Baby einstein video for infants

Official Baby Einstein™ Videos, Music & Products Inspire Curiosity – Kids2 Inc

Curious today. Extraordinary tomorrow. ™

Baby Einstein™ inspires curiosity within parents and equips them with the tools to create an environment of curiosity for their children.

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We use “The Einstein Way” learning philosophy, backed by science and built from the best childhood development research, to inform everything we do.


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Discover the origins of Baby Einstein™ from its start in 1996 to present day.


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Stream Baby Einstein™ video to discover new favorite storylines & characters (and rediscover the classics!) Then take music on-the-go with curated playlists.



Words, illustrations, and real-world imagery come together to introduce fundamentals, as well as early conversations around topics like kindness and compassion.


All aboard for an ocean adventure with Cal, Neptune, Opus, Tinker, and Dean in this animated series featuring real-life ocean imagery, catchy tunes, and STEAM learning.

Launching throughout 2023, dive into our all-new collection of Ocean Explorers products for children, including toys, teethers and gear for babies and toddlers.

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Get to know the whole gang: Cal, Neptune, Zen, Tinker, Dean, Opus, Earl, Roxy, Gigi, and Patches & Puddles. Learn where each character is from, their age, hobbies, musical influences, and more fun facts!

Meet the Crew

Coming soon, look for these icons on Baby Einstein product packages and online for more information about the developmental benefits of each item. They will help parents and gift givers easily identify the right products for their needs at a glance.

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The Baby Einstein™ Collection

Kid-friendly activities to spark curiosity at home


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Follow along as we provide tips & inspiration to equip parents in their role as #BabysFirstTeacher

Do Baby Educational Videos Work?

Over the last several years, educational video material has been hitting the market targeting babies and young children. These shows and movies advertise themselves as being highly educational for babies, teaching concepts like vocabulary, colors, shapes, letters, and numbers. However, parents are conflicted about whether these videos really work. After all, many parents have heard cautionary tales against allowing your child too much screen time. Are educational videos truly beneficial? Or are they just as detrimental to your child’s learning as any other television program?


  • Do baby educational videos teach kids?
  • Can baby educational videos cause harm?
  • Can the negative effects of educational videos be mitigated?
  • What is the best way to help babies learn?

Do baby educational videos teach kids?

Baby educational videos make a lot of big claims about their educational benefit for young children. But does the evidence support those claims?

According to many studies conducted on educational videos, there’s no evidence to support that educational videos do anything to support learning in young children. In fact, some studies have even shown that it can do more harm than good. In a study conducted on babies and young toddlers watching Baby Einstein videos, those that watched the videos actually had a smaller vocabulary and worse verbal skills than the ones who went screen-free.

Can baby educational videos cause harm?

Educational shows and movies made for kids are marketed with the idea of being beneficial for their learning, but in actuality, it can make it harder for them to learn. In addition to suffering a learning loss, there are also other ways in which “educational” baby media can harm kids.

First of all, high amounts of exposure to screen time early in life can cause long-term developmental effects for a young child. Kids who spend more time on screens before their second birthday are more likely to experience attention problems later in life. Researchers attribute this phenomenon to the fact that kids’ shows and movies are very fast-paced and extremely stimulating. As a child’s brain is developing, they learn to need that amount of stimulation in order to maintain their focus. Soon, having a normal conversation or listening to a teacher is simply to understimulating for them to be able to pay attention.

Increased screen time in early life is also linked to medical problems, especially obesity. Spending more time in front of the TV means more time sitting still on the couch, rather than running around and playing. This kind of pattern can set up a lifelong habit of spending more time inert and less time exercising, leading to obesity and a host of related cardiovascular, muscular, and metabolic issues.

Because of this, the American Academy of Pediatrics strongly recommends children be exposed to little to no screens in their first two years of life. Even after two, it’s recommended that kids spend less time on screens and more time interacting in the real world and engaging in physical play.

Can the negative effects of educational videos be mitigated?

If you absolutely need to have your child watch educational videos, there are ways you can do it to lessen the harm done. Firstly, choosing the right kind of content is important. Videos that are slower in pace and more conversational are least likely to cause attention issues later down the line. Finding videos that are live-action, rather than animated, can also make a big difference in lessening harm. It can be difficult to find the right ones, so choose carefully. Just because a video is marketed as being educational doesn’t necessarily mean it’s good to watch!

If you can, sit and watch with your baby rather than leaving them to watch while you attend to other tasks. Make the experience a shared one, and converse with them about what’s happening on the screen. Offer your own running commentary about what the show is about and ask thoughtful questions about what they see and think.

While the harmful effects of these shows seem scary, remember that these studies were conducted on children who spent at least an hour a day on average watching these shows. Occasionally watching a small bit of television is just fine. Don’t panic if grandma comes over and shows your child a bit of Baby Einstein – they’ll be perfectly alright!

What is the best way to help babies learn?

If you want to encourage your child to learn, there are many ways to do so that don’t involve screen time. Interaction with adults and other children is one of the best ways to encourage your child’s speech, social, and cognitive development. Just chatting with your baby while on a walk or singing a song to them is a great way for them to learn.

Engaging them in puzzles, reading books together, or listening to music are also great ways to keep your baby entertained and are scientifically proven to help them learn — all without the need for screens!

Further Reading:
Can Baby Einstein videos and similar programming promote a child’s development?
Educational Videos for Babies
Are Baby Educational Videos and Apps Really Making Your Child Smarter?
Study: Want a smart baby? TV’s not going to help

Last Updated on September 18, 2021

CHILD DEVELOPMENT: Baby Einstein - Baby Einstein

What is Baby Einstein?
Surely every parent has heard about the existence of this company, or seen a cartoon or seen a book with a picture of a beautiful toy giraffe or kitten. Someone may have heard forest reviews about what wonderful Baby Einstein cartoons are, one mother says, and the other agrees with her and begins to excitedly tell what good and educational cartoons they are, and that thanks to these cartoons her child sits silently buried in the screen, her mouth open , but the most important thing is that now this mother, thanks to these Baby Einstein cartoons, has a lot of free time and she can calmly take a break from household chores while her child is entertained by toy animals that do not talk, but make strange sounds all the time, puff, sniff and giggle all the time. nine0003 So let's figure it out together what kind of fruit is this - Baby Einstein and what it is eaten with.

Baby Einstein's story
The Baby Einstein video cartoons were released in stores in 1997 and provide simple music, math and language lessons. The manufacturer advertises them as "necessary" for the full development of the child. These claims have yet to be proven or disproved, says Frederick Zimmerman, who studies the relationship between child development and similar materials at the University of Washington, Seattle. According to him, in many cases, firms producing such materials do not test their products. nine0005

What episodes of Baby Einstein are there?
Baby Einstein cartoons can be suitable for children from birth up to 3-4 years old. The complete collection consists of 27 cartoon episodes. Each episode of the Baby Einstein cartoon features music by famous composers - Bach, Bizet, Schubert and others. The child looks at animals, toys, children, beautiful landscapes, nature, transport and much more.
Baby Einstein cartoons in English. Together with puppet characters, your child can learn a foreign language, concepts of seasons, body parts, products and flowers, animals and household items, and types of transport. There are series where they study numbers and counting, geometric shapes and letters of the alphabet. nine0003 At the moment there are the following cartoon series Baby Einstein:
1. "Baby Einstein: Baby Bach - Music Adventure". Age: from birth
2. "Baby Einstein: Baby Beethoven - Symphony of Joy". Age: from birth
3. "Baby Einstein: Baby Santa's Music Box - Santa's Music Box". Age: from birth
4. "Baby Einstein: Language Nursery - Language Nursery". Age: from birth
5. "Baby Einstein: Numbers Nursery - First Digits". Age: from 1 year old
6. "Baby Einstein: Baby Mozart - Music Festival". Age: from birth
7. "Baby Einstein: Baby da Vinci - From head to toe". Age: from 9 months
8. "Baby Einstein: Baby Neptune - Learning Water". Age: from 9 months
9. "Baby Einstein: Baby Galileo - Exploring the sky". Age: from 9months
10. "Baby Einstein: Baby MacDonald - Day in the country". Age: from 9 months
11. "Baby Einstein: Baby Shakespeare - World of Poetry". Age: from 1 year old
12. "Baby Einstein: Baby Wordsworth - First words at home". Age: from 1 year old
13. "Baby Einstein: Baby Noah - Journey to Animals". Age: from 1 year old
14. "Baby Einstein: Neighborhood Animals - Local inhabitants". Age: from 1 year
15. "Baby Einstein: Baby Newton - Learning shapes". Age: from 1 year
16. "Baby Einstein: Baby Van Gogh - The world of color ". Age: from 1 year
17. "Baby Einstein: World Animals - Animals of the World". Age: from 1 year
18. "Baby Einstein: On The Go - We go, swim, fly ". Age: from 1 year
19. "Baby Einstein: Baby Monet - Learning the seasons". Age: from 6 months
20. "Baby Einstein: Meet the Orchestra - Musical instruments". Age: from 1 year
First words on the street". Age: from 1 year
22. "Baby Einstein: Baby's First Moves - First Moves" Dance, spin, clap! Age: from 6 months.
23. "Baby Einstein : My First Signs - First Signs". Age: from 6 months to
24. "Baby Einstein: Baby Gourmet - Baby Gourmet". Duration: 36 min.
25. "Brainy Baby - Right Brain" - Development of the right hemisphere of the brain. Age: from 9 months to 2 years
26. "Brainy Baby - Left Brain" - Development of the left hemisphere of the brain. Age: from 0 months.
27. "Baby IQ - Smart child". Age: from birth to 3 years

What do the media write and psychologists say about Baby Einstein abroad? nine0003 According to Dr. John Grohol, President and Founder of Psych Central.
Increasingly popular are these CDs claiming to focus on improving infant development and if your child is in front of the TV they will learn skills - focused mainly on speech - faster than other children.
Thus, researchers at the University of California, Riverside conducted a study intending to determine the value of discs called “Baby Wordsworth” (part of the Disney series Baby Einstein), which is supposedly designed to teach babies new vocabulary words. nine0003 The researchers assigned a group of 96 infants aged 12 to 24 months to watch Baby Einstein's video for six weeks, and compared their results with a control group of infants who did not watch the video.

At the end of those six weeks, the babies who watched "Baby Wordsworth" didn't know more words than those who didn't watch the cartoons.
“We found that over six weeks, children watching this did not learn more words than those children who did not watch this film,” noted the authors in the study. nine0003 Baby Einstein was created as a way to help a child get to know the world around him, but if you engage with your child using books, toys and your actual home, the full effect would be the same.
Past research has also shown that, for the most part, these programs simply don't work and can't help a child's educational development. In fact, in past studies, babies who watch educational movies actually learned fewer words and scored lower on certain cognitive tests than did babies. nine0003 Baby Einstein claims they don't sell their cartoons to help make babies smarter (although at some point in their history, their sales growth was due to their videos supposedly enhancing and developing children's abilities). Yet I suspect that many parents buy these products - partly because of the name - they think there is some basis that watching will somehow help their child be smarter or learn more successfully.
The American Academy of Pediatrics recommends to all parents that children under 2 years of age should not watch videos or television. Previous research suggests that time spent in front of a TV screen or monitor has the opposite effect, and may even harm a child's development rather than help him, and "Baby Einstein" cartoons are created by the Walt Disney Company to experiment on your children. nine0003 This experiment ended this week with the news that the Walt Disney Company, which owns the Baby Einstein brand, is offering refunds to all families.
An unusual move for the millions of American parents who bought Baby Einstein, who didn't turn their kids into geniuses. For now, refunds are not available for UK parents.
Baby Einstein was conceived as a direct result of research that has become not only a marketing phenomenon, but also part of the definition of parenting today. Disney is thought to be making $200 million a year from its sales. nine0003 One study found that one-third of all American families with children 6 months to 2 years of age had at least one Baby Einstein video.
Dr. Jack Boyle, a leading child psychologist, says television has become ubiquitous for toddlers. "If you take a sample of mothers whose children are two years old, then 99% of them will watch TV."
In 2004, the Seattle Journal of Pediatrics published an article in which they report that for every hour of TV viewing between the ages of 1 and 3, there is a 10% increase in the risk of attention problems at age 7. nine0005

Watch Baby Einstein - cartoons for children under 3 years old online. For kids. online video

    Material category: For children
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      Cartoons of the Baby Einstein series introduce the baby to the outside world and are very popular. The presentation of material in Baby Einstein is organized taking into account the developmental characteristics and mental perception of the smallest viewers. Cartoons are intended for babies up to three years old and are divided into four categories: from three months, from six months, from nine months and from one year. Each cartoon introduces the baby to a specific topic: house, animals, body parts, colors, shapes. Under classical music specially adapted for children, bright colored toys, glove puppets, pictures of nature are shown on the screen. In these cartoons, there are no frequently changing frames with many characters - this tires the kids and leads to overexcitation of their nervous system. nine0005

    The cartoons do not have translation, but it is not very important, because very few words are used there, and their meaning is absolutely clear to the kids from the picture on the screen.

    1. Baby Bach - musical adventure
    2. Baby Beethoven - Symphony of Joy
    3. Da Vinci Baby - Head to Toe
    4. Baby Dolittle - animals of the world
    5. Baby Einstein - first sounds
    6. nine0180 Baby Einstein - language
    7. Baby Einstein - Lullaby - soothing sounds for baby
    8. Baby Einstein - meeting with the orchestra
    9. Baby Einstein - meeting with the orchestra
    10. Baby Einstein - numbers
    11. Baby Einstein - riding, swimming and flying
    12. Little Galileo opens the sky
    13. Little McDonald - a day at the farm
    14. Baby Monet discovers the seasons
    15. Baby Mozart - Music Festival
    16. Baby Neptune opens the water
    17. Baby Newton opens molds
    18. Baby Noah - Animal Expedition
    19. Baby Santa - jukebox
    20. Baby Shakespeare - the world of poetry
    21. Baby Van Gogh - the world of flowers
    22. Baby Wordworth - first time around the house
    23. Baby's favorite places
    24. Baby's first steps
    25. Baby's first signs
    26. Opening forms

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    • Xenia 2013-09-05 10:57:25

      both me and the baby liked it very much, it looks with pleasure, I don’t understand what Margarita didn’t like. This is usually the way those who do not have children argue, and teachers generally do not use such words as "Spoil". Moms are not lazy, they try to develop their baby by all available means, and be sure that before showing the baby this or that cartoon, each one will reread the mountain of literature on this subject. You, too, would do well to take a little interest in progressive methods, and not wave the flag without knowing the topic (I personally have the opinion that in modern pedagogy you are not in the tooth with your foot, but everything is the old fashioned way). Walking on the street is very useful, reading books is great, but you also need to acquaint yourself with cartoons, just be strict about the selection of what you watch and the time of this viewing. nine0005

    • Pavel 2012-12-04 12:07:43

      these are good cartoons, they are not harmful to the child, but vice versa. It is just important to combine activities with the baby and educational cartoons. it’s all slow, with such music .. it’s good for the baby’s psyche nine0005

    • Sofia 2012-09-08 15:22:58

      Dear Margarita! I think that every mother has a lot of daily housework, and sometimes it’s more useful to take a child with a developing cartoon, instead of getting into boiling water in the kitchen, getting burned or trying household chemicals on the tongue while you work. Even if you consider yourself a "cool teacher", I will not believe that your children do not know what a cartoon is, and there is no need to "smear" mothers here .... nine0005

    • Julia 2012-05-04 10:31:42

      Girls, no one forces you to replace classes with your child with cartoons, just instead of aggressive modern cartoons, offer kind and understandable ones to your baby) My son loves THOMAS AND HIS FRIENDS very much

    • Talya 2012-02-22 02:11:37

      I have been using the tutorials since 6 months and am very satisfied. The child sees many different objects, sees animals, listens to music, all this develops visual memory, broadens his horizons. Thanks to this program and my comments, he knows a lot of English words, counts up to 20 in Russian and English, learned the Russian and English alphabets, vehicles, geometric shapes. Learned animal species and colors at the age of 2. Not a child prodigy, but it is very pleasant that without nerves, just looking through and explaining to the child what we saw, we had a pleasant and informative time together. Now he puts this disk on himself and asks him to turn on programs where geometric figures are voiced, and speech is also accompanied by sign language. All this is learned and repeated. Although we read a lot and our child is not deprived of parental attention. Do not criticize harshly. Everyone decides for himself, but if my child (3 years 8 months) returns to this program from time to time and discovers it in a new way ... this is his right. nine0177 In any case, this is the age when parents can instill good skills, give a good healthy start to the psyche of the child.

    • Margarita 2012-02-10 15:39:21

      Dear mothers, if you want your child to develop quickly and well, then you need to watch not such "educational" films, but WORK with your child!!! From such films you yourself get dumber, not only that you develop, they show some clockwork toys, all sorts of nonsense! In addition, children should not watch TV (monitor) for more than 20 minutes a day! Spoil your eyesight and there will definitely be no development. I don't get what you like about this movie? Would you like to shift the upbringing and development of the child to some stupid Americans? Do not be lazy, communicate more with the child, show him books, tell him in an accessible way, ask questions to the child, let him learn to answer at least “yes”, “no”, then he will master complex answers faster! The race for "educational films" is not always justified!!! nine0005

    • galya 2011-03-18 23:48:05

      I like it.

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