppress the appetite but should not be used for weight loss.  
  • Adderall and Vyvanse should not generally be used together because of the increased risk of side effects.   
  • Both Adderall and Vyvance use can lead to abuse, addiction, and physical dependence.  

Common Uses for Adderall and Vyvanse

Adderall is a combination drug that includes levoamphetamine and dextroamphetamine. It’s part of a class of drugs known as stimulants. Vyvanse, which has the generic name lisdexamfetamine, is also a stimulant of the central nervous system. Both are commonly prescribed to treat ADHD.

Less frequently, Adderall may be prescribed to treat narcolepsy and, in some cases, Vyvanse may be used as a medication to treat binge eating disorders. However, Vyvanse is supposed to be used as part of a full treatment plan that includes psychological and social elements.

Both Adderall and Vyvanse can contribute to abuse and addiction, as well as physical dependence. The side effects are very similar as well and include anxiety, insomnia, and decreased appetite.

If you or someone you know struggles with an eating disorder, treatment is available. For immediate assistance or help in evaluating your options, you can contact the National Eating Disorder Association by visiting them online or by calling (800) 931-2237.

Online Chat

Monday—Thursday 9 am—9 pm ET

Friday 9 am—5 pm ET

Call NEDA’s Eating Disorders Helpline

(800) 931-2237

Monday—Thursday 11 am—9 pm ET

Friday 11 am—5 pm ET

Translation services are available on the phone.

Text NEDA’s Eating Disorders Helpline

(800) 931-2237

Pilot hours: Monday—Thursday 3 pm—6 pm ET

There are many ways to compare Adderall and Vyvanse, and one important factor to compare is dosage.

Patients are usually prescribed to take Adderall once or twice a day. The recommended dosage can vary from 2.5 to 60 mg a day. Different prescribed doses are based on the age and individual needs of the patient.

Related Topic: Adderall Dosage Guide

The recommended beginning dose for treating ADHD in adults with Vyvanse is 30 mg. For pediatric patients, the starting dose is usually 20 to 30 mg taken once daily in the morning. The maximum dose of Vyvanse is 70 mg a day, and a doctor may increase the dose by 10 to 20 mg a day, at weekly intervals. For treating a binge eating disorder with Vyvanse, the recommended dose in adults is 50 to 70 mg a day.

Related Topic: Medications Used for Treating Binge Eating Disorder

Side Effects & Weight Loss Risks from Prolonged Adderall or Vyvanse Use

Using Adderall or Vyvanse for weight loss isn’t an approved use. It’s considered a possible side effect, although Vyvanse can be used to treat symptoms of binge eating disorder.

Amphetamines like Adderall can lead to weight loss. Vyvanse acts similarly to an amphetamine. These drugs release certain brain chemicals that can increase energy and suppress appetite. In some cases, they can also increase metabolism levels.

Both tend to have similar weight loss results, but with Adderall people may experience rebound hunger after the effects of the drug wear off. Regardless of whether you consider Adderall or Vyvanse for weight loss, they’re not healthy or sustainable options.

When the effects of either medicine wear off, so does the appetite suppression. Your body also quickly adjusts to the medicine’s effects, so you may no longer experience appetite suppression after a short period of taking them. This makes the weight loss effects both short-lived and unsustainable for most people. With either medication, your body usually adjusts to the effects, making them ineffective and impractical for a weight loss goal.

What’s more, when you’re withdrawing from amphetamines, the result is an increased appetite. If you use either of these drugs as a way to lose weight and you stop, you will have more problems controlling your appetite than you did before.

Are Adderall & Vyvanse Safe to Use Together?

Considering the similarities between the two, people may wonder if Adderall and Vyvanse can be taken together. The answer is usually no.  When you combine the two stimulants together, it increases your risk of side effects.

For example, you may have extreme changes in mood, intense anxiety, or severe insomnia. Combining multiple stimulants as such can affect your central nervous system and create problems like elevated blood pressure, high body temperature, and cardiovascular problems.

Finally, when people are coming down off Adderall or Vyvanse, it can cause them to feel depressed or have sudden shifts in mood. If you take them together, this can be worse.

Related Topic: First Aid for Suicidal Thoughts and Behaviors

Feelings of depression or anxiety can lead to suicidal thinking. If you or a loved one is experiencing suicidal thoughts or tendencies, call the National Suicide Prevention Hotline at 1-800-273-8255.

Editor – Melissa Carmona

As the content manager at Advanced Recovery Systems, Melissa Carmona puts years of writing and editing experience to work helping people understand substance abuse, addiction and mental health disorders. Read more

Medically Reviewed By – Dr. Conor Sheehy, PharmD, BCPS, CACP

Dr. Sheehy completed his BS in Molecular Biology at the University of Idaho and went on to complete his Doctor of Pharmacy (PharmD) at the University of Washington in Seattle. Read more

  • U.S. Food and Drug Administration. “Adderall.” April 2015. Accessed June 7, 2020.
  • U.S. Food and Drug Administration. “Vyvanse.” January 2015. Accessed June 7, 2020.

Medical Disclaimer

The Recovery Village aims to improve the quality of life for people struggling with substance use or mental health disorder with fact-based content about the nature of behavioral health conditions, treatment options and their related outcomes. We publish material that is researched, cited, edited and reviewed by licensed medical professionals. The information we provide is not intended to be a substitute for professional medical advice, diagnosis or treatment. It should not be used in place of the advice of your physician or other qualified healthcare providers.

Adderall Dosages, Forms and Strengths - Product Information

Home >> Product Information >> Adderall Dosage, Forms and Strengths

Product information

Forms and strengths Adderall | For adults | For children | Dosage table Adderall | For ADHD | With narcolepsy | How to take Adderall | FAQs

Adderall is a branded prescription drug that treats attention deficit hyperactivity disorder (ADHD) and narcolepsy. By combining two very similar stimulants, amphetamine and dextroamphetamine, Adderall helps people with ADHD better focus, pay attention, and control impulses. In narcolepsy, Adderall's active ingredients help to relieve daytime sleepiness. Adderall is taken as a tablet with or without food. As an immediate release drug, one to three doses per day may be required. Alternatively, Adderall is available in an extended-release format, Adderall XR, which only requires a single daily dose.


RELATED: Find out more about Adderall | Get Discounts Adderall



Shapes and strengths Adderall

Adderall tablets are available in seven different strengths.

  • Tablet: 5 milligrams (mg), 7.5 mg, 10 mg, 12.5 mg, 15 mg, 20 mg and 30 mg , dextroamphetamine sucrose and d,1-amphetamine aspartate. The tablets are scored so that they can be divided in half into two smaller doses.



    Adult Dosage Adderall

    Adderall is taken one to three times daily to treat ADHD or daytime sleepiness due to narcolepsy. There is no single standard dose. . Instead, the goal is to find the lowest effective dose possible, so doses will be adjusted based on the individual's needs and response to Adderall.

    • Usual adult dosage: 5-40 mg (ADHD) or 5-60 mg (narcolepsy) as a single dose or divided into two or three doses every four to six hours
    • Maximum Adult Dose: Not Specified

    Adderall Pediatric Dosage

    Pediatric use of Adderall is approved for children aged 3 years and older for the treatment of ADHD and for children aged 6 years and older with a diagnosis of narcolepsy.

    • Standard dosage for children 3-5 years: 2.5-40 mg (ADHD) divided into one to three daily doses taken by mouth every four to six hours.
    • Maximum dosage for children aged 3-5 years: Not specified
    • Standard dosage for children 6 years and older: 5-40 mg (ADHD) or 5-60 mg (narcolepsy) divided into one to three daily dose taken orally every four to six hours.
    • Maximum dosage for children aged 3-5 years: Not specified
    Adderall dosage chart
    Indication0083 Age Starting dosage Standard dosage Maximum dosage
    ADHG adults and children from 6 years and older. daily doses 5–40 mg orally once a day or divided into 2–3 daily doses every 4–6 hours. Not specified
    Children 3-5 years 2. 5 mg orally once in the morning 2.5-40 mg orally once a day or divided into 2-3 daily doses every 4-6 hours. Not specified
    Narcolepsy Adults and children 12 years of age and older 10 mg orally once in the morning 5–60 mg orally once a day or divided into 2–3 daily doses every 4–6 days hours. Not specified
    Children 6–11 years 5 mg orally once in the morning 5–60 mg orally once a day or divided into 2–3 daily doses every 4–6 hours. Not Specified

    Adderall ADHD Dosage

    Adderall is FDA approved for the treatment of hyperactive-impulsive and inattentive symptoms in adults and children 3 years of age and older with clinically significant impairment due to a diagnosis of Attention Deficit Hyperactivity Disorder.



    • Adults and children 6 years of age and older: 5–40 mg orally divided into one to three daily doses every four to six hours.
    • Children 3–5 years: 2.5–40 mg orally divided into one to three daily doses taken every four to six hours.
    • Patients with renal insufficiency: Not determined
    • Patients with impaired liver function: Not determined

    The first dose should be taken in the morning.

    Adderall Dosage for Narcolepsy

    Adderall is used to relieve daytime sleepiness in adults and children 6 years of age and older who have been diagnosed with narcolepsy, a condition characterized by daytime sleepiness, cataplexy, sleep paralysis and hypnagogic hallucinations. right before bed.

    • Adults and children 6 years of age and older: 5–60 mg divided into one to three daily doses taken every four to six hours.
    • Patients with renal insufficiency: Not determined
    • Patients with impaired liver function: Not determined

    Again, the first dose should always be taken in the morning.



    How to take Adderall

    Adderall is taken by mouth as tablets with or without food. The initial and minimum prescribed doses will probably be taken as a single dose in the morning, but usually people take two or three doses each day.

    • Take Adderall exactly as directed.
    • Take the first dose in the morning on first awakening.
    • Later doses should be taken four to six hours apart.
    • Do not take your dose if it is almost evening. The last dose should not be taken six hours before bedtime to avoid sleep problems.
    • Read the medication guide that comes with your prescription carefully and follow it.
    • If too much Adderall is taken, get medical help from a doctor or poison control center right away.
    • Always check the expiration date. If the expiration date has passed, safely dispose of the medicine and get a new prescription.
    • Adderall should be stored at room temperature (68 to 77 degrees F) and protected from moisture.

    Dosage FAQ Adderall

    How long does Adderall work?

    Adderall - This is easily absorbed through the intestines into the bloodstream, so its effect should be noticed approximately 30 minutes after ingestion. Adderall reaches maximum effectiveness in about one to three hours.


    Adderall may be taken with or without food, although no studies have been conducted on how food affects the absorption of Adderall.

    How long does Adderall stay in your system?

    How long Adderall stays in the system and how long it lasts are two different questions. The amphetamines in Adderall completely affect brain neurotransmitters for only a few hours, but some of its effects on brain chemistry can last up to 12 hours. However, the amphetamines in Adderall stay in the system for much longer. Adderall combines equal amounts of two different forms of amphetamine. The body metabolizes each at a different rate. One has a half-life, that is, how long it takes for half of the drug to leave the body, 9–11 hours, while the other has a half-life of 11–14 hours. It usually takes 4-5 half-lives for the drug to clear from the body, so this means it can take up to 46 hours for Adderall to drop to an undetectable level in the bloodstream. However, Adderall can be detected in urine three to four days after the last dose and for up to three months or longer with a hair test.



    What happens if I miss a dose of Adderall?

    The missed dose can be taken if remembered, but avoid taking a dose at the end of the day. Remember that doses should be taken every four to six hours, so taking a missed dose will reset the clock. Never take extra Adderall to make up for a missed dose.

    How can I stop taking Adderall?

    Adderall may cause physical dependence when taken in high doses over a long period of time. Because of the potential for abuse and dependence, the Drug Enforcement Agency (DEA) labels Adderall as a Schedule II controlled substance. For people taking high doses on a regular basis, stopping Adderall abruptly can cause fatigue, depression, and sleep disturbances. The prescriber will use a tapering dose to stop any patient taking high doses.


    If you need to stop taking Adderall, you should always consult your doctor to find the best titration regimen or alternative medications. However, there are several circumstances in which it is necessary to immediately stop taking the medicine and seek medical attention. This includes:

    • Any emerging or worsening symptom of an underlying or undiagnosed mental health problem, including psychosis, bipolar disorder, or Tourette syndrome.
    • Any signs of serotonin syndrome such as confusion, hallucinations, dizziness, tremors, muscle twitching, rapid heartbeat, excessive sweating or muscle stiffness.
    • Seizures
    • Symptoms of an allergic reaction

    People taking Adderall will be regularly checked for cardiovascular changes, aggression and growth rate (height and weight). If problems occur, treatment with Adderall may need to be interrupted or discontinued. For those who need to stop taking amphetamines, there are alternatives: methylphenidate (ADHD), dexmethylphenidate (ADHD or narcolepsy), atomoxetine (ADHD), modafinil (narcolepsy) and armodafinil (narcolepsy)

    What is the maximum dosage of Adderall?

    Although there is no specified maximum dosage, the Physician's Digital Handbook (formerly the Physician's Desk Reference) recommends a maximum dose of 60 mg per day for both ADHD and narcolepsy. Adderall is rarely prescribed in daily doses exceeding 40 mg per day for ADHD. On the other hand, the recommended dose for narcolepsy is 60 mg per day.

    What interacts with Adderall?

    Amphetamines can be taken with or without food because food does not change their effect. However, they have several potential drug interactions.

    Typically, drugs such as Adderall, which alter brain chemistry, have a number of drug interactions.

    • Adderall may interact with drugs that also alter the central nervous system (CNS), such as antidepressants, other stimulants (Concert, Ritalin), and anticonvulsants.
    • Benzodiazepines, sleeping pills, and other drugs that cause drowsiness may neutralize the effect of Adderall and make it less effective.
    • Amphetamines should not be taken within 14 days of stopping monoamine oxidase inhibitors. (MAOIs), a small class of drugs that treat depression, bacterial infections, cancer, and Parkinson's disease. The combination of these two classes of drugs can cause serotonin syndrome or hypertensive crisis.
    • Inhibitors of CYP2D6, such as some antidepressants (fluoxetine, paroxetine, and also (bupropion) may slow down the rate of excretion of adderal through the liver and therefore increase the amount of adderal in the body.
    • Some medicines that reduce stomach acid, such as sodium bicarbonate, may increase the absorption of Adderall.

    Resources:

    • Adderall, Epocrates
    • Information on the appointment of Addrall, National Medical Library of the USA
    • Monohydamic Aspartam / Sulfate Amphitamine / Sulfate Dekstro -Actic productivity - Service of drug0026 Summary of amphetamine compounds, US National Medical Library
    • amphetamine, past and present - pharmacological and clinical perspective, Psychopharmacology magazine
    • Biological tests, arisone university
    • amphythmine stimulus, Statpearls
    • to a Better Understanding, Journal of Clinical Sleep Medicine0001

      According to Bloomberg, Japan is one of the leaders in innovation at the end of 2015. In the sum of all categories (research, education, IT, patents), it second only to South Korea. South Korean and Japanese companies often appear in the media as they create crazy products and advertise them in equally crazy ways.

      In 2005, one of these products was relaxing drinks, presented as a concept at the Japanese food exhibition. The active ingredient in the product was gamma-aminobutyric acid (GABA), which calms the human nervous system. While Red Bull and Burn stimulate and tone the nervous system with caffeine and taurine, relaxing drinks had the opposite effect.

      The Japanese concept was noticed and two years later a small group of Hawaiian kitesurfers introduced the first commercial product. In addition to GABA, it added an extract from the roots of kava and valerian - both plants are rich in L-theanine and L-threonine, which have a sedative effect.

      The drink was later named Lanilai and began to be positioned as "100% natural Hawaiian relaxation drink. " In Hawaiian, the word lani means "sky" or "paradise" and lai means calm weather after a thunderstorm. The name can be translated as "heavenly calm."

      By 2010, when other players entered the market, the turnover of the relaxation drinks industry in the United States was already was estimated at $23 million. Buyers used the drinks as a mild form of sleeping pills and an antidepressant. They were often drunk before going to bed or after a hard day's work. Some doctors began to prescribe them for mild forms of attention deficit hyperactivity disorder instead of Adderall.

      In a year, industry turnover increased to $32 million, and the most famous brands were Just Chill, Neuro Bliss, Marley's Mellow Mood, Mary Jane's Relaxing Soda and Slow Cow. Relaxation drinks were a logical evolution of the caffeine- and energy-obsessed food industry, but by 2011 they accounted for only 0.3% of all carbonated drinks sold in the US.

      If you want to relax, you drink alcohol. But you won't stink of vodka all day long, will you? I wanted to make a product that would help you relax, but without the side effects like slurred tongue, fumes, and hangovers.

      Matt Moody, founder of Mary Jane's Relaxing Soda

      Unlike energy drinks, the effect of "relax drinks" is not so easy to describe. Even the brands themselves tell different stories to the consumer. For example, Neuro Sleep positioned as a means of getting quality sleep and high productivity the next day, the drink with the intimidating name Koma Unwind - "relaxes a stressed mind", and the most famous Just Chill - "gives you the effect of relaxation without drowsiness."

      The composition of drinks is about the same. The key difference comes down, perhaps, only to the amount of sugar - some manufacturers use a sweetener to reduce calories.

      Judging by customer reviews, the drinks work. Huffington Post Senior Editor Cathy Arnold-Ratliff describes her feelings after Just Chill: “I drank a can of Just Chill at 3 p. m., when it seemed to me that I could no longer work and wanted to rest. But instead of falling asleep, my body focused on work and after 40 minutes I noticed that I was working without being distracted by anything around. She also added that Just Chill "tastes very good". Reviews of other drinks talk about achieving better and deeper sleep.

      But there are no scientific studies proving the effect of relaxing drinks on the body. It is known that the extract of kava root and valerian really soothes. An extract from chamomile - the plant is often used in the composition - also works.

      Dr. Tasnim Bata believes that drinks still work. According to her, all active ingredients (valerian root, L-theanine, GABA, 5-HTP and melatonin) have long been used as sedatives and relaxants.

      The only problem is that consumers begin to use these drinks in order to catch the effect of euphoria. In other words, they use it as an analogue to booze or drugs.

      Tasneem Bata

      Dr. Bata advises to follow a few rules when choosing a relaxing drink: pay attention to the presence of the composition on the label and the number of servings in the jar. She also advises against drinking them while driving and mixing products from different brands.

      However, there is a reason to find another way to relax - inconsistencies in the composition. For example, the amino acid 5-HTP, which is added to all drinks, breaks down in liquid and loses its usefulness. The amount of L-theanine needed for a relaxing effect is approximately 200 milligrams, and in drinks its content is no more than 0.7 milligrams. But melatonin, on the contrary, is much more. Standard dosage equals 1-3 milligrams, but most drinks contain 3-5 milligrams.

      The problem is that the effect of melatonin on the body is quite controversial. AT this paper says that taking melatonin helps to sleep, here that it helps to treat multiple sclerosis, and here it is called "the most powerful weapon against breast cancer. "

      Exploring the effects of relaxing drinks on the human body, Matthew Edlund, MD asked colleagues what they think about the use of melatonin in the food industry. Many were surprised, since its effect depends on many factors - the amount of the hormone, the time of the day, and the body of a particular person - and adding it to a food product is at least incorrect.

      Scientists from the University of Oregon have shown that when a certain dose is exceeded, melatonin, on the contrary, has an invigorating effect and even causes headaches. In this regard, doctors believe that legislation should regulate the industry of relaxing drinks.

      Don't expect the government to control this industry. As long as it's too small. We'll have to wait for a high-profile court case or the first victims. And they will have to wait - people need to know what they put in their mouths.

      Matthew Edlund

      To Max Baumann, founder of Just Chill, the hype surrounding the legality of relaxing drinks seems far-fetched. At least in the case of his product. Baumann created Just Chill in 2010, but the idea came a year earlier when he was about to go to Australia.

      “Looking forward to an incredible adventure, Max drove to the Los Angeles airport. On the way, he met angry people who honked and shouted at each other, annoying themselves and others. What if there was a drink that helped you relax and focus? — tell the story of the creation of Just Chill on the company's website.

      Just Chill co-founders

      “I was obsessed with the idea of ​​creating such a drink. I spent hundreds of hours researching Google comparing herbs, amino acids and minerals that have a relaxing effect.” Baumann says in an interview with Inc. To select the final version, the co-founders tried hundreds of samples. Max turned to Power Brands, a company that produces carbonated drinks. He also knew he couldn't create a product on his own, so he teamed up with three former bandmates to create the Just Chill brand. The co-founders persuaded friends and relatives to invest $200,000 in the project.

      Among such products, Just Chill is one of the most popular. Not because the company makes the best drink - the merit, first of all, is in marketing. Baumann and his colleagues do not create a drink, but an entire brand that teaches people to relax, focus and live without aggression. Social Media Just Chill there are reposts of articles about meditation, productivity and relaxing practices. The most frequently mentioned services and articles are Headspace, a company that provides online meditation lessons.

      According to Baumann, the relaxation drink industry will definitely continue to grow over the next five to ten years. The reason for this, he calls a large number of people who have problems with sleep - only in the US they more than 70 million. Baumann's words are confirmed by facts. Since 2010, the turnover of the industry has been growing by about 30-50% annually. By 2014, it reached $153 million. A 12% annual growth is expected over the next five years.

      Phil Lampert, founder of food and nutrition blog Supermarket Guru, calls the future of these companies "bright and very relaxing." He remembers a 2007 deal when Coca-Cola acquired VitaminWater for $4.2 billion in cash. The company produced drinks with a high content of salts, vitamins and minerals. Despite the fact that more than 450 types of relaxing drinks are available to the consumer, this market is still not saturated and is open to new players.

      Baby boomers are addicted to Valium and herbal teas. Generation X - to craft beer and home brewing. It is possible that the new generation will use melatonin and kava extract for relaxation.

      Phil Lampert

      According to According to an IBISWorld report, Just Chill has a 30% share of the relaxation drinks market. It is followed by Marley Beverage Company with a 22% share, which makes herbal tinctures and teas.

      Learn more