Is marketing a good career for introverts
Marketing Careers for Introverts | Work
By Maggie Worth
Marketing is an extremely broad field that encompasses a variety of sub-fields and requires workers with different talents, work styles and personalities. Many marketing jobs require only limited interaction with clients, committees or colleagues, making them attractive for introverts who prefer working alone. Most such jobs fall within the creative, strategic or data analysis sub-fields.
Marketing departments often employ graphic designers to create and produce brochures, advertisements, posters and more. Web designers, who create graphics for websites and then code them for upload, are also in demand, as are so-called "3D designers," those who build animations and three dimensional graphics for videos and other interactive projects. These roles usually involve some client interaction during the specification development and testing phases, but most duties are performed on your own, allowing introverts much needed space and privacy. Design jobs are often available to freelancers, allowing you to work off site rather than in a busy office.
Nearly every marketing piece requires a copywriter to develop the text. Marketing departments and agencies may employ writers who can produce copy for a broad range of project types, but often hire niche writers for certain areas. Writing web content, for example, requires familiarity with search engine optimization. Radio, video and television scripts need writers who can get a message across quickly in a verbal format and who can time speech to fit within the specified length of a commercial ad buy. As with designers, copywriters can work independently much of the time and may be able to work from a home office as either a freelancer or remote employee.
When most people think of market researchers, they picture face-to-face surveyors who ask customers and potential customers about their preferences and buying habits. In fact, most aspects of market research are non-customer-facing. Survey designers evaluate the information a client wants to gather, then structure effective survey questions that will help uncover the relevant opinions without accidentally influencing the interviewee. Programmers code these surveys for the web, creating forms and if-then sequences that allow subjects to move through the survey independently. On the back end, analysts compile the data received, quantify the results and, sometimes, translate the raw data into recommendations for the client.
An often-overlooked area of marketing is analysis. Market analysts collect data on consumer buying habits, economic conditions and industry trends, then use the information gleaned to make product and marketing recommendations for their companies. Pricing analysts focus on assessing competitor pricing, company costs and market desire to set regular and sale price levels for merchandise or services. Project analysts are responsible of collecting metrics data for a specific campaign or marketing initiative and determining success or failure of the project. All of these jobs deal primarily with data, making them desirable for highly organized introverts who are good with numbers.
- Copywriter Jobs
- Designer Jobs
- Market Research Analyst Jobs
Maggie Worth has more than 18 years of marketing and business management experience. She has conducted training classes in resume, fiction and web writing and has written textbooks, resumes, professional and technical documents, ad copy, video scripts and articles for lifestyle magazines. She is director of marketing communications strategy and special projects for a university.
Marketing for Introverts: Do You Really Need to Be Social to Succeed?
A career in marketing sounds appealing. You envision a glamorous scene like the days of Mad Men, with creative men and women working together to create marketing campaigns that transform their clients’ businesses. It’s fun to daydream about yourself succeeding in this career, but you aren’t sure whether your quiet personality fits in the seemingly loud world of marketing.
The idea that marketing careers are only for outgoing extroverts is driven by misunderstandings about both introversion and marketing. Introverts aren’t afraid of people; they just need time alone to recharge. You might be an introvert if you prefer meaningful, one-on-one relationships over making small talk with a new acquaintance and if you do your best work when you have time to think on your own.
Marketing careers don’t require you to be an energetic, smooth-talking salesperson. There are plenty of careers in marketing for introverts—from the creative to the deeply analytical. Join us as we explore the many ways introverts can succeed in this field, including the marketing roles that are perfect for introverts.
The advantages of introverts in marketing
Marketing isn’t about pushy sales tactics and cold calls that would have most introverts running for the hills. In today’s world of digital marketing, much of this career involves working independently behind a screen. Many introverts have found success in marketing because of their quieter personality type, not in spite of it.
Introverts have their own unique strengths that can be an advantage in marketing. “I focus on connecting with people one-on-one,” says Stacy Caprio, founder of Accelerated Growth Marketing. “I’ve found my introversion and ability to make deeper connections to be more valuable in getting jobs and retaining clients than if I were naturally an extrovert.”
Focusing on your strengths as an introvert can help you make your way in the marketing world. “Introverts play a vital role in the marketing process because not every consumer responds well to an in-your-face sales pitch or aggressive banner ads,” says Courtenay Stevens, writer for Business.org. “Introverts provide a unique perspective that helps marketing teams hone their campaigns to be accessible for everyone.”
Marketing roles that are ideal for introverts
Many job titles in today’s digital marketing space are a great fit for introverts. These are just some of the marketing roles that introverts might be a natural fit for.
What they do: Content marketers create blog posts, infographics, podcasts and videos to raise awareness of their brand and connect with potential customers.
Why it’s a good fit for introverts: Content marketers spend much of their time working independently to create on-brand content that fits their company’s marketing strategy. Introverts will be able to put their creative side to work as they develop content that connects with others.
Market research analyst
What they do: Market research analysts uncover information about a company’s target customers and their products. This includes asking probing questions to determine which products, services and features they’d need and how much they’re willing to pay for them.
Why it’s a good fit for introverts: Market research analysts work behind the scenes, diving into data collected from surveys and sales to create an accurate customer profile. Like the job title suggests, these marketers spend more time analyzing data and numbers than working with people.
What they do: Search engine optimization (SEO) specialists make sure that websites, blog posts and other content appear as high as possible in a user’s search results on websites like Google and Bing.
Why it’s a good fit for introverts: SEO specialists must keep a close eye on analytics so they can tweak their strategy according to what works and what doesn’t. Detail-oriented introverts who enjoy working on their own to solve a problem could find just what they’re looking for in this marketing career.
Social media manager
What they do: These digital marketers manage a brand’s social media platforms, sharing company news, writing and planning engaging posts and interacting with followers online.
Why it’s a good fit for introverts: Introverted social media managers are able to engage with customers from behind the screen, where they can use their relationship-building skills to develop connections without feeling as drained as they would from in-person conversations.
Advice for introverts in marketing
Introversion is part of your personality, not a weakness to overcome. Learning how to work with your personality instead of against it can help you find your place in the marketing field.
Choosing the right role in the right workplace can make all the difference in finding the marketing career for you. Caprio recommends searching for jobs driven by analytics or creativity rather than those that are all about directly communicating with others. “I’d also recommend looking for a marketing job at a single company as opposed to an agency role where client interaction will play a bigger part in your day-to-day job.”
No matter which job you choose, introverts in any career can expect to have some interaction with others. Knowing which situations make you uncomfortable can help you be prepared so you’re never caught off guard.
“My number-one piece of advice would be to know your triggers,” Stevens says. For example, she asks for discussion topics before meetings so she doesn’t have to think on the spot in front of a group. “Thinking about the topic in advance helps me think of thoughtful, well-reasoned points, which makes it easier to speak up in a public setting.”
Is the marketing field a better fit than you thought?
As you can see, a career in marketing for introverts isn’t exactly out of the question. There are several roles suited for introverts—and often the personality traits that come with it can be an asset! If you had mentally written off the marketing field up until this point, you may have been overlooking a world of opportunity. Learn more about the important traits that lend themselves to this field in our article “6 Signs You Might Be Destined to Work in Marketing.”
Why there are not enough introverts in marketing - Marketing on vc.ru
Susan Cain book " Introverts. How to use the characteristics of your character ”had a strong influence on me, since I myself am an introvert. Her main point is that Western culture overestimates extroverts and does not seek to engage introverts who prefer internal focus instead of external irritation.
At the same time, they listen much more than they speak, and think a lot before they say something. They focus on the relationships and meaning of the events around them, rather than the events themselves, as extroverts do.
My guess is that the best marketers of tomorrow are likely to be much more introverted than today's. More to the point, the marketing industry needs more introverts because they are good listeners, take a long time to think about the meaning of what they hear, and build strong relationships with a limited circle of people.
What will help increase the role of introverts
Since the client always has the last word, listening becomes a very valuable asset. In addition, the pricing system has become much more transparent, and the choice of products, brands and retailers is now richer than ever before.
Thanks to social media, it has become easier for consumers to complain about poor-quality products and write reviews of brands: according to a sociological study by the marketing company Nielsen, half of Americans do this (as for Russian users, according to the latest PayPal report, 77% of them look at product reviews while in the store at that moment - ed. ).
How to respond to reviews? — this question becomes the most relevant for market leaders. Back in 2010, the authors of HBR studied the behavior of extra- and introverted leaders, studying their reaction to the initiatives of subordinates, which they proposed, taking into account the forecast of the development of a particular situation.
In two test situations, introverts acted much more decisively, which helped increase profits by 14% and productivity by 28%. Since the future is determined by the unpredictable tastes of buyers, introvert marketers may find themselves in great demand.
The focus of advertising campaigns will shift from a brand's monologue to its dialogue with the consumer or even the recommendation of the client himself: consumers with a high degree of involvement demonstrate their creativity and loyalty to a particular brand.
Since introverts (unlike extroverts) are much more attentive listeners, they will try to reduce brand control and draw inspiration from listening to their customers. Extroverts, on the other hand, “very easily (and, most importantly, involuntarily) get into a rage and try to infect others with their idea, suppressing the ideas of colleagues and interlocutors,” says Susan Cain.
Finally, super consumers (the 10% of highly engaged customers who can account for up to 50% of revenue) will become even more powerful in determining which brands win and which lose.
It takes longer to build key customer engagement, but introverts are naturally good at it. Engaging in limited but much deeper discussions helps them generate an emotional response that can influence sales.
Whether I'm right or wrong, time will tell. But as I thought about Cain's book, I realized that all the top marketers I've worked with have been introverts.
The VP of one of our clients listened to proactive consumers, retailers, and his employees and launched his own product in two limited markets. With minimal advertising spend, he has earned over $100 million.
This marketer gradually left the corporate world, tired of the pomp, posturing, and methods that often had to be resorted to. Perhaps this was a consequence of the prevalence of extroverts in corporate America. Be that as it may, he is now the happy owner of a thriving business - he managed to find a job to his liking.
I also know one team of very talented and successful marketers who left their previous job and realized themselves even more successfully in retail. They call their new place nothing less than a paradise for introverts.
They now spend a lot more time launching new brands and products instead of carving out more resources for the department.
They seek constant feedback from customers and customers and are interested in their opinion on new products, instead of talking about the benefits of products. One measure of their success was the rapid launch of a new $300 million brand.
Advice for introverts
Sites ExactTarget and Adhere Creative have published tips that will help introvert marketers in their work.
Share deep thoughts
Most introverts think first and then talk. So when other employees come up with wild ideas during meetings and brainstorming sessions, you are probably sitting lower than water and quieter than grass. However, as soon as you think about everything properly, you enter into a discussion.
Make sure that your thoughtfulness is not interpreted as a lack of interest. Let people know that you are happy to share your thoughts, but only a little later. And then - think about your health. You can also volunteer to use the flipchart and outline the meeting abstracts, gathering your thoughts along the way.
Call for a break
Solitude is one of the basic needs of any introvert. Such a pit stop is not a waste of time, but an exceptional need to restore mental and physical strength. So try to get away from the turmoil for at least a little while to clear your head. Even a short walk around the office in the fresh air will benefit.
Get ready to talk about nothing
Introverts hate to talk about trifles. However, we live in a world where empty talk is part of everyday life. So do yourself a favor and prepare a couple of topics for light conversation.
A few apt remarks about the weather or the success of the local football team will help you avoid awkward silence. If you know in advance about the upcoming meeting with a new person, do not be too lazy to look for something about him.
A couple of minutes on Google or LinkedIn will give you enough information about him: where he comes from, what university he graduated from, what he does, and so on. And this, in turn, will provide the basis for a pleasant conversation. But just do not get carried away with the search, otherwise it will look extremely suspicious.
Networking for the introvert
What could be worse than empty talk? That's right, empty talk with selfish intentions (extroverts prefer to replace this concept with a euphemism called "networking"). No wonder this causes introverts discomfort: self-sufficient by nature, they feel like windbags.
However, there are ways to minimize stress. Instead of making connections during noisy events, try to be with the right person in a quieter place. And hold back the energy: instead of trying to meet as many people as possible, find information about those with whom you have something in common.
Do what you are good at: think
Introverts carefully study all possible options, and this is what is required to create good marketing strategies. They pay attention to details and try to create strong relationships with people. Turn these features to your advantage.
Instead of feeling pressured by an "extroverted" environment, just relax and be yourself. Carefully study the client's materials or learn more about the specifics of his business, about his customers - what they need and what they are ready to offer. The feeling of confidence will come, if only because you have spent a lot of time preparing.
Before you come up with a marketing strategy or try to close a deal, take a break and take a good look at your options. When it's time to share your thoughts with a paper or a client, you'll sound more interesting. These qualities are sometimes very lacking in extroverts.
Remember, introversion is your secret marketing weapon.
If you can't tell, write
If you're shy about meeting new people, don't be afraid—there are other ways to woo your audience. One of them is blogging. Speak to readers like colleagues, show them the value of your expert opinion and professional outlook. Here you will have time to think about how to present information and formulate thoughts, which will save you from unnecessary stress.
By sharing useful content based on your interests, you will gain the trust of users and become an authority in your field without leaving your comfort zone.
Complex marketing. Career for introverts.How to gain credibility and get a well-deserved promotion
Now that you have set (or at least outlined) your short and long-term self-promotion goals, it's time to develop a set of marketing moves with specific activities aimed at achieving these goals. In the header of the table below, indicate one of the selected goals, as well as the target audience. Then take a look at the long, but by no means exhaustive, list of activities that can be included in your marketing mix. In the section titled "Tips from Introverts," you'll learn different approaches and tips for running promotions.
“While the list of things an introvert probably won't want to do is usually longer than the list of things they'd love to do,” says Heidi Rome, director of marketing for the UJA-Federation of New York, “there's still plenty to choose from. In addition, the ability to overestimate your capabilities and resist the desire to stay in your comfort zone is worth a lot. I have always been amazed at the results when I was able to change my point of view and do something that I previously resisted.
With all of the above in mind, rank all promotions based on personal preference or previous experience. If you love giving seminars but hate cold calling, it's pretty obvious what will make it into your marketing mix.
Then choose five activities (or more if you're an energetic introvert!) that best reflect your strengths and preferences. This is your integrated marketing. Do not forget that self-promotion events, like the elements of a quality marketing campaign, must be repeated many times in order to attract the attention of the target audience and get their approval. Remember how many times you are shown something before you are ready to buy it.
My Own Marketing Mix
Self-Promotion Goals (Choose One):____________________
like, 3 = neutral, 4 = dislike, 5 = absolutely dislike).
After evaluating all activities, underline five or more that will be part of your marketing mix. Think for a moment and write down your conclusion from this exercise below.
Did you choose mostly familiar or new activities? Have you chosen something that uses the strengths of an introvert - writing texts and analysis - or set yourself too large tasks, like an inauguration, how can you lead yourself to a dead end?
Self-promotion: tips and reminders
When you decide to self-promote, take the following tips and reminders as a starting point.
- Before you say or write something, put yourself in the place of the audience and ask how it will benefit me? We'll talk more about this in Chapter 4 when we choose the target audience.
- Your appeals should be bright, understandable and concise. Since there is usually a fierce competition for the attention of the audience, remember how much time you devote to appeals from other people who are trying to advertise themselves. I give them less than a minute.
- Read your sales copy, from your brief summary (detailed in Chapter 5) to the content of your sales email, to a group of volunteers relevant to your target audience and ask them for their opinion.
- Report on the consequences of applying the recommendations received, and thank your friends for introducing you to interesting people. Always communicate positive results of communication.
- If you are not a good copywriter, sign up for special courses or hire a specialist (for a fee or on a barter basis) to write your advertising text.
- If your oratory skills leave much to be desired, enroll in special courses, become a member of the international organization of speakers Toastmasters International or hire a public speaking coach.
- Learn to speak in short sentences and use your ability to listen carefully to the interlocutor.
Familiar faces in the news
Enter your name in the search bar. Are you satisfied with the quantity and quality of mentions? This is what your clients and employers will see. “You can keep track of information that your friends might be interested in and see how they are doing with Google Alerts,” says Ben Datner, Ph.D., consultant and lecturer in industrial and organizational psychology at New York University. I also recommend that you install the Google Alerts app and keep an eye on the appearance of your name on the Internet.
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