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Negative trigger words


Trigger Words to Avoid | The American Society of Administrative Professionals

September 8, 2021

Words are powerful—and trigger words can be the most powerful of all. Trigger words can make us feel happy or sad … angry or calm … hurt or confident. They can start arguments—or end them. Trigger words set off strong emotions in listeners. Look at the following trigger words and phrases that push our buttons—along with suggestions for what you should say instead to deescalate tensions these words may cause.

Trigger word: You
“Why do you act like that?” “You never listen to me.” “You’re always late.” When said judgmentally, you can hurt enormously. The speaker is blaming the listener, who likely feels hurt and embarrassed.

Better responses: Use “I" to take responsibility for your feelings. "I get upset when you move up a deadline without explaining why. " "I feel like you don’t understand what I’m trying to say. I’d like another chance to explain.”   

Trigger words: should, must, shouldn’t
“You must finish this today.” “You should try harder.” “You shouldn’t say those things.” Anyone hearing these words will feel resentful, because they’re being ordered around.

Better responses:
“The deadline for the report is today; how can I help you finish it on time?” “I’d like your advice on how to approach this problem.” “Would you help me understand what you meant? Perhaps I’ve misinterpreted what you said.” Phrases like these show others that you’re on their side.

Trigger phrases: "I'm sorry if..." “I’m sorry but…” 
"If" and “but” negate an apology. They place the blame on the offended person and indicate that the speaker is not sorry. “If” and “but” will make the person you’re supposedly apologizing to feel even more hurt and angry.

Better responses:
“I’m sorry; I really screwed up.” “I’m sorry I hurt your feelings." “I’m sorry you interpreted what I said as a criticism; I didn’t mean it that way.” A sincere apology, one in which we take responsibility for our words or actions, is powerful and placating.

Trigger phrases: "I don't care" "You decide.”
You may think you’re being “nice,” but the other person may feel resentful at being made to choose for you. Or you may strongly disagree with your counterpart’s decision.  

Better responses:
Before answering, ask for time to consider what you’d prefer. “Give me a few minutes to think about what I’d like.” “I’d rather see movie X than movie Y.” If the other person disagrees, talk it out to find a compromise, with fewer hurt feelings.

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7 Trigger Phrases You Should Never Say to Anyone and Why

There are many dysfunctional approaches to dealing with difficult people and coworkers that will not result in desired and positive outcomes. To achieve the results you desire from a confrontation or an investigation interview, you must learn how to handle it in a positive and assertive manner.

If you can help someone save face, you create a situation where you almost never have to fight them and it usually results in a positive outcome. The successful communicator anticipates trouble and moves to prevent it, rather than expecting or provoking it.

Communication skills are critical for managers, investigators and others. Learn more tricks for getting people to talk to you by downloading the free Building Rapport cheat sheet.

To achieve a peaceful and positive outcome, there are trigger words and phrases that should always be avoided. And never joke or laugh in an angry person’s presence or show signs of being impatient. Practicing Peace Language is the professional way to deal with conflict because it enhances opportunities for achieving voluntary compliance which is always the most desirable way.

Learn how to detect deception in investigation interviews and in conversation. Download the free cheat sheet on Detecting Deception.

Learning these seven things you should never say to anyone will give you the tools you need to handle those difficult confrontations:

  1. “Hey you! Come here!” To you “come here” means “come over here. You are under my authority.” To the person you are saying it to, it means: “Go away quickly.” That approach will never resolve any issue because it automatically puts them on the defensive.
  2. “Calm down! You need to sit down, calm down, and stop yelling.” This fuels the fire. They see it as a criticism of their behavior and it suggests they have no legitimate right to be upset. Not only is there the original problem they were upset about—now they need to defend their reaction to you. Never argue, criticize or be judgmental of their situation. Always remain calm. You are the one who can diffuse the potentially dangerous situation. Instead say things like “It’s going to be all right. Talk to me. What’s the matter?” These types of statements soften up the person’s resolve and invite them to talk.
  3. “I’m not going to tell you again” Repetition implies weakness and it places you in a position where you must act. Instead say something like “Is there anything I could say that would get you to do A, B, and C? I’d like to think so.”
  4. “Be more reasonable” This only invites further conflict. Everyone believes they are already being reasonable. Instead say something like: “Let me see if I understand your position.” If you paraphrase their response, it will help to calm them down because they believe you understand their issue and your words are professional and less emotional.
  5. “Because those are the rules!” or “Because that’s the law!” These phrases irritate people and put you in a position of weakness. Instead explain why they can’t do something. At least 70 per cent of resistant or difficult people will do what you ask if you tell them why. This also establishes your standing and gives the other person justification for complying. They don’t have to comply because you said so, but because of the explanation of “why” that you just gave them.
  6. “What’s your problem?” This useless phrase puts the problem back on the person needing assistance. Nobody likes to admit he or she has a problem, so instead substitute tactical phrases designed to soften and open them up, such as “What’s the matter?”, “How can I help?” or “I see you’re upset. Let me suggest…”
  7. “What do you want me to do about it?” This is a sarcastic response and an evasion of your responsibility as a manager. It also creates a new problem. You still have the original problem and now you also have the one you just created by appearing to duck responsibility. Instead, offer to help sort out the problem and work out a solution.

Remember insults strengthen resistance and shut the eyes, but civility weakens resistance and opens the eyes. Never make promises you cannot keep and always be up front with information. This helps the person see that you understand his/her problem and want to help. And never take their anger personally. If you follow these simple tips, you may find your confrontations happening less often and being more easily resolved.

20 Trigger Words To Increase The Effectiveness Of Your Marketing Copy

If you are writing marketing copy, you should use trigger words in headlines, calls to action, and other copy.

The right choice of trigger words can improve conversion rates and increase engagement. Trigger words encourage consumers to interact with you, go to checkout, and make a purchase.

Whether you're creating an email subject line, a blog post title, or social media copy, it's important that every word addressed to your target audience is carefully crafted to engage, inspire, and move them to action - while maintaining brand integrity. nine0005

Trigger words can be powerful motivators, but like anything else, they can become annoying and overbearing.

In this article, we'll look at the best trigger words to use in your marketing copy and offer some ideas on how to use them correctly.

  • What is a Trigger Word? 👀
  • Why do trigger words work? 🧐
  • How To Successfully Use Trigger Words 🙌
  • Trigger Words And Phrases 👇

    • Important Disclosure: We are proud partners of some of the tools mentioned in this guide. If you follow an affiliate link and subsequently make a purchase, we will receive a small commission at no additional cost to you (you pay nothing extra).

    Bookmark this post to have it handy, or memorize these words to refer to whenever you make a copy!

    What is a Trigger Word? 👀

    A trigger word is a word used in marketing copy that prompts someone to take action, and is most likely a direct response copy with a clear CTA (call to action).

    The name "trigger word" comes from the phrase "pull the trigger", the common term for decision making.

    The consumer isn't sure they need your product, but after reading your well-written copy, they decide to "pull the trigger" and buy the product.

    Trigger word often tells the consumer what to do next, and while there are many great examples of copywriting out there, having these trigger words won't hurt you.

    Why do trigger words work? 🧐

    Trigger words work by persuading your audience . They draw attention to a piece of content, generating curiosity, creating urgency, and inspiring.

    These magical words speak of human psychology. We are all programmed to one degree or another and, naturally, tend to pay attention to what seems interesting and relevant to us. nine0005

    Trigger words work with human psychology. They trigger our natural inclination to eventually get what we want.

    If you've ever delved into the psychology of marketing, you know that there are all sorts of psychological principles that are applied in marketing to help marketers sell to consumers.

    While not all of these strategies are necessarily the kindest, the fact that they work proves that incorporating human psychology and emotions when creating something that appeals to an audience is fundamental to gaining the attention and success of your content and campaigns. nine0005

    One very common trigger word is "free".

    This is because everyone likes to get something for free. This gives people the feeling that they are being gifted and that they have gained something.

    Giving consumers something for free is a great way to build relationships and loyalty while satisfying most people's innate desire for value.

    How to Successfully Use Trigger Words 🙌

    How you use trigger words determines whether they are effective or not. Marketers must be very careful and learn how to find the perfect balance between creating tension, urgency, and interest, and simply shocking or repelling a potential customer. Below we have provided some tips on how to use trigger words correctly. nine0005

    Include them in your subject line: Email marketing is a great way to get customers down the funnel and increase conversion rates.

    Creating compelling email subject lines drives opens and helps lead customers to carts and subscriptions.

    Trigger words are fantastic in email subject lines, but you also want to make sure you don't lose subscribers (your email list is gold), so be targeted and don't overdo it. nine0005

    Don't be too pushy: the goal is to lead, not push. Customers are repelled by brands that try to push them to make a decision.

    Using words that create urgency and let people know the offer may be time-limited or stock is limited is a good strategy, but it must be done in a way that keeps your target audience in the driver's seat so they can still feel control over your purchasing decisions. nine0005

    Use them in blog article titles: creating a catchy title for each blog post is a must for content to be read. Using trigger words in headlines immediately increases the likelihood that this material will be read and shared.

    Use them in your retail copies: trigger words are the gold mecca of retail. The main purpose of this type of copying is to stimulate sales, so it is usually more urgent and direct. Again, you need to structure your retail copy in a way that encourages sales but is not pushy. nine0005

    Focus more on the positive: Any brand should have an overall positive connotation. People want their inbox and media consumption to be exciting, inspiring and motivating, so set your trigger words to be positive to increase customer loyalty.

    Trigger Words & Phrases 👇

    What trigger words should you use in your marketing copy? What words are most effective and how can you use them? nine0005

    Check out the list of trigger words below to find out! We have collected the 20 most powerful, in our opinion, words.

    • 1. Free
    • 2. New
    • 3. Proven
    • 4. Easy
    • 5. Secret
    • 6. More than
    • 7. The
    • 8. Yes
    • 9. If
    • 10. Never
    • 11. Imagine
    • 12. Instant
    • 13. Convert
    • 14. You
    • 15. Because
    • 16. Discover
    • 17. Stop
    • 18. Like
    • 19. Worse
    • 20. Now

    1. Free

    Everyone likes to get something for free. Most people are willing to put in a little effort to get something they don't have to pay for.

    via GIPHY

    Free can work well for generating leads. Consumers are willing to part with their personal information, such as names and email addresses, in exchange for something free. nine0005

    Examples:

    • Get 5 free tips on how to improve your marketing copies in one night
    • try these free Actions Photoshop to improve photos
    • Free tips Download free eBook now!

    2.

    New

    People love new things. We are always looking for what's new and what's coming next, so when information is provided about newest products , our interest is immediately awakened.

    Our inherent desire for everything new is why new products always appear around Christmas.

    Companies know that we are all looking for something new and interesting to give to our loved ones. Use the word "new" in headlines and other marketing texts. It gets people to stop and pay attention and is an important part of educating your audience about your products and ideas. nine0005

    Examples:

    • New DIY tips for decorating your home
    • Don't miss out new online course for beginner digital marketers
    • be the first to try it out!
    • Do you have a new espresso machine? Here's how to use it to get the most out of it

    3.

    Proven

    Evidence based trigger words can work really well if you want to0031 create trust in of their company.

    via GIPHY

    When the word "proven" is used in a headline or sales copy, it implies that your product is effective . Use the word "proven" only if you can support your claims. If you can't, provide evidence that was collected independently.

    Examples:

    • Try These 10 Proven Strategies to Improve Your Fitness
    • 10 proven methods for gardening success
    • How to apply these proven strategies from the experts

    4. Easy

    Everyone likes simple solutions. Although people are capable of hard work, we all prefer to take the easy way if there is one.

    Add the word "easy" to your sales copy to convince a potential buyer to pull the trigger and buy your product. Your client is looking for a way to make their life easier. nine0003

    Variations on the theme of the word can also work . For example, the word "simplest" is effective because it suggests that there are several simple options, but you are going to share the best one with them.

    Examples:

    • 15 simple ways to build a home music studio
    • The easiest way to improve your health
    • simpler digital marketing strategies 0013

    5. Secret

    Everyone wants to know a secret. A secret suggests success, knowledge, or conspiracy, depending on how the word is used. If it works, the reward should live up to that promise.

    via GIPHY

    If you hint that you know a secret, then you need to reveal it. Secret as a trigger word works well in blog post titles, sales, and other marketing copy.

    Examples:

    • 10 chefs share Secrets to Successful Home Cooking
    • Essential Baking Secrets You Must Use
    • The Secret Formula for Easy Customer Service

    6. More

    We live in a world that wants more. Everyone wants to get more for their money, more time and more business benefits .

    If you add the word "more" to your copy, it may show that you have the best options on the market. This creates the impression that the consumer will get the best value for money or time. nine0003

    The word "more" can also work well as a trigger word when referring to other pieces of text. For example, if you wrote a blog post titled "10 health tips from personal trainers" , then after a while you might want to update it with an article titled "10 more health tips from personal trainers".

    Examples:

    • More 10 photography tips from your favorite pros
    • How to get more than email subscribers
    • Get more praise from personal training clients with these tips

    7.

    The

    strategically used, it can be a very powerful trigger.

    Use "the" before descriptive words such as "cheapest", "only", "best", or "complete". This is how you tell consumers that what you are selling is better than the alternative. nine0003

    Examples:

    • The best fitness gear you can buy
    • The cheapest DIY vlogging studio kit
    • The best way to keep your house warm

    this is a very positive word. It is affirmative and is used to mean different things in different contexts.

    via GIPHY

    Using "yes" in as a trigger word also helps to encourage the consumer to say "yes" . This is why CTAs often begin with the word " yes" . The use of the word " yes" suggests that the customer wants what you are selling.

    By starting with an affirmative word, you are laying the foundation for future success.

    Yes helps build relationships with you and your prospect in a positive way.

    Examples:

    • I wonder if you can make more money as an entrepreneur? nine0031 Yes , you can.
    • Yes You can take this online course for only $30 per month.
    • Yes , I would like to receive email updates.

    9. If

    People think in a stereotyped way, so phrases using the word " if " can catch their attention. This word has a natural tendency to arouse curiosity.

    Think of your phrases as mathematical equations. Imagine the scenario " if" , and then end it with the result. This assumes that your consumer can get the desired result from your advice or product.

    Examples:

    • If you hate cleaning, try this simple method.
    • Don't give up running, if you can master this simple skill.
    • If you want to impress your customers, try these customer service tricks. nine0013

    10. Never

    Affirmative words like "yes" are powerful, but negative trigger words can work just as well.

    via GIPHY

    A negative trigger word will help you create conditions to prevent an unwanted outcome. Think about the problems and pain points your client might be facing. What are they trying to avoid?

    Use the word never to make a bold statement contrary to what your audience might think, as contradiction can drive clicks and traffic. nine0003

    Examples:

    • Never use a camera flash for portraits.
    • If you want to have great abs, never skip these exercises.
    • Tired of bad grades? Never make this mistake in your studies.

    11. Imagine

    Everyone dreams sometimes. People like to represent what they want from the future, their goals and the problems they would like to solve. nine0005

    Using the phrase imagine encourages people to dream.

    It encourages the consumer to think about the future, which may be in his power. Use this trigger word to create desire in your consumers. Create an image that appeals to their pain points and encourages them to respond positively to your proposal.

    Examples:

    • Imagine a store full of your products
    • Ready to level up your craft? nine0031 Imagine the possibilities with this course
    • Imagine sharing advice with other great creators
    • Imagine a world where every product is sustainable

    12. Instant

    Services such as streaming, one-day delivery and transport sharing applications are successful for a reason.

    Everyone wants something immediately. Word "9"0031 instantly" means getting something as soon as possible.

    You are offering something that can benefit your customers not in the future, but right now. This trigger word works especially well for lead magnets. You can offer instant download that will encourage people to subscribe

    Examples:

    • Get instant download now
    • 10 ways to instantly improve your copywriting
    • Get instant access to this online course.

    13. Transform

    Transform and Conversion - Both words work as trigger words that require transformation.

    Examples:

    • Turn your camera into a money making machine.
    • Turn fans into customers with these tips.
    • If you're having a hard time converting clicks into sales, try these tricks. nine0013

    14. You

    For best results, contact directly to reader . This establishes a connection between the consumer and your brand through a more familiar tone. They will begin to feel that you are their friend and the person who knows them.

    via GIPHY

    Instead of saying "I" or "them", use "you" and "your" . Imagine that you are in the same room with your reader and have a conversation with him. nine0005

    Examples:

    • Have you tried this little-known baking trick?
    • What are you waiting for ? Improve Your Customer Service Now
    • You can't beat this fitness hack for better results
    • We know how you feel.

    15. Because

    Because can create a positive equation in the mind of the reader. It offers a solution that appeals to any consumer looking for a solution to any problem. nine0005

    Examples:

    • Your skills don't improve because you don't try this hack.
    • Simply so : 10 gourmet gifts in your life
    • Giving up social media marketing? Don't because these tips will help you.

    16. Discover

    Discover is another phrase that stimulates the imagination and arouses curiosity.

    It indicates that something very important is coming, which immediately grabs the attention of your audience. Use this trigger word to hint at a number of things your consumer might know, or to suggest that you're about to reveal a big secret. nine0005

    Examples:

    • Discover these cooking hacks for making delicious meals.
    • Don't miss the chance to learn the secrets of professionals.
    • Find out what marketing automation can do for your business.

    17. Stop

    "Stop" is a trigger word that works for obvious reasons. It causes reader to stop at location . People are trained to follow orders. Of course, you cannot force a person to buy your product, but you can encourage him to pay attention. Use " stop", to get attention .

    Examples:

    • Still using these workout tips? Stop. Here's why.
    • Stop. Stop Here are the stretches you should do first

    18. How

    Trade in knowledge is successful because most people have a thirst for knowledge

    via GIPHY

    We live in a do-it-yourself culture, and even those who don't like traditional education still love learning new things. The trigger word "how" tells the reader that you are going to teach them something.

    Examples:

    • Here how to control your Sat-Nav
    • How to build a home podcasting studio
    • Learn how to make great coffee

      137

      19. Worse

      Worse may seem too negative to be a trigger, but it can actually have a very positive impact on your reader.

      Nobody wants to do something worse; we always want to get better.

      Everyone wants to know what he can do wrong. Use this trigger word to educate and inspire your reader. Let them know what they are doing wrong and what they should be doing instead. nine0005

      Examples:

      • The worst thing you can do while swimming.
      • What could be worse than than the wrong equipment?
      • The worst mistakes you make when promoting your business.

      20. Now

      Now implies immediacy. This tells the reader that you are sharing something important, with a sense of urgency.

      via GIPHY

      This is a great way to drive conversions on limited-time offers. nine0005

      Examples:

      • Already on sale
      • Create better applications now
      • Ready to start your own business right now now ? Here are the best tips.
      • Now is the time.

      Closing Thoughts 💭

      Trigger Words - is one of the most effective ways to create marketing copy that drives engagement and conversions.

      Tap into your customers' emotions and write copy that engages them and encourages them to click the button and convert. nine0003

      Think carefully about the text and look at the experience from the consumer's point of view.

      You want to use trigger words effectively and not just throw them around 😉

      You can use keywords in combination with trigger words to get an ultra-optimized copy. When you know what your target audience is looking for, you will be more likely to reach them by including those keywords.

      Hopefully, after reading about the impact of trigger words on marketing copy, you are already full of ideas for your next content. These words are magical - use them wisely and watch your brand grow! 🌱

      Written and edited by Caylin Sullivan.

      Explode your conversions with these trigger words

      In the words of eminent copywriter Gary Halbert, "The printed word is the most powerful source of power in the universe." And one of the most powerful marketing principles is: “Logic drives thinking, emotions drive action.”

      For this reason, “trigger words” or “emotionally-resonate” language are the most important leverage for a copywriter whose goal is conversion, whether it be a purchase, a subscription, or something else. nine0005

      The success of content marketing is directly related to the words you use to demonstrate the value of your product. It's the words you choose that determine whether prospects enter the conversion funnel — and how far they go.

      The use of emotional trigger words is associated with the principles of neuromarketing, an interdisciplinary science that combines the methods of psychology and marketing.

      Contents of article

      What are trigger words? nine0005

      Examples of use of positive words-triggers

      Yes
      Future
      Imagine
      Status
      Passion
      Health

      Examples of negative words-triggers

      Izelion
      Deception
      LESTS
      The worst

      9000 Free
      New
      Instant
      Urgent

      Extra trigger you didn't know

      Incorporate emotional trigger words into texts and improve your results

      What are trigger words?

      Have you heard the phrase "pull the trigger"? The term "trigger word" is a play on this phrase, meaning a word that inspires someone to take action, such as emotionally making a decision to buy your product or service.

      Logic and emotion are generated by two separate parts of the brain: the "emotional" part quickly processes the sensory information that enters our subconscious mind, while the "aware" cognitive brain takes time to process the more logical, "black and white" version of the input. In this regard, emotions have a deeper impact on people's actions, create lasting impressions and encourage repeating the same actions over time. nine0005

      It's no secret that emotional marketing messages can subconsciously influence readers. Using trigger words, you can convince people to act in a way that you need in several ways.

      Emotional trigger words can be divided into 3 categories - positive, negative and transactional:

      • Negative emotional trigger words provoke negative emotions such as fear, sadness or anger, which is what they are remembered for. You can use them to suggest a positive solution. nine0013
      • Positive emotional trigger words delight and uplift readers, making them feel good. You can associate positive trigger words with your brand to spread vibes of joy.
      • Transactional trigger words encourage the reader to purchase something related to a specific product, location, price, or promotion.

      Next, we will give examples of trigger words from each category so that you can use them in the sales text on your landing page. nine0005

      Examples of positive trigger words

      Yes

      The word "yes" may be the most important "positive" word.

      “This is a statement of opportunity and a personal investment,” says Micah Lally, staff copywriter for marketing agency BlueLeadz, in 40 Powerful Trigger Words to Take Your Content to the Next Level. The Next Level). - In the body text, "yes" can show readers that you are on their side, expressing agreement with their thoughts. In headlines, it can even stand alone as an exclamation." nine0005

      Synonyms that can be used:

      • Accept
      • Confirm
      • Approve
      • Positive
      • True

      Future

      Convince your visitors that they will do better with you in the future. In fact, this is the reason why the word "future" is often used in political campaigns.

      Equally useful synonyms are:

      • Target
      • Aspiration
      • Forecast
      • good luck
      • Destiny
      • Hope
      • Overcoming
      • Promise

      Imagine

      People want to be the best versions of themselves, and the word “imagine” allows them to mentally paint the much desired picture. Use it and related words to evoke vivid fantasies in buyers about how things could be:

      • Illumination
      • Create
      • Depict
      • Detect
      • dream
      • imagine
      • invent
      • Fantasize
      • Perceive

      Status

      Many people are motivated by success, status and prestige. They want to feel like they belong to a select group, which often means buying products and services associated with the notion of "the best of the best." nine0005

      Using words that indicate exclusivity can instantly “hook” the audience and encourage them to buy a product:

      • Best
      • Worthy
      • Exceptional
      • Elite
      • Favorite
      • Chic
      • Paramount
      • Excellent

      Passion

      “When your audience is passionate about what you’re selling, you don’t need to convince them of the need—it’s all about the desire,” explains content marketing guru and Copyblogger founder Brian Clark in 50 Trigger Words and Phrases. to create powerful multimedia content” (50 Trigger Words and Phrases for Powerful Multimedia Content). “Not only do we strive to reach the object of our desire, we also enjoy experiencing emotions along the way.” nine0005

      To increase the "passion" of your copywriting, you can use these additional words:

      • adore
      • Attraction
      • Bliss
      • devotion
      • Jubilation
      • Emotions
      • Aspiration
      • Awe
      • Heartiness

      Health

      If you have poor health, then nothing pleases you. Using words associated with health in the text will work in areas other than the health and fitness industry. Thanks to them, the user can imagine a prosperous future for himself and his loved ones. Here are a few words to try out:

      • Boost
      • Heal
      • Fix
      • Activate
      • Well-being
      • Cheerfulness

      Read also: 6 main emotional triggers and how to use them on a landing page

      Examples of using negative trigger words

      Annoyance

      Even small problems can cause people to experience negative emotions. By mentioning the audience's small (or big) "pains" in your copy, you can make people feel like you're on their side. Use any of these synonyms:

      • Enrage
      • Disturb
      • Alarm
      • Annoy
      • bother
      • Annoy
      • Worry

      Fraud

      The theme of deceit or betrayal is often present in movies, books and news headlines. When it comes to words like this, which fuel a negative perception of reality, people react to them with great excitement, and rightfully so. These words give rise to gloomy thoughts and provoke the reader to think about the situation:

      • Betray
      • cheat
      • Enter into a conspiracy
      • Mislead
      • Retract your words
      • confuse
      • Fraudster

      Hatred

      When you think of strong emotions, anger is the first thing that comes to mind, so using trigger words like “hate” or “enemy” is a powerful way to “hook” readers and convert them into customers. (Tip: If you use negative triggers in your writing, describe your solution as allowing people to release negative emotions or pain.)

      • Anger
      • Cruelty
      • Contempt
      • Resentment
      • Rage

      Ban

      People want what they can't have. An inaccessible, elusive object ignites our brain with desire. The brain responds to terms related to "forbidden" things:

      • Inconsistent
      • Closed
      • Unavailable
      • Offensive
      • Taboo
      • Prohibited

      Worst

      Everyone would like to know in advance about the bad things that can happen to him, right? Take online reviews, for example: we read reviews to find out what the downsides of products and services are before we buy or subscribe to them.

      This kind of negativity helps to avoid wrong decisions or find a way out of an already existing situation and neutralize the consequences of what happened. Here are some examples of trigger words on this topic:

      • Avoid
      • Bad
      • Worst
      • Smallest
      • Lower
      • Unfavorable

      Also Read: How Fear Works in Marketing—and When It Backfires

      Transactional Trigger Word Examples

      Free

      Everyone loves getting something for free, right? Whether it's a webinar, a delivery, or a diagnostic, using the word "free" in your text grabs people's attention instantly. nine0005

      Dan Ariely, in his bestselling book Predictably Irrational: The Hidden Forces That Shape Our Decisions, writes: “The word ‘free’... gives us such an emotional charge that we we perceive what is offered to us as something much more valuable than it really is.

      Using this word on your landing page will help you increase the attractiveness of your offer. Since most people love freebies, you can get users to click on your link who would otherwise never do so. Triggers similar in strength to the word "free" are:

      • Gift
      • We give
      • Freebie
      • Inexpensive
      • Free

      New

      Humans are psychologically programmed for new experiences, according to The Telegraph in 'Sense of adventure' makes us marketing targets. And since your customers' brains are looking for something new, why not take advantage of this feature? Words like the following make people want to watch and listen to everything your business has to offer:

      • Brand new
      • Current
      • Advanced
      • Contemporary
      • Recent
      • Revolutionary
      • Ultramodern

      Instant

      People love things that they get without effort. After all, everything that is associated with some kind of difficulties may not be worth the effort expended.

      So in a world of instant gratification, the faster your product can deliver customer value, the more successful it will be. Indicating, for example, that your service can be tried right now or that the result will be noticeable after one session or training, can encourage people to take the first step and click on the call to action button. So, think about how to give this “speed” to conversions with the following trigger words:

      • Fast
      • Express
      • Instant
      • Now
      • Immediately

      Urgent

      People are attracted to limited amounts of available goods or promotions that end by a certain date. Urgency speeds up decision making and stimulates demand. Create a sense of urgency with the following words:

      • Few
      • Disappearing
      • Low
      • Limited
      • No
      • Malo
      • In the absence of
      • Soon

      Read also: How to use the scarcity principle and the urgency effect to increase sales you

      While your writing instructors may disagree with us, the pronoun "you" should be used in all of your marketing copy.

      Learn more