Most independent personality type
Here’s How Self-Reliant You Are, According to Your Personality Type
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Here’s How Self-Reliant You Are, According to Your Personality TypeWhile some people don’t mind depending on others, others are extremely self-reliant. Here is how self-reliant you are, according to your personality type.
INFJINFJs are definitely self-reliant and independent people, who strive to take care of themselves. INFJs also have a tendency to put other people’s needs onto their list of priorities. They care for others and are want to see people happy. INFJs don’t often rely on others for their own care, and try hard to maintain a sense of independence. They don’t want to be a burden on others, so INFJs often work hard to rely only on themselves for most things. Occasionally they will find someone they can depend on, but they still try hard not to burden them.
ENFJENFJs are extremely self-reliant people, who prefer to get things done themselves. They do not like relying on others, and often feel like a burden when they need help. ENFJs are often seen tending to their own needs, as well as the needs of everyone around them. They want people to feel comfortable relying on them for things and care deeply for their loved ones. ENFJs are hardworking people, who rarely rely on others for much in their lives. They simply prefer to have a sense of independence and are always pushing themselves above and beyond.
INFPs definitely enjoy having a sense of independence, but they don’t mind relying on other people for things. When the INFP trusts someone they enjoy being able to connect with them. They like the idea of having people in their lives they can rely on, and who can rely on them in return. INFPs don’t want to depend on people for everything though, and try to be capable of tending to their own needs. They might have times where their mind is so filled with imagination and thoughts that they forget to care for their needs.
When this happens it is helpful for them to have supportive loved ones to ensure that they remember to care for themselves.
ENFPs are very independent people, who enjoy being able to rely on themselves for things. They definitely strive to be self-reliant people, who value being able to do their own thing. They enjoy having their freedom in life, especially since ENFPs love being able to explore the possibilities around them. They dislike feeling like they are a burden to others, and don’t want to be pampered. ENFPs do have moments where they trust someone, which helps them rely on those people for things. There are times when ENFPs feel safe relying on others, but they do strive to be self-reliant.
INTJINTJs are extremely independent and self-reliant people, who strive to do things themselves. They don’t enjoy having to depend on others for things, and prefer to take care of their own needs. INTJs sometimes struggle to trust other people, and have a mentality of wanting to do things themselves.
They put a lot of time and thought into their actions, which is why INTJs prefer to rely on themselves. They don’t want to depend on other people because they realize that can be unreliable and unproductive. That doesn’t mean they don’t trust a few special people, they simply don’t want to start to depend on them for things.
ENTJs are hardworking people who value efficiency above most other things. They are very self-reliant, and dislike having to depend on others most of the time. ENTJs enjoy having things done a certain way and realize that in order to do this they need to take care of things themselves. They can become frustrated when they have to rely on others, since oftentimes people will fail to live up to their expectations. ENTJs definitely prefer to be independent, and don’t want to have to enlist others to do things for them.
INTPINTPs are definitely independent people, who don’t enjoy the idea of relying on others.
While INTPs desire to be self-reliant, they do have moments where they find themselves depending on others. This usually only happens when the INTP is focused on their own inner thoughts, and fails to tend to their own needs. They might not even fully recognize the people around them who tend to these needs, because they are often so distracted by their own thoughts. INTPs prefer to be self-reliant, but there are times when they depend on others.
ENTPs are definitely self-reliant people, who dislike having to depend on others. ENTPs simply enjoy their freedom, and having to rely on other people can strip that away from them. They want to be able to explore their possibilities and hate feeling stuck in one place. ENTPs don’t enjoy having other people control them, and might feel overwhelmed if they have to depend on someone else. They prefer to keep a sense of freedom and don’t mind doing most things themselves.
ISTJISTJs are definitely self-reliant people, and work hard to get things done themselves.
They are very capable of taking care of themselves, and don’t want to have to rely on others for most things. ISTJs are the type of people who will provide for the needs of their loved ones. They don’t want to feel like a burden on others, so they will often rely on themselves for things. ISTJs are hardworking and intelligent people, who have a strong sense of responsibility.
ESTJs are hardworking and driven people, who rarely rely on others. They have a strong sense of independence and work hard to provide for their loved ones. ESTJs are often very self-reliant people, especially since they enjoy having things done a certain way. They value efficiency and dislike when people don’t follow their instructions properly. ESTJs strive to be self-reliant and dependable people, and don’t enjoy being a burden on others.
ISFJISFJs are self-reliant people in most situations, since they tend to provide for others. They work hard to care for their loved ones, and don’t want to be a burden on them.
While ISFJs do enjoy enlisting the help of their loved ones in order to get certain things done, they don’t want to put too much pressure on them. ISFJs are often very capable people, who know how to handle themselves. They can sometimes take on too much work for themselves, since they don’t want to stress others out.
ESFJs are definitely self-reliant when it comes to most things in life, and even take on the needs of others. They care deeply about their loved ones and want to be sure that they are happy. Their desire to provide for others makes ESFJs strive to be self-reliant people. They dislike feeling like a burden, which can make it difficult for them to depend on others for things. ESFJs do have times where they depend on others for certain decisions in their lives, since they want to be sure they don’t affect others negatively. While they are self-reliant for certain things, ESFJs do have a tendency to depend on their loved ones for certain choices.
ISTPs are definitely self-reliant people, with a strong sense of independence. They enjoy having their own freedom and space in life, and don’t want to depend on others for most things. ISTPs want to be able to make their own choices in life, and don’t want to feel burdened to anyone else. Because of this strong sense of independence, ISTPs are often very self-reliant people.
ESTPESTPs are self-reliant when it comes to taking care of the important tasks in life. They work hard to be successful people, and enjoy having a sense of independence. While ESTPs do try to be self-reliant, they do depend on others for some things. They understand that they cannot do everything themselves, and will depend on their loved ones when they must. ESTPs don’t want to feel like a burden, but they also want to feel like they can rely on the people close to them.
ISFPISFPs do enjoy having a sense of independence, but they often rely on others for things.
They enjoy having their loved ones there when they need them, and don’t mind feeling dependent on those people. They will be there for their loved ones as well, and enjoy feeling connected to them. ISFPs don’t mind having to depend on others, since they enjoy being someone their loved ones can lean on as well. ISFPs want to share their hearts and their lives with people, and strive to have deep connections.
ESFPs are strong-willed people, who enjoy living in the present moment. While they do like having a sense of independence, they tend to rely on others for things. ESFPs can be self-reliant when it truly matters, but for most things they like to have the help and support of their loved ones. They don’t mind relying on others for things, especially when it is someone they love and trust. ESFPS enjoy feeling connected to people, and will entangle their lives with the people they truly care for.
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here. Sign up for less than $70/week.4 Myers-Briggs Personality Types To Date If You’re Independent
Dating
By Rachel Shatto
Ratnakorn Piyasirisorost/Moment/Getty Images
For some people, the ideal relationship involves lots of quality time with their significant other, constant communication, and approaching every activity as a joint unit. While that might sound cozy to some, that feels claustrophobic to others. If your ideal relationship involves a lot more personal space and freedom to do your own thing, then dating one of these independent Myers-Briggs personality types is probably the right move. These folks tend to be content with their own company. They enjoy having a lot of time and room to pursue their own interests, and they don't need tons of attention to feel loved and secure.
If your biggest turn-off is clinginess, then these four personality types are just the kindred spirits you've been searching for.
ENFJs are a highly empathetic bunch. They care deeply about others, have a generally optimistic view of mankind, and like to support and motivate their loved ones to be their best selves. In relationships, they're thoughtful and caring partners, but they also value solo time apart. Considering how much energy they expend on others, it's only natural that they occasionally need some down time just to be alone and recharge.
ISTP (The Virtuoso)Hispanolistic/E+/Getty ImagesISTPs are natural problem-solvers. They tend to sit back and observe, then spring into action when they can offer a solution. This makes them great at giving advice and a good partner to lean on in times of need. However, they don’t do well in relationships with very needy people. They’re highly independent, prefer to have a lot of alone time, and thrive when partnered with people who feel the same way. While they appreciate kindness and quality time, too much attention from their partner can make them uncomfortable.
For INFJs, a strong mental and emotional connection to their partner is essential, but being physically together is not. In fact, they appreciate having plenty of personal time and space to pursue their own passions. (This is why they're particularly well-suited for long-distance relationships.) Whether together or apart, this highly intellectual sign considers thoughtful or challenging discussions a form of romance that keeps their emotional bond strong. Small gestures like texts and notes that reinforce that heart connection go a long way with INFJs.
INTJ (The Architect)recep-bg/E+/Getty ImagesINTJs place a high value on their independence and enjoy their own company. In relationships, they like some one-on-one time with their partner, but need lots of personal space to truly thrive. During their alone time, this highly organized, motivated sign can work on achieving the many goals they've set for themselves.
But even when they're physically apart from their partner, romance is never far from their mind. They have a huge heart and feel deeply connected to the people they love.
Every personality type brings its own strengths and weaknesses to relationships and, at the end of the day, it's about finding the person who clicks best with you. If for that means being with someone who shares your independent spirit and need for personal time, then these personality types may just be what your heart's craving.
What are the types of personality and how to interact with them
It is a matter of life experience to understand what kind of person you are in front of you. But learning from our mistakes, as we know, is not always useful, which is why we often resort to psychology. You can understand the characteristics of your interlocutor right now and build relationships with him correctly, guided by simple knowledge about 10 basic personality types. Get ready - below is a very practical and useful guide from Tatyana Vladimirovna Mizinova, Ph.
D., President of the European Association for the Development of Psychoanalysis and Psychotherapy (EARPP), Vice President of ECPP (Vienna, Austria) and Director of the Persona psychological center.
For centuries people have sought to create classifications that could predict or explain the behavior of others.
Astrology offered signs of the zodiac, the Chinese horoscope determined the features of a person depending on the year of birth. As science developed, more precise and specific personality typologies appeared. One of the first belongs to Hippocrates, who singled out four types of temperament and, on the basis of the views that existed in science at that time, associated them with the influence of the internal fluids of the body:
Phlegmatic is a calm and unflappable person who rarely shows his true emotions and feelings. In study and work, he will be thorough and unhurried, paying attention to detail and quality.
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Choleric is an impulsive, impetuous and passionate person with a sharply changing mood.
He also quickly loses interest in the things he has started, especially if they do not bring immediate results. Showing exorbitant activity, choleric people are quickly exhausted emotionally and physically.
Sanguine is a mobile person with a quick reaction to events taking place around him, but at the same time able to maintain interest in work, even if it is not very interesting. Can easily experience failure.
Melancholic - an impressionable person, often in despondency and thoughts, easily vulnerable, prone to constant experience of his internal processes. Prefers to avoid noisy communication and work alone.
With the development of scientific knowledge and the growing interest in human psychology, dozens of other classifications have appeared based on completely different criteria, and sometimes repeating and complementing each other.
Thus, Jung singled out two main psychotypes of personality based on the reaction to external stimuli.
An extrovert is a person who enjoys communicating with others, open to the world and willingly making contact. Introvert - is distinguished by restraint and prefers solitude to social contacts.
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German psychiatrist Ernst Kretschmer and American psychologist William Sheldon proposed a theory about the relationship of temperament type with bodily manifestations and described three types of physique and their corresponding psychological types.
Asthenik — a man with narrow bones, underdeveloped muscles, thin. He tries not to take active actions and prefers reflection. Often these are closed people who avoid active communication.
Athletic - the owner of a developed skeleton and muscles. Purposeful, persistent, energetic, prone to risk. This type of people is prone to impulsive actions without much thought.
Picnic is overweight, good-natured, open person, prone to seeking comfort and enjoying food.
Very common and often used today is the classification according to the leading type of perception in humans.
Visual psychotype . It is important for such people to see. Best of all, they assimilate information when reading, and also always evaluate externally, since images, colors, visualization, and gestures play an important role for them.
Auditory psychotype. Such people pay attention to the interlocutor's speech, voice timbre, tone. The information that they perceive by ear is more understandable for them and is better remembered.
Kinesthetic Psychotype . People of this psychotype are used to feeling. Tactile contacts are important to them, they perceive information through smell, touch and with the help of movements.
Discrete - a person whose perception of information occurs through logical comprehension with the help of numbers, signs, arguments.
This psychotype develops as a person grows up, since it is based on well-formed logical thinking.
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These are just a few of the most well-known classifications that make it possible to rather conditionally group people into groups according to related characteristics.
A more interesting and profound classification, on the basis of which psychoanalysts and psychoanalytic psychotherapists work, is the classification proposed by Nancy McWilliams in the book "Psychoanalytic Diagnosis". It describes ten basic personality types.
Schizoid personality type
How to recognize? Most often this type of personality occurs in men. They appear self-absorbed and often avoid contact, preferring computer games instead. Outwardly, they look like loners with “frozen” feelings and strangers in the company detached from the whole world. However, this erroneous impression disappears if you get to know them better.
These are very subtly and sharply feeling people, capable of love and care, but they cannot stand the noise and pressure on them.
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How to interact? They live at their own pace and are grateful if their partners understand them and don't put too much pressure on them. Meetings and joint affairs with them must be agreed in advance, since spontaneous actions frighten them rather than attract them. In any IT company, you can always find many employees with this type of personality.
Antisocial personality type
How to recognize? Most often these are people whose childhood was spent in difficult conditions. Not receiving enough love and care, they perceive the world as a threat and react with aggression, even when no one attacks them. People with an antisocial personality type are not capable of empathy and cannot understand the feelings of others, so they rarely establish strong relationships and often change partners without trusting anyone.
When they meet, they give the impression of bright, courageous people and attract with their extraordinary and sometimes risky actions.
How to interact? They generously make promises that will never come true, engage in failed projects for their own benefit, and never feel remorse for hurting loved ones. Oddly enough, antisocial individuals, going over their heads, are successful in business - their unscrupulousness helps them in this. What you never hear from people of this type are words of tenderness. Any manifestation of feelings they perceive as weakness.
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Depressive personality type
How to recognize? These are people whose attitude is based on low self-esteem and the feeling that they will always be not good enough. In childhood, they were rejected by their parents: for example, they were left to live with their grandmother. This experience in adulthood is transformed into their unconscious belief that they are worthy of rejection.
The whole life of people with a depressive personality type is aimed at earning the love and recognition of others.
How to interact? These are very kind, gentle people, often sacrificing themselves without any benefit. They try to do as much good as possible in all areas that are available to them. They rarely get angry and express dissatisfaction with others, directing negative feelings towards themselves. People of the depressive type are prone to anhedonia and respond with great gratitude to any manifestations of attention and love for them.
Manic personality type
How to recognize? A person with a manic personality type is always cheerful and cheerful, tends to idealize others, often flirts and attracts attention with noisy behavior, which is sometimes excessive.
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Almost in any company there is a person who speaks loudly, actively gesticulates, gushing with jokes and ideas, thereby greatly tiring others.
It is quite difficult and tiring to be with such a person for a long time - this is the basis of his problems.
How to interact? Manic people cannot stand loneliness, immediately falling into anxiety, but their activity gives the impression of superficial communication and unwillingness to enter into close relationships. People with this type of character can be excellent organizers and crisis managers. They are successful in any business that requires quick turn-on and action.
Narcissistic personality type
How to recognize? This personality type has been often demonized lately, and the words "narcissist" and "abuser" have become almost synonymous. But it is not so. Most often, people of this type grow up in families where love had to be earned, they were constantly compared with other children, emphasizing other people's achievements and devaluing his own. The feeling that he was good and loved arose only if he was praised for grades or other merits.
People with a narcissistic personality type are in two polar states: grandiosity and insignificance. They need to constantly achieve the highest results in order to feel good. The slightest failure is perceived as a total failure, which is accompanied by a sense of destructive shame.
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How to interact? They cannot stand the slightest criticism, they are constantly preoccupied with their appearance and social status, they suffer from perfectionism, which does not make them feel the joy of achievements. This psychotype is equally found among both men and women. At the beginning of a relationship, a bright and unforgettable period of passion and adventure awaits them, which is always replaced by disappointment and the problem of getting out of this relationship, as the partners are held by memories and the hope of returning all the good things.
Paranoid personality type
How to recognize? One could say about the paranoid personality type that these are people with a “bad character”.
Suspicion, incredulity, lack of a sense of humor, criticality are their characteristic features, which often lead to a lack of friends and family relationships.
How to interact? Often they are consumed by pathological jealousy - they can constantly check their partner, because they are afraid of betrayal and see him everywhere. The feeling of constant tension and the inability to relax, the need to be in constant struggle, greatly complicate their life. At the same time, these are people with a high level of intelligence: they can reach high positions in areas where their character traits are applicable.
Masochistic personality type
How to recognize? Often these are people who are defiantly in the position of a victim, forcing others to show sympathy and support for them. There are three main topics that these people complain about: Even if they seek the help of a specialist, they still do not follow the recommendations.
How to interact? Most often, women belong to this type of personality. Before we allow ourselves to be drawn into a discussion of their suffering, we need to consider whether we are becoming an object of manipulation.
Obsessive-compulsive personality type
How to recognize? The obsessive personality type tends to get stuck on thinking about ideas and intentions, for them the transition to action is problematic.
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Any purchase, not to mention changing jobs or choosing an apartment, causes a lot of problems and doubts.
They can plan trips for years, but not take concrete steps, as they are not sure of the correctness of their choice.
In contrast, people of the compulsive type are prone to rash impulsive actions and decisions that they later regret.
How to interact? Parents of people with this personality type are overly strict and demand absolute obedience from their children. As a result, they either accept these settings, constantly doubting the correctness of the choice, or they rebel, trying to do everything quickly, until the conditional "parent" stops them. People of this type are kind, take responsibility, are attuned to family life and love to equip life.
Hysterical personality type (theatrical personality)
How to recognize? Bright, demonstrative, in need of attention and demanding love. Most often, it is women who are representatives of the hysterical type of personality.
They tend to get into stories connected with love dramas, they can drag them out for years, falling into dependence on these experiences.
Therefore, they often move from one love crisis to another.
How to interact? The hysterical personality type implies high emotionality, but at the same time the ability to create strong, warm and stable relationships. In them, the partner will be comfortable, provided that he is generous with compliments and manifestations of love. In their hearts, women of a hysterical personality type always remain little girls in dire need of a partner's care. They are always ready to play their little performance both for a large hall and for one spectator.
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Industry encyclopedia. Windows, doors, furniture
In order for a product to be successfully promoted, it is necessary to clearly understand the core target audience of its consumers, product features and unique brand advantages
Marketing practice uses consumer segmentation based on socio-demographic parameters such as gender, age, education, income, etc.
However, as practice shows, this approach does not take into account the individual psychological characteristics of consumers.
After all, among buyers of the same generation and with approximately the same income, there are a variety of people who approach the process of choosing a product in different ways and take into account its different characteristics.
For a finer segmentation of consumers, a special classification was developed based on priority life values for each individual.
This classification includes 6 main psychographic personality types:
- 1 Hedonists
- 2 Independent
- 3 Commoners
- 4 Careerists
- 5 Imitators or imitators
- 6 Association game
- 7 note
- 8 Member contributions
This psychotype appreciates in life, first of all, pleasure in all its manifestations: from food, work, children, family, rest, etc.
This category refers to the most sensual type of consumer.
That is why such words as “love”, “passion”, “taste” are often found in the lexicon of this psychotype.
At the same time, hedonists value money and freedom of choice, because it allows them to get the most out of life. They are prone to spontaneous purchases and feel uncomfortable with financial constraints.
Food plays a very important role in the life of hedonists.
Hedonists enjoy eating and preparing food. In addition, from its novelty and diversity, from the process of choosing products, as well as from the attributes associated with food.
In addition, hedonists love not only to eat deliciously, but also to cook. Some of them describe themselves as gourmets.
If hedonists cannot cook because they are busy, they visit cafes and restaurants with pleasure. Some respondents belonging to this psychotype stated that they have or dream of opening their own restaurant.
Based on all of the above, it is not difficult to decide on the marketing strategies that are most suitable for hedonists.
Considering that this category of consumers strives to arrange a “holiday every day”, loves the process of choosing products, etc., it is very advisable to use all kinds of promotions with gifts for a purchase.
Also, hedonists "peck" at everything bright, spectacularly designed, and therefore advertising media prefer the appropriate ones. They will not pay attention to nondescript "sticky advertising" in the subway and electric trains, while huge billboards and billboards with large images of food products will certainly attract them.
The same goes for bright, bulky packaging and colorful labels, such as on juice boxes or wine bottles. Videos for hedonists are more suitable with humorous content, from which they can get maximum joy.
And advertising media is best placed near or inside bars and restaurants so adored by hedonists.
For this consumer category, freedom, self-realization, creativity are the most significant. Representatives of this psychotype strive for independence from circumstances, independence in decision-making.
At the same time, independents have extremely strong cognitive activity. They hardly obey and are not capable of routine work. Representatives of this type have the least loyalty to the places of purchase, while they are prone to economical strategies when purchasing food.
Food plays a very minor role in the lives of independent consumers. In general, they are quite unpretentious in nutrition. They perceive the process of eating food as satisfaction of a physiological need. Often eaten once a day in the evenings or at night.
Foods that do not require a long cooking process are preferred. Most of them do not like to cook, and if they do, they try to speed up the process as much as possible, or only when there is a desire.
Independents are inherently innovators, so they often try new things. However, from ready-made dishes, they always choose quite simple and traditional ones.
It is unlikely that this category of consumers will be attracted by advertising of elite cognacs.
Their food, for the most part, is ready-made meals, convenience foods, pizza, which they prefer to order to the office. Therefore, it is advisable for them to distribute flyers and booklets of some firms for the production and delivery of ready-made meals.
In the same sense, online advertising is suitable for independents. And, given the tendency of this psychotype to try some new products, it is desirable to create products with original names and catchy packaging.
For this psychotype, the house is very important as a symbol of stability and well-being of the family. The inhabitants are working to provide it. All their goals and desires are objectified and have a monetary equivalent.
In this sense, for this type of consumer, money turns from a means into a value in itself. The thinking of such people is objective and concrete. As a rule, they are focused on an economical shopping strategy.
The townsfolk demonstrate a fairly rational attitude to food, leaving emotions in the background.
They perceive food as a kind of daily ritual, as well as the main source of performance.
In ordinary families, household chores are distributed according to gender, so the wife is usually responsible for buying groceries and preparing food.
Considering the fact that ordinary people are practically "omnivores", numerous advertising technologies and media are suitable for them. Since ordinary people spend a lot of time watching TV with their families, commercials will have the most effective impact on them. Preferably, "peaceful", emotional content, but by no means shocking.
Product placement is also very effective
Since ordinary people spend a lot of time communicating with relatives, acquaintances and neighbors, the buzz-marketing technology is also very effective for them, that is, advertising based on the principle of "word of mouth".
Intellectuals, traditionalists
For this psycho type, spiritual values prevail over material ones.
Representatives of this type of consumers are constantly striving for harmony through self-improvement.
For intellectuals, family relations, mutual understanding with children and spouses, and their education are of particular importance. They are not prone to thoughtless spending of money and spontaneous going beyond the family budget.
The intellectuals do not make a cult out of the eating process. Rather, it is part of a healthy lifestyle. Obviously, cooking is neither a hobby, nor a recreation, nor a pleasure for them.
This is rather a kind of household chore that does not cause rejection, but does not bring much pleasure either.
Representatives of this psychotype get satisfaction not from the process of cooking, but from the fact that they were able to please the taste preferences of all family members.
Traditionalists often visit cultural institutions, so it is best for them to place advertising media near and inside these institutions.
For example, posters on the walls in the lobby of cinemas, or billboards, stretch marks on the square in front of them. As well as for ordinary people, product placement is effective for intellectuals.
The content of advertisements must be instructive and decent. It should appeal to emotions, moral principles and patriotic feelings.
Technologies of provocative, let alone black PR are unlikely to work here. But promotions in stores or near points of sale can be very effective when it comes to advertising products for children.
Representatives of this psychotype are more than others aimed at achieving a certain social status through career growth.
The measure of success for pragmatists is power. They are focused on achieving their goal by any means and are not inclined to waste time on something that does not fit into their life plans.
This number includes visits to grocery stores. This function is performed by other family members.
Rational careerists perceive food as a natural human need, or as a way to demonstrate their status.
And breakfasts, lunches and dinners are treated as a waste of time, or as an occasion for a business meeting.
Careerists work very hard and, in order not to waste time and energy on cooking, have lunch at a restaurant or order food to the office. This circumstance also dictates marketing communications for this psychotype.
Orientation should be, first of all, on products of the premium segment (all sorts of delicacies, expensive alcohol), whose advertising media are best placed in the "crowded places" of careerists. Or near these places. These are banks, restaurants, airports, which are often used by people of high social status.
It is also noticed that this psychotype trusts aggressive, assertive, like its representatives themselves, advertising. It can be viral marketing, shock PR, frivolous videos or clips based on black humor.
In addition, relative to other psychotypes, rational pragmatists have the largest number of customers for customized products.
This is the weakest and most immature personality type, the selection factors of which depend on the influence of external circumstances and people around.
The purpose of the life of imitators is money and gaining confidence at the expense of others.
Representatives of this psychotype highly value communication and support, both friends and family. They are completely dependent on the opinion of stronger personalities. Accordingly, an independent choice of a store and products is not their path.
Imitators perceive food as a reason for communication and in this regard they are regulars in cafes and restaurants. They tend to follow fashion trends in nutrition and often follow celebrity diets.
Marketing techniques that use all kinds of celebrities as "customer bait" are the most effective way to promote products for copycats.
Since representatives of this psychotype are conformists by nature and easily believe everything that stronger personalities tell them, buzz-marketing technologies are also very effective.
There are products that are initially aimed at a particular target audience due to their specific features or applications.
The study of the images of various products that have developed in the minds of typical consumers allows us to identify the dominant values of these products.
So, for example, in the image of cognac as a category of drink, the following value vectors can be distinguished:
- prestige, status, success, achievements
- comfort, pleasure, refinement of taste
- art, history, traditions
Based on this, such a product is most suitable for careerists, hedonists and intellectuals.
But vodka, perceived as a traditional Russian drink, is popular with all psychotypes. But they can be associated with a specific vodka brand. The fact is that consumer situations here are already moving into the category of rituals, which indicates a rich symbolic subtext surrounding the image of the forty-degree drink in question.
The main communication tools here are the name and packaging. The basis of the name for vodka may contain words, concepts and images that should be associated with the values behind the image of the product, the masculine nature of the drink, as well as the motives and situations of its consumption.
If we turn to the names of popular brands of vodka, we can distinguish brands that appeal to different psychotypes.
"Absolut", "Russian Standard" - prestigious, solid, suitable for a gift, attract primarily careerists and imitators.
The main emotional dominant of the Waltz Boston image is nostalgia and sincerity.
In this sense, the brand's target audience can be defined as "nostalgic intellectuals".
The main vector of perception of the Matrix brand is ultra-modernity and technogenicity, some aggressiveness. The target audience in this regard are, first of all, independents.
The analysis of respondents' associations regarding the Gzhelka brand clearly demonstrated that the dominant image of this brand is the reflection of the national character in it.
