Baby einstein about
The rise and fall of Baby Einstein.
Photo illustration by Slate. Photo by Baby Einstein/YouTube.
Screen Time is Slate’s pop-up blog about children’s TV, everywhere kids see it.
In 1996, Julie Aigner-Clark was a stay-at-home mom in Colorado frustrated by a lack of sufficiently educational entertainment for her 18-month-old daughter. She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million. Aigner-Clark appeared on the Oprah Winfrey Show, and President Bush praised her as representing “the great enterprising spirit of America” in a State of the Union address. In 2009, however, the jig was up: Disney was forced to admit that the videos had no educational value and offered full refunds to parents who had bought them. What a dramatic rise and fall! It was like something out of Baby Shakespeare.
The big idea, before it (mostly) fell apart, was to expose children as young as 6 months to high culture and foreign languages, though many parents, desperate for a shower, seemed to start the curriculum even earlier. When “Baby Einstein” became a hit, Aigner-Clark produced other videos: “Baby Mozart,” “Baby Galileo,” “Baby Van Gogh,” and yes, “Baby Shakespeare.” The videos featured montages of toys, puppets, and simple shapes set to snippets of music and poetry. “We always think of these things as being for adults,” Aigner-Clark told a reporter, “but my theory is you certainly see the beauty in these things if you are exposed to them in the right way, no matter what age you are. ”
For millions of parents, that theory made intuitive sense—or at least, they were eager for it to make sense, since the videos were also dynamite babysitters. Baby Einstein’s website featured testimonials from parents who gushed about their children’s obsession with the series; one mother proudly reported that her 20-month-old son watched the videos up to 10 times a day. It’s hard to overstate how thoroughly Baby Einstein dominated the screens of family homes with small children in its first few years. By 2002, Baby Einstein videos were “mesmerizing babies across the country,” one newspaper profile reported, “and turning that cranky hour at the end of the day into a more peaceful time.” According to one study cited by the New York Times, a third of all American babies between 6 months old and 2 years old had at least one of the company’s videos.
In retrospect, this was a golden era of screen time for the very young. Producers were offering increasingly sophisticated products targeted specifically at very young children. Teletubbies, a show intended for children as young as 1, premiered in the United States in 1998. Other productions made explicit claims that they would make babies smarter. “It’s true!” the Baby Genius series reassured parents, “Classical music and powerful images stimulate your child’s brain.” Your Baby Can Read!, a $200 program of DVDs and books, promised that children as young as 9 months old could be on their way to literacy. There wasn’t much pushback on this from experts. The American Academy of Pediatrics’ first recommendations on children’s TV consumption, published in 1999, sounded a cautious note about kids under 2 but didn’t forbid it. It was the Wild West of babies staring at screens.
The Baby Einstein glow began to dissipate by the mid-aughts as studies doubting their efficacy started to roll in. For every hour a day that babies watched Baby Einstein videos, they knew 6–8 fewer words than their peers. Watching “Baby Wordsworth” did not improve 1- and 2-year-olds’ language development. The earlier a child started watching Baby Einstein videos, in fact, the smaller his vocabulary.
The writing was on the wall, and even a baby could read it. An advocacy group complained to the Federal Trade Commission in 2006, prompting Baby Einstein to drop the word educational from their advertising. A few years later, the group threatened a class-action lawsuit, citing estimates that Baby Einstein products represented 90 percent of the “baby media” market.
Under pressure, Disney announced it would offer refunds of up to $16 for up to four DVDs per household, which many interpreted as a tacit admission that the videos were not producing Einsteins after all. The refunds were estimated to cost the company $100 million. (The FTC also successfully filed suit against Your Baby Can Read! in 2012. Your baby could not, in fact, read.) Disney sold Baby Einstein in 2013 for a presumably much less astronomical cost, and the brand still exists as a purveyor of toys, walkers, bouncers, baby mats, and other analog baby products. Aigner-Clark and her husband sued the researchers who published the most explosive debunking of their claims, saying they wanted to acquire the raw data in at attempt to clear her legacy.
The idea that a vaguely highbrow video can make a child smarter now sounds like a kind of old-timey tech utopianism, like the idea that social media would democratize the flow of information and unite people around the globe. The question now is not whether screen time might make your babies brilliant but whether it actively harms them.
Twenty years after Aigner-Clark sold her first Baby Einstein video, there’s remarkably little real-life consensus. The AAP has tweaked its recommendations several times, with the latest guidelines allowing that FaceTime is OK for babies less than 18 months old and that toddlers can benefit from educational media if parents are next to them while they watch. We’re still figuring this stuff out. With gruesome imitations of popular kids’ shows looping on YouTube and toy companies trying to push “tabletop digital nannies” for kids’ rooms, the worst-case scenarios for kids and screens have gone way past These cute videos might not boost my infant’s IQ. While Baby Einstein may have overpromised, in retrospect, anodyne puppetry set to synth-y Mozart doesn’t look so bad.
Baby Einstein (TV Series 1997– )Episode guide
- Cast & crew
- User reviews
- TV Series
- 1997– 1997–
TV Videos aimed at preschoolers. A Highly-Integrated cast of children interact with puppets and toys, often adding classical music. TV Videos aimed at preschoolers. A Highly-Integrated cast of children interact with puppets and toys, often adding classical music.TV Videos aimed at preschoolers. A Highly-Integrated cast of children interact with puppets and toys, often adding classical music.
- Julie Aigner-Clark
- Julie Aigner-Clark
- Dave Privett
- June Privett
- Julie Aigner-Clark
- Julie Aigner-Clark
- Dave Privett
- June Privett
- 2User reviews
Watch Baby Einstein
- Self - Puppeteer
- Julie Aigner-Clark
- All cast & crew
- Production, box office & more at IMDbPro
More like this
Barney & Friends
Baby Einstein: Baby MacDonald
Baby Einstein: Baby Neptune Discovering Water
Baby Einstein: Baby Van Gogh World of Colors
Baby Einstein: Baby Monet
Baby Einstein Language Nursery
Baby Einstein: Baby Shakespeare World of Poetry
Baby Einstein: Baby's First Sounds
Baby Einstein: Baby Noah
Did you know
Review of Baby Einstein
When I was a 2 year old Baby Einstein was very calm and quiet show I watched when was a toddler. They gave me all lots of 1,2,3 like ABC's and other shapes and colors. I enjoyed watching it when I was a toddler it was my childhood memories. And now I am 19 years old. It was in 2005 they showed.
- Jun 14, 2022
IMDb Best of 2022
IMDb Best of 2022
Discover the stars who skyrocketed on IMDb’s STARmeter chart this year, and explore more of the Best of 2022; including top trailers, posters, and photos.
- Release date
- January 31, 1997 (United States)
- United States
- United Kingdom
- Official Website as of 2013
- Also known as
- Baby Einstein Classics
- Production companies
- Artisan Entertainment
- Family Home Entertainment (FHE)
- See more company credits at IMDbPro
- 1. 33 : 1
Contribute to this page
Suggest an edit or add missing content
By what name was Baby Einstein (1997) officially released in India in English?
More to explore
You have no recently viewed pages
CHILD DEVELOPMENT: Baby Einstein - Baby Einstein
What is Baby Einstein?
Surely every parent has heard about the existence of this company, or seen a cartoon or seen a book with a picture of a beautiful toy giraffe or kitten. Someone may have heard forest reviews about what wonderful Baby Einstein cartoons are, one mother says, and the other agrees with her and begins to excitedly tell what good and educational cartoons they are, and that thanks to these cartoons her child sits silently buried in the screen, her mouth open , but the most important thing is that now this mother, thanks to these Baby Einstein cartoons, has a lot of free time and she can calmly take a break from household chores while her child is entertained by toy animals that do not talk, but make strange sounds all the time, puff, sniff and giggle all the time.
So let's figure it out together what kind of fruit is this - Baby Einstein and what it is eaten with.
Baby Einstein's story
The Baby Einstein video cartoons were released in stores in 1997 and provide simple music, math and language lessons. The manufacturer advertises them as "necessary" for the full development of the child. These claims have yet to be proven or disproved, says Frederick Zimmerman, who studies the relationship between child development and similar materials at the University of Washington, Seattle. According to him, in many cases, firms producing such materials do not test their products.
What episodes of Baby Einstein are there?
Baby Einstein cartoons can be suitable for children from birth up to 3-4 years old. The complete collection consists of 27 cartoon episodes. Each episode of the Baby Einstein cartoon features the music of famous composers - Bach, Bizet, Schubert and others. The child looks at animals, toys, children, beautiful landscapes, nature, transport and much more.
Baby Einstein cartoons in English. Together with puppet characters, your child can learn a foreign language, concepts of seasons, body parts, products and flowers, animals and household items, and modes of transport. There are series where they study numbers and counting, geometric shapes and letters of the alphabet.
At the moment there are the following cartoon series Baby Einstein:
1. "Baby Einstein: Baby Bach - Music Adventure". Age: from birth
2. "Baby Einstein: Baby Beethoven - Symphony of Joy". Age: from birth
3. "Baby Einstein: Baby Santa's Music Box - Santa's Music Box". Age: from birth
4. "Baby Einstein: Language Nursery - Language Nursery". Age: from birth
5. "Baby Einstein: Numbers Nursery - First Digits". Age: from 1 year old
6. "Baby Einstein: Baby Mozart - Music Festival". Age: from birth
7. "Baby Einstein: Baby da Vinci - From head to toe". Age: from 9 months
8. "Baby Einstein: Baby Neptune - Learning Water". Age: from 9 months
9. "Baby Einstein: Baby Galileo - Exploring the sky". Age: from 9months
10. "Baby Einstein: Baby MacDonald - Day in the country". Age: from 9 months
11. "Baby Einstein: Baby Shakespeare - World of Poetry". Age: from 1 year old
12. "Baby Einstein: Baby Wordsworth - First words at home". Age: from 1 year old
13. "Baby Einstein: Baby Noah - Journey to Animals". Age: from 1 year old
14. "Baby Einstein: Neighborhood Animals - Local inhabitants". Age: from 1 year
15. "Baby Einstein: Baby Newton - Learning shapes". Age: from 1 year
16. "Baby Einstein: Baby Van Gogh - The world of color ". Age: from 1 year
17. "Baby Einstein: World Animals - Animals of the World". Age: from 1 year
18. "Baby Einstein: On The Go - We go, swim, fly ". Age: from 1 year
19. "Baby Einstein: Baby Monet - Learning the seasons". Age: from 6 months
20. "Baby Einstein: Meet the Orchestra - Musical instruments". Age: from 1 year
First words on the street". Age: from 1 year
22. "Baby Einstein: Baby's First Moves - First Moves" Dance, spin, clap! Age: from 6 months.
23. "Baby Einstein : My First Signs - First Signs". Age: from 6 months to
24. "Baby Einstein: Baby Gourmet - Baby Gourmet". Duration: 36 min.
25. "Brainy Baby - Right Brain" - Development of the right hemisphere of the brain. Age: from 9 months to 2 years
26. "Brainy Baby - Left Brain" - Development of the left hemisphere of the brain. Age: from 0 months.
27. "Baby IQ - Smart child". Age: from birth to 3 years
What do the media write and psychologists say about Baby Einstein abroad?
According to Dr. John Grohol, President and Founder of Psych Central.
Increasingly popular are these CDs claiming to focus on improving infant development and if your child is in front of the TV they will learn skills - focused mainly on speech - faster than other children.
Thus, researchers at the University of California, Riverside conducted a study intending to determine the value of discs called “Baby Wordsworth” (part of the Disney series Baby Einstein), which is supposedly designed to teach babies new vocabulary words.
The researchers assigned a group of 96 infants aged 12 to 24 months to watch Baby Einstein's video for six weeks, and compared their results with a control group of infants who did not watch the video.
At the end of those six weeks, the babies who watched "Baby Wordsworth" didn't know more words than those who didn't watch the cartoons.
“We found that over six weeks, children watching this did not learn more words than those children who did not watch this film,” noted the authors in the study.
Baby Einstein was created as a way to help a child get to know the world around him, but if you engage with your child using books, toys and your actual home, the full effect would be the same.
Past research has also shown that, for the most part, these programs simply don't work and can't help a child's educational development. In fact, in past studies, babies who watch educational movies actually learned fewer words and scored lower on certain cognitive tests than did babies.
Baby Einstein claims they don't sell their cartoons to help make babies smarter (although at some point in their history, their sales growth was due to their videos supposedly enhancing and developing children's abilities). Yet I suspect that many parents buy these products - partly because of the name - they think there is some basis that watching will somehow help their child be smarter or learn more successfully.
The American Academy of Pediatrics recommends to all parents that children under 2 years of age should not watch videos or television. Previous research suggests that time spent in front of a TV screen or monitor has the opposite effect, and may even harm a child's development rather than help him, and "Baby Einstein" cartoons are created by the Walt Disney Company to experiment on your children.
This experiment ended this week with the news that the Walt Disney Company, which owns the Baby Einstein brand, is offering refunds to all families.
An unusual move for the millions of American parents who bought Baby Einstein, who didn't turn their kids into geniuses. For now, refunds are not available for UK parents.
Baby Einstein was conceived as a direct result of research that has become not only a marketing phenomenon, but also part of the definition of parenting today. Disney is thought to be making $200 million a year from its sales.
One study found that one-third of all American families with children 6 months to 2 years of age had at least one Baby Einstein video.
Dr. Jack Boyle, a leading child psychologist, says television has become ubiquitous for toddlers. "If you take a sample of mothers whose children are two years old, then 99% of them will watch TV."
In 2004, the Seattle Journal of Pediatrics published an article in which they report that for every hour of TV viewing between the ages of 1 and 3, there is a 10% increase in the risk of attention problems at age 7.
Watch Baby Einstein - cartoons for children under 3 years old online. For kids. online video intellect-video.com
The cartoons don't have translation, but it's not too important because very few words are used, and their meaning is absolutely clear to the kids from the picture on the screen.